November / December 2010


Diane2010 was a year of collaborative partnerships! While there are too many to list, a few include participation in: Earth Day at the State Capitol; serving on the Advisory Committee for the Electric Vehicle Program in Phoenix; a Green Up project in the Rio Salado; a green schools initiative with the U.S. Green Building Council, Arizona Chapter; and candidates debates for the Arizona Corporation Commission and Congressional District 3.

We excelled in facilitating education and outreach through our Livability Summit with Jeremy Rifkin this year; transitioning Canalscape to Valley Forward; initiating a Public Education Committee to advocate our sustainability agenda; and bringing our “healthy environment, healthy economy” message to countless forums throughout the year.  

The 30th anniversary of the Environmental Excellence Awards program in partnership with SRP celebrated what’s right in our communities with more than 600 community leaders attending. It generated a record number of entries and widespread publicity.

We served as a resource to teachers through our EarthFest Educators Night program, which was expanded to provide complimentary Continuing Education Credits to Arizona educators and two full-tuition scholarships for Master in Education degrees through University of Phoenix. Add to that the $5,000 in funding made possible by STMicroelectronics that will be awarded to teachers for environmental education projects in their schools, classroom and communities. And we recruited 12 Valley mayors to sign a proclamation in support of green schools.

I am so thankful for all of you who have given generously of your time, talent and treasury this year to support sustainability initiatives in our region despite a challenging economy. Your efforts are evident in a range of projects that contribute to the environmental quality of our unique desert environment. I’m grateful for your commitment to making our communities stronger, more vibrant places. You are truly a testament to the power of collaboration.




Friday, Dec. 3, 2010
11:30 a.m. to 1:30 p.m.
Hyatt Regency Phoenix
122 North 2nd Street
Phoenix, AZ 85004
Click here for more information.

Every day 100 species are driven to extinction. That alone should drive us to change.

That’s the message internationally renowned photographer and author Joel Sartore will deliver in a phenomenal photographic montage. An environmental steward and expert on endangered species, Sartore has been with National Geographic for more than two decades. He is co-founder of the Grassland Foundation and a founding member of the International League of Conservation Photographers.
Sartore’s latest book, Rare: Portraits of America's Endangered Species, started as a personal project and grew into a three-year effort to document everything from grizzly bears to flies. Rare includes portraits of some of the world’s most endangered creatures and photos Sartore took at The Phoenix Zoo and Arizona-Sonora Desert Museum in Tucson. Some of these endangered species are likely to go extinct without people ever knowing they existed. This thought-provoking presentation shows the reality of the Earth’s vanishing biodiversity and what we stand to lose if we don't act now.

Sartore will be personally autographing his book, following his presentation. Pre-purchase your copy today or give an autographed book as a holiday gift!

We appreciate the generous support of our 41st Annual Luncheon Environmental Steward sponsors - Gammage & Burnham, The Arizona Republic and Thinking Caps Design - and a host of other event partners.


Our first quarterly luncheon in 2011 will be on Thursday, January 27. We are finalizing the topic and location for this event, but be sure to mark your calendars! More information to come.



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DesertCould you choose between restoring a river and preserving a park? What about caring for native wildlife or developing cleaner transportation? With Environmental Fund for Arizona (EFAZ) you can support 29 environmental and conservation nonprofits, all working to make Arizona healthy, vibrant, and beautiful.

EFAZ serves to connect Arizonans with the wide variety of green work being done in our communities, and to inspire people in making a difference through education, volunteering, and support. Since 2001, they’ve raised nearly $800,000 to help improve Arizona’s environment.

EFAZ can help you incorporate a green choice in your community giving program, and can provide presentations, tours, and other activities to teach employees about our environment on issues including:


•    Land management
•    Renewable energy
•    Habitat preservation
•    River restoration
•    Wildlife rehabilitation
•    Recycling
•    Environmental Education

You can make a real difference in helping create a healthier environment by partnering with the Environmental Fund for Arizona – it’s your easy way to support green at work. Visit them online at www.efaz.org to learn more.


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Firefly Real Estate
An innovative real estate brokerage designed to transform the industry by bringing economic, social, and environmental sustainability to real estate and the built environment.

Luth Communications
Luth Communications creates market development and communications strategies that help clients reach the right audiences with the right messages. They specialize in renewable energy and high technology.

Transcon Environmental
An environmental consulting firm with a staff of experienced professional planners, scientists and compliance specialists.

Erika Bol
Joan Eisenhauer
Duke Reiter
Loren Rosenberg


Do you have an exciting story or an upcoming event you would like to share with fellow Valley Forward members? You can sponsor a monthly e-update newsletter for a mere $100! That gets you a 250-word story, your logo, a photo and a link to your website. Contact Jhenifer Krutz, Membership Director, at jkrutz@arizonaforward.org. Hurry, spots for 2011 are filling up fast!




An interactive panel of community leaders discussed the past, present and future of Tempe Town Lake at Valley Forward’s Board of Directors / General Membership Luncheon on Friday, Nov. 5, at the Tempe Center for the Arts.

Panelists included: The Hon. Hugh Hallman, mayor, city of Tempe; Sean Walters, chief operating officer, Sunbelt Holdings; and Sandy Bahr, director of the Sierra Club – Grand Canyon Chapter. Steven Betts, Arizona District council chairman at Urban Land Institute, moderated the program.

