October 2010


DianeValley Forward’s greatest strength is its 41-year history. It happens to be our biggest weakness, as well. That’s why our upcoming Board of Directors Retreat in mid-November is dedicated to shaping our organization for the future. The retreat is the most significant contribution we ask of our leadership.

We also want to be sure all of our members get a chance to provide feedback, as well. Each and every one of you is a vital part of what makes our organization a success, so we welcome your thoughts, ideas and suggestions. Your input will help guide us in planning for the next 40 years to provide you with meaningful programs and inspiring events that enhance the environment and sustainability of our region. 

Joining our board members at the retreat will be Fred Johnson, Ph.D., CEO and founder of InitiativeOne, a firm that helps drive cultural change within organizational environments through leadership development. He will guide us in a discussion about the reality of change and translating purpose to vision.

Among topics we will address at this year’s Retreat are:

•    Maintaining Relevance and Brand Equity
•    Arizona Forward and Expanding our Sphere of Influence
•    Impacting Policy and Key Community Issues
•    Driving Membership and Attracting Young Leaders

Please call or email with any input you care to share. Your involvement is highly valued and critical to our ongoing success. Working together today, we can have a profound impact on tomorrow.

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QUICK CONNECTIONS - A speed networking event!

Facilitated by Valley Forward's Networking & Connections Committee
Tuesday, Oct. 19, 2010
8:30 to 10:00 a.m.
Hosted by EcoAid at SkySong
1475 North Scottsdale Road
Convergence #150 in the North Building
Scottsdale, AZ 85257
(Parking is available at the North Lot and can be accessed from McDowell or Scottsdale Road)

Speed network with fellow members of Valley Forward. Build business relationships in a quick, efficient and FUN setting. Make sure to bring plenty of business cards and brush up your elevator speech. Complimentary coffee and pastries will be supplied by our friends at U.S. Egg.

Space is limited so RSVP today to jkrutz@arizonaforward.org or call 602.240.2408



TCAFriday, Nov. 5, 2010
11:30 a.m. to 1 p.m.
Tempe Center for the Arts
700 W. Rio Salado Parkway
Tempe, AZ 85281
Click here for more information.

Learn about the Past, Present and Future of Tempe Town Lake with a panel of community leaders, including:

  • THE HON. HUGH HALLMAN, Mayor, City of Tempe
  • SEAN WALTERS, COO of Sunbelt Holdings
  • SANDY BAHR, Director of Sierra Club - Grand Canyon Chapter
  • STEVEN BETTS, Arizona District Council Chairman at Urban Land Institute (MODERATOR)



Friday, Dec. 3, 2010
11:30 a.m. to 1 p.m.
Hyatt Regency Phoenix
122 North 2nd Street
Phoenix, AZ 85004
Click here for more information.

Joel Sartore

Every day 100 species are driven to extinction. That alone should drive us to change.

That’s the message internationally renowned photographer and author, Joel Sartore will deliver in a phenomenal photographic montage. An environmental steward and expert on endangered species, Sartore has been with National Geographic for more than two decades. He is co-founder of the Grassland Foundation and a founding member of the International League of Conservation Photographers.

Sartore’s latest book, Rare: Portraits of America's Endangered Species, started as a personal project and grew into a three-year effort to document everything from grizzly bears to flies. Rare includes portraits of some of the world’s most endangered creatures and includes photos he took at The Phoenix Zoo and Sonoran Desert Museum in Arizona. Some of these endangered species are likely to go extinct without people ever knowing they existed. This thought-provoking presentation shows the reality of the Earth’s vanishing biodiversity and what we stand to lose if we don't act now.



This simple statement speaks directly to the strategic and creative design solutions that Julie Henson and the team at Thinking Caps has brought to Thinking Capstheir clients over the last 16 years. Now, as one of the Valley’s most respected environmental graphic design firms, Thinking Caps is re-introducing itself with a fresh new identity, as Thinking Caps Design. Their new logo embodies the bold, creative, and forward thinking design approach they are known for and reflects their dedication to the fields of architecture and design.  

Offering expertise in all forms of graphic design from identity and branding development, printed collateral design and the specialized practice of environmental graphic design, their work has been consistently awarded locally, nationally and internationally. Projects such as Tempe Transportation Center, Chaparral Park, the Phoenix Convention Center, and Taylor Place at ASU are just a few that have recently received recognition.  

You can take a look at these, as well as many more examples of their work at their new website, www.thinkingcaps.net.



Business Memberships:
The Go Green Radio Show

Hunt Construction Group   
Thompson + Pollari Planning + Architecture  

Rob Izer

Student Memberships:
Leah Stonefeld
Patrick Montgomery
Stephen Buckman
Tisha Gonzales
Jeff Hanks
Lindsay Erickson

Make sure that you join an issue committee and start networking right away! Choose from Energy, Land Use/Open Space, Public Education, Transportation/Air, Water or Networking & Connections. E-mail VFA Membership Director Jhenifer Krutz at jkrutz@arizonaforward.org for more information.




