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Accounting Essay

373 words - 2 pages

Accounting -- Recording, classifying, summarizing and interpreting of financial events and transactions in an organization to provide interested parties needed financial information.
Managerial Accounting -- Provides information and analysis to managers inside the organization to assist them in decision making.
Public Accountants -- Provide accounting services to individuals or businesses.
Auditing -- Reviewing and evaluating the information used to prepare a company’s financial statements.
Financial Statement -- A summary of all the financial transactions that have occurred over a particular period.
Assets -- Economic resources owned by a firm. Items can be ...view middle of the document...

Infomercial -- A full length TV program devoted exclusively to promote a particular product.
Personal Selling -- The face-to-face presentation and promotion of a product, including the salesperson’s search for new prospects and follow-up service.
Public Relations (PR) -- Evaluates public attitudes, changes policies and procedures in response to the public, and executes a program of action and information to earn public understanding and acceptance.
Publicity -- Any information about an individual, product or organization that’s distributed to the public through the media and is not paid for or controlled by the seller.
Word-of-Mouth Promotion -- People tell others about products they have purchased.
Brand -- Name, symbol, or design that identifies the goods or services and distinguishes them from competitors’ offerings.
Trademark -- A brand that has exclusive legal protection for both its brand name and design.
Knockoff Brands -- Illegal copies of national brands.
Skimming Price Strategy -- Pricing new products high to recover costs and make high profits while competition is limited.
Focus Group -- A group of people who meet under the direction of a discussion leader to communicate opinions.
Geographic Segmentation -- Dividing the market by cities, counties, states, or regions.
Demographic Segmentation -- Dividing the market by age, income, education, and other demographic variables.
Psychographic Segmentation -- Dividing the market by group values, interests, and opinions.

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