TCA event
TCA event 2


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The PEC is working closely with Water and Energy Issue Committee members to tap into the technical experts we have available and will be unveiling resource guides next month to help legislators and community leaders make informed decisions.

OcotilloCommittee members will be touring APS’s natural gas-fueled Ocotillo Power Plant in Tempe along with the Solar Technology and Research (STAR) Center on Dec. 7, from 9 to 11 a.m. The plant has two steam and two combustion turbine units that are capable of generating about 340 megawatts. The STAR Center performs state-of-the-art research and development on solar and other renewable generation. If you are interested in attending, contact Danielle Giannetti at dgiannetti@arizonaforward.org.

Last week, the Energy Committee hosted an informative webinar on the National Renewable Energy Laboratory’s Western Wind and Solar Integration Study, which focused on how we can integrate large amounts of renewables into the grid and the role of storage. Click here to check out Debra Lew’s presentation.

Earlier this month, this committee hosted Stephen Thompson of Thompson + Pollari Planning Architecture for a presentation on a Canalscape initiative the company participated in. Attendees were able to learn from their research to help shape the committee’s vision for the first Canalscape demonstration project in 2011.




ChandlerGreening City Hall…Chandler’s New City Hall is designed to support the city’s “Green Building” initiative and incorporated as many sustainable and energy-efficient features as possible to save long-term operations and maintenance costs. Chandler officials anticipate that the project will receive gold-level LEED certification. Sustainabe elements include air quality monitoring and control, high-efficiency HVAC systems and thermal controls, the use of materials with recycled content, water conservation elements, the "harvesting" of daylight, use of high-efficiency windows and aesthetic and artistic shade features. Last Monday evening, the city of Chandler hosted a dedication ceremony just prior to the first City Council meeting that was held in the new Chambers.


Recycle PhoenixRecycle Clean Phoenix….More than half of what we throw away can be recycled. Recycling helps conserve landfill space, preserve natural resources and control rising waste disposal costs. The city of Phoenix and Keep Phoenix Beautiful is celebrating a new comprehensive education campaign, “Recycle Clean Phoenix”, designed to show residents the importance of not only recycling but also recycling the right things. Check out the new website they’ve created. While you're there, you can find out when your collection day is, learn about contamination where you can read about the importance of recycling the right items, access My Stream where you can vent about “what contaminates your stream,” and obtain tips for making recycling easier.

Art Museum Open for Business...This unique exhibit open now through January 29, 2011, calls attention to the importance of local artists, businesses and organizations. Simultaneously taking place in downtown Tempe businesses and an interrelated exhibition at the ASU Art Museum, this project features the work of 16 Valley artists who address the purpose of each business, providing opportunities for audience members to interact with the physical space of each location and to discover, or rediscover, new aspects of their own community. For more information on Open for Business, call 480.965.2787.

LINKFirst Fridays...Come check out Environmental Excellence Award winning project The Link, a cool mixed-use office space by merzProject located at 1437 North 1st Street. On Dec. 3 only, they will be open to the public for a special (Fun)draiser in honor of Mia Foutz, a five-year-old girl battling cancer. A $5 donation gets you in the door and includes free beer and wine, plus live musical performance by Matthew Thornton and Deejay Sac Fly. Giant Coffee and Bunky Boutique will be open for business during the event and are donating their proceeds to the Foutz family.

ShiftShift Arizona!
...A new campaign urges Arizona residents to move at least 10 percent of their out-of-state buying to local businesses to help boost the state's economy and the creation of jobs. The yearlong campaign, Shift Arizona, is backed by Local First Arizona. There are huge economic benefits that we can gain if the community at large shifts just 10 percent of its spending to local businesses. Want to know how much? Check out the Shift Arizona Calculator. You enter your expenditures to get an estimate of the positive benefits that you create when you shift just 10 percent of your spending to locals. Then imagine the impact if your whole family shifted, then all of your friends, and finally your entire community!

AIAArt by Architect’s Kids...An exhibit featuring the artwork of the kids of AIA Arizona will be on display on Fridays throughout the month of December at the AIA Arizona Office, Walker Building, 30 North 3rd Avenue, Suite 200 in Phoenix.

National Geographic Live...Joel Sartore’s Second Appearance in Arizona…Mesa Arts Center has partnered with National Geographic Live to showcase internationally renowned wildlife photographer Joel Sartore. He will be presenting a show titled “America’s Great Wildlife Migrations” at 7:30 p.m. on Wed., Dec. 8. Valley Forward members can mention discount code VFMESA for reduced pricing. Contact the Mesa Arts Center for more information and tickets.





Founded in 1969, Valley Forward is a non-profit public interest organization that brings business and civic leaders together to convene thoughtful public dialogue on regional issues and to promote the livability and sustainability of Valley communities. For more information, call (602) 240-2408 or visit www.valleyforward.org.

We are seeking sponsors for the 2011 E-Update, which is distributed to more than 1,000 business and civic leaders throughout the Valley and State. For a minimal cost of $100, you’ll receive a short story (250 words) about your organization, inclusive of a photo, logo identification and live link to your own website. To reserve space contact: 
Jhenifer Krutz at jkrutz@valleyforward.org.

Telephone: (602) 240-2408 Fax: (602) 240-2407 E-mail: info@valleyforward.org.