Our Environmental Excellence Awards gala held earlier this month at The Phoenician Resort was a total success! Attended by more than 600 business and community leaders and emceed by KAET Horizon’s host Ted Simons, 20 Crescordias and 41 Awards of Merit were presented.

We have had requests for duplicate Crescordia Awards and Awards of Merit, as well as for additional Awards Booklets and copies of DVD that captures the evening. These materials are available for purchase. All orders and payments must be received by no later than Friday, October 22, 2010. 

Project display boards associated with Crescordia-winning projects will be featured in a Valleywide traveling exhibit over the next year. We are now scheduling prominent, high-traffic host locations for the exhibit, including municipal buildings, libraries and related facilities. Once the schedule is confirmed, a press release will be distributed.

Dick toast

jk President's Award

Jeanne and Diane



Teachers are desperately in need of assistance, especially during these tough economic times with budget cuts, fewer resources and larger class sizes. We are proud to report more than 300 of Arizona’s K-12 teachers took advantage of Valley Forward’s EarthFest Educators Night held at The Phoenix Zoo last month in partnership with Intel Corporation, the Helios Education Foundation and a host of others. The program featured more than 60 exhibitors focused on issues such as green schools, air quality and transportation, agriculture, conservation, energy, land use, recycling, waste management, water and wildlife.

Arizona teachers still have the chance to apply for one of two full-tuition scholarships being offered by University of Phoenix and/or $5,000 in funding for environmental programs in their school, classroom or community through an EarthFest Education Grant made possible by STMicroelectronics.







Vicky White retired from Valley Forward last month after nearly two decades of service as vice president. More than 50 members came to celebrate her at the Sheraton Phoenix Downtown DISTRICT lounge. The event also celebrated the two new additions to VFA’s staff, Christie Silverstein, public relations director and Jennifer Hunt, events manager.

farewell steve



Valley Forward’s Transportation/Air Quality Committee took a field trip this week to the air quality monitoring station at 43rd Avenue and Broadway and met with Maricopa County Air Quality Director Bill Wiley and Air Monitoring Manager Ben Davis before touring a new mobile air monitoring van onsite.

Why this monitoring station is causing so much discussion:
The U.S. Environmental Protection Agency found that readings at this monitoring station violated federal health standards for pollution at least four times during 2008. The findings mean regulators may reject our region's plan because it is failing to reduce the county's long-standing problem of unsafe particulate matter (dust) pollution.

Without a plan that satisfies the EPA, we could lose billions of dollars in future highway-construction funds as early as January 2012 and more than $7 billion in funds in subsequent years!

Special thanks to Margaret Dunn and Dunn Transportation / Ollie the Trolley for providing transportation to the station.

shuttle interior








The Land Use / Open Space Committee attended a presentation on GateWay Community Colleges’ master plan and overall vision for Canalscape by Susie Pulido, director of Institutional Advancement and Entrepreneurial Development. Attendees also had a chance to tour the Canalscape exhibit housed onsite.




LU 3



Valley Forward was asked to present at the People to People International Conference on September 30. The event spotlighted global sustainability, global peace efforts and humanitarianism. President Diane Brossart provided an overview of the association and moderated a panel featuring members Lori Singleton of SRP, Park Howell of Park and Co. and Mick Dalrymple of Green Services on building sustainable communities and fostering personal involvement in the green movement.



OpenASU Art Museum's Open for Business
Now through Jan 29, 2011
Mill Avenue and 10th Street
Tempe, AZ 85287-2911
Click here
for more information.

Open for Business calls attention to the importance of local artists, businesses and organizations. Simultaneously taking place in downtown Tempe businesses and an interrelated exhibition at the ASU Art Museum, this project features the work of 16 Valley artists who address the purpose of each business, providing opportunities for audience members to interact with the physical space of each location and to discover, or rediscover, new aspects of their own community. The ASU Art Museum is a community incubator re-thinking the museum through sustainability, diversity of knowledge and shared human experience – recognizing we are more similar than different.

Encantado Trailero Encantado Enchanted Trail at the Audubon Center
Friday and Saturday evenings, Oct. 22, 23, 29 and 30
5:30 to 8 p.m.
3131 South Central Avenue
Phoenix, AZ 85040
Click here for more information.

Have you been waiting for a reason to visit the Nina Mason Pulliam Rio Salado Audubon Center, the recent Environmental Excellence President's Award winner? Now is the perfect opportunity! Stop by on one of the four weekend evenings before Halloween and explore the Enchanted Trail / Sendero Encantado. Experience a magical evening stroll along the beautiful nature trail and encounter fun, family-oriented activities, live nocturnal animals, a scary Trash Troll, a bat cave and more. Admission is free in celebration of the Center's first anniversary.

