A Dramaturgical Model Of The Production Of Performance Data

353 words - 2 pages

Executive Summary Sarah Nancy Tri Novedy Naibaho
SIT ( #3 )
MM UGM KELAS 37 A-C

A DRAMATURGICAL MODEL OF THE PRODUCTION OF PERFORMANCE DATA

System informasi mengandung berbagai macam informasi yang sangat berguna dalam menjalankan suatu bisnis, baik untuk mengetahui suatu keadaan atau dalam hal pengambilan keputusan.

Berdasarkan artikel ini, penelitian menunjukkan bahwa para pemimpin menggunakan system informasi untuk mengetahui keadaan pasar dan menentukan strategi pasar yang sebaiknya digunakan. Artikel juga menyebutkan bahwa manajer menggunakan system informasi untuk menyediakan laporan secara rinci mengenai kinerja karyawan kepada para ...view middle of the document...

Inilah yang kemudian disebut sebagai model dramaturgi dari produksi data kinerja yang nantinya para manajer gunakan untuk mengesankan para pemimpin terhadap kinerja manajer. Dari artikel ini dapat disimpulkan bahwa system informasi digunakan oleh para pemimpin untuk mengetahui keadaan perusahaan dan untuk memberikan penilaian terhadap kinerja karyawannya, termasuk pada manajer. Sedangkan di lain sisi, para manajer menggunakan system informasi untuk memanipulasi data dengan tujuan memperlihatkan kinerja yang baik dan keadaan perusahaan yang baik sehingga para manajer dapat memperoleh penilaian yang baik pula untuk menunjang posisi mereka di hadapan para pemimpin.

Contohnya saja seperti yang ada dalam artikel, yaitu Desk Sales. Desk Sales adalah unit penjualan Mega Telecom (MTel). Desk Sales merupakan hasil dari penggabungan perusahaan Amerika Serikat dan Eropa di industry bidang telekomunikasi. Wawancara pun dilakukan kepada seluruh pegawai Desk Sales, seperti desk sales people, desk sales managers, unit’s general manager, dan semua anggota MTel Steering Committee dan juga dilakukan pengumpulan data pendukung seperti surat elektronik dan hasil laporan lainnya.

Model dramaturgi dari produksi data kinerja ini menjelaskan bahwa manajer dan pemimpin menggunakan sistem informasi untuk mengatasi ketegangan antara dua tujuan yang bertentangan, yaitu untuk memberikan representasi akurat dari kinerja untuk meningkatkan peluang perusahaan di pasar dan untuk memberikan representasi ideal untuk meningkatkan peluang manajer dalam perusahaan.

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