Advancement Employee Communications: A Study of the Various Stages of Employee Communication
Dr. Jeff Boyce
May 9, 2012
This paper explores several stages of employee communication technology accomplishment and how internal communication strategies developed with each technology. It aims to provide a degree of clarity on the concept by identifying stages in its evolution role of internal corporate communication in enhancing employee engagement. This paper will also make a contribution to corporate communication theory by considering the ...view middle of the document...
By researching past theoretical framework, predictions can be made into what lies ahead in the future of employee communications.
Keywords: employee development, employee engagement. Face-to-face communication
Advancement Employee Communication: A Study of the Various Stages of Employee
Despite the fact that employee communication technology has come a long way, there is far more technology that needs to be discovered about employee communication. Employee communication advancement has been moving slowly, and many companies have been slowly to adapt to new technology.
As we survey the history of employee communication, we will see that in the mid-1800s the telegraph made history by providing express communication across distance, furthermore, it revolutionized the way companies conducted business and was recognized for helping create large, geographically dispersed companies that are common place today (Standage, 1998). Railroad companies were early adopters of the telegraph because telegraph lines were strung along right-of-way of railroads and they also received lower rates due to this relationship (Yates, 1989). “Without the telegraphs, reports could not have been delivered to a central point every hour” (Yates, 1989, p.24). Dr. JoAnne Yates informs us that because of the high costs, routine use of the telegraph was only adopted by few industries.
It was another 20 years before other companies and industries completely adopted the new technology.
Yates (1989) traces the history of employee communications in Control through Communication: The rise of System in American Management, she shows that each of those new technologies went through stages of development. Although the telegraph was the pioneer for early internal business communications, the implementation of three forms of written technologies the typewriter, duplicating methods and filing systems fundamentally changed the way businesses communicated externally and internally Yates (1989). The first duplicating technology to gain traction in American business was the press copying. It was a screw-powered letter press used in conjunction with a press book, a bound volume of blank, tissue paper pages and it allowed one freshly written document (using a special copying ink) to be pressed down tightly to make an impression on the other blank paper (Yates, 1989).
Although the press copying allowed businesses to make copies of documents without rewriting them, it was still an inefficient technology. Filing technologies spurred the evolution of newer and faster methods of copying and the invention of the typewriter elevated business communications. A great revolution is taking place, and the type writer is at the bottom of it” (Yates 1989, p. 41). The typewriter allowed communication from the boss to be written by a third-party – an early phase in the internal...