Authentic Public Participation

Nov. 4, 2010, all-day
City of Peoria, City Hall Complex
Click here to learn more about the PACE conference and to register.

The City of Peoria, in collaboration with IAP2, is proud to announce PACE: Positive Action through Civic Engagement. This one-day conference on features distinguished keynote speakers Dr. Anne Udall and Dr. Lattie Coor, well-known experts in the field of civic engagement. The conference focuses on the fundamentals of civic engagement and its increasing importance.

Local First Arizona’s 6th Annual Certified Local Annual Fall Festival

Saturday, Nov. 13, 2010 from 10 a.m. to 4 p.m.
Duck and Decanter Restaurant
1651 East Camelback Rd
Phoenix, AZ 85018
Click here
for more information.

The festival will have food from 12 of the valley’s best restaurants, over 40 vendors, live music and fun stuff for kids! LFA will host an hourly raffle for great prizes like free dinners at locally owned restaurants. There will also be an auction with tons of items, plus the first 500 people to arrive will receive free gift bags.

Optima Gallery

Mondays through Nov. 8, 2010 from 5 to 8:30 p.m.
Thursdays through Nov. 11, 2010 from 6 to 9:30 p.m.
7167 East Rancho vista Drive
Scottsdale, AZ 85251
Click here for more information.

Artist Studio Project 2010 with Artist-in-Residence Saskia Jorda. Join us for drinks while you hear about the concept and the community partnerships that Joan Baron has created within this 3,000 sq ft space. You will be introduced to the current mixed-media artists on exhibit and the opportunity to meet artist-in-residence, Saskia Jorda, as she works in this open studio environment in preparation for a group show "Open for Business" at ASU Art Museum and her solo show "Cartograms of Memory," at Modified Arts Gallery in downtown Phoenix.


NATIONAL GEOGRAPHIC COMES TO EAST VALLEY...Mesa Arts Center has partnered with National Geographic Live to bring four of National Geographic’s beloved explorers to Arizona. Underwater explorer and conservationist Jean Michel Cousteau, the son of the legendary ocean explorer Jacques Cousteau, will reflect on his father's life and ongoing legacy on Wednesday, NGLOct. 20, at 7:30 p.m.  Internationally renowned wildlife photographer Joel Sartore will present a show titled “America’s Great Wildlife Migrations” on Wed, Dec. 8, at 7:30 p.m. Valley Forward members can mention discount code VFMESA for reduced pricing. Contact the Mesa Arts Center for more information and tickets.

The City of Tempe recently launched an Adopt-a-Park program and is looking for corporations to volunteer to adopt a City of Tempe Park or possibly donate funds to purchase tools. Clean, green and safe parks are an essential part of creating and maintaining a friendly and healthy community. Tempe’s parks help increase the visual appeal of neighborhoods and provide a safe place for neighbors to gather, friends to meet and kids to play. Applications for the Adopt-A-Park program are accepted year-round. For any additional information, contact Edith Ross at 480-350-2952 or Edith_Ross@tempe.gov.

azARIZONA BUSINESS MAGAZINE...Valley Forward will be featured in a special section of Arizona Business Magazine’s November/December issue. Be sure to pick up a copy! If you are interested in advertising within this section to highlight your involvement with us and/or your company’s focus on sustainability, contact David Harken at (602) 424-8832 or david.harken@azbigmedia.com.

marvTUNE IN…Be sure to tune in to The Go Green Radio Show with Marv McCarthy on Wednesdays from 10 to 11 a.m. on KXXT 1010 AM. The live show features guests on various topics on sustainability and our environment. Click here to check out the video from Valley Forward President Diane Brossart’s recent appearance on the show. Marv wants listeners to leave each program with specific items that they can immediately implement in their daily lives to make a positive difference. As a business owner himself, Marv is especially mindful of the dual objectives of protecting our environment while keeping businesses viable, profitable and thriving. If you are interested in being a guest on the show or have an idea for a show topic, contact Executive Producer Bill Zervakos at bill@gogreenradioshow.com or (602) 615-5851.

Founded in 1969, Valley Forward is a non-profit public interest organization that brings business and civic leaders together to convene thoughtful public dialogue on regional issues and to promote the livability and sustainability of Valley communities. For more information, call (602) 240-2408 or visit www.valleyforward.org.
We are seeking sponsors for the 2011 E-Update, which is distributed to more than 1,000 business and civic leaders throughout the Valley and State. For a minimal cost of $100, you’ll receive a short story (250 words) about your organization, inclusive of a photo, logo identification and live link to your own website. To reserve space contact: 
Jhenifer Krutz at jkrutz@valleyforward.org.

Telephone: (602) 240-2408 Fax: (602) 240-2407 E-mail: info@valleyforward.org.