This website uses cookies to ensure you have the best experience. Learn more

Advertising Radio Fm Brand Essay

393 words - 2 pages

Advertising Radio FM Brand
A young, gorgeous woman is standing in front of her apartment window dancing to the 1970s tune, “All Right Now” by the one – hit band free.  Across the street a young man looks out of his apartment window and notices her.  He moves closer to the window, taking interest.  She cranks up the volume and continues dancing, looking out the window at the fellow, who smiles hopefully and waves meekly.  He holds up a bottle of wine and waves it, apparently inviting her over for a drink.  The lady waves back.  He kisses the ...view middle of the document...

 He goes back to the window and sees the woman still dancing away.  He points to his watch, as if to say “Come on.  It is getting late.”   As she just continues dancing, he looks confused.  Then a look of sudden insight appears on his face, “Five,” he says to himself.  He turns on his radio, and it too is playing “All Right Now.”  The man goes to his window and starts dancing as he watches his lady friend continue stepping.  “Five, yeah,” he says as he makes the “okay” sign with his thumb and forefinger.  He waves again.  Everyone in the apartment building is dancing by their window to “All Right Now.”  A super appears on the screen: “Are you on the right wavelength?”  
Questions:
1. What is non – verbal communication?  Why do you suppose that this commercial relies primarily on non-verbal communication between a young man and a gorgeous woman?  What types of non – verbal communication are being used in this case?
2. Would any of the non-verbal communications in this spot (ad) not work well in another culture?
3. What role does music play in this spot? Who is the target market?
4. Is the music at all distracting from the message?
5. How else are radio stations advertised on TV?

Other Papers Like Advertising Radio Fm Brand

The Role Of Promotion Essay

3034 words - 13 pages COMMUNICATION. * It persuade the GENERAL PUBLICS to purchase  the goods or services, advertised. * It is PAID FOR by advertiser to publisher. * Advertising messages are IDENTIFIED with the advertiser.   Advertising includes the following forms of messages:        The messages carried in- * Newspapers and magazines; * On radio and television broadcasts; * Circular of all kinds, (whether distributed by mail, by person, thorough

Case Study

1365 words - 6 pages appropriateness of the sender’s tone to a customer. 2. Point out the old – fashioned phrases and expressions. 3. Rewrite the reply according to the principles of effective writing in business. Case II Advertising Radio FM Brand A young, gorgeous woman is standing in front of her apartment window dancing to the 1970s tune, “All Right Now” by the one – hit band free. Across the street a young man

Chief

1735 words - 7 pages development costs. Later, lower prices on both aggressively in order to attract more subscribers and begin to introduce limited advertising. Work with auto manufacturers, offer subsidized prices, let radio manufacturers and retailers handle the home and aftermarket markets, offer subsidies. Target the male market and Hispanic/other direct, cell phone, content providers 1. What is the value proposition of XM to different consumer segments

Customer Satisfaction With Respect To Mobile Phones

7857 words - 32 pages | From the above graph it is clear that Nokia is being liked by the majority people i.e., 60 out of 100, while 20 people like Motorola, 9 likes Samsung, 8 likes Sony Ericsson and 3 people like other brands of mobile phones. 8.Graph showing extra features demanded in Motorola mobile phones |FM RADIO |23% | |GPS

Whole Foods Market

948 words - 4 pages organic products at a lower price (Pearce & Robinson, 2013). Alternative Solutions 1. Increase brand awareness, image, and loyalty through advertising and public relations. The advantage of this is to promote the Whole Foods brand, and to increase their overall general sales by bringing in new customers. 2. Open smaller stores with just their instore private label known as 365, this being their version of the store brand gives them the

Sports, Media, And The Fans: The Business Of Selling Sports

5363 words - 22 pages as opposed to 93% in 1965.14 This relationship turned out to be beneficial for both sides; as sports teams grew their brand through broadcasting events and in turn built team recognition and caught the eye of potential advertisers, broadcasting companies sold units and service to the fans. Setting the Stage: The Baseball-Radio War Most Major League Baseball owners greeted the emergence of radio in the 1920s as a significant new medium of mass

Marketing Design

5338 words - 22 pages | | | | |4dr All-wheel Drive | |AM/FM radio |Standard |Standard |Standard | |Cassette |- |- |Standard | |CD player |Standard |Standard |Standard

Branding A Shaving Gel

3267 words - 14 pages . * Jingle: We will have a jingle tune that will be played while TV and radio commercial. * Package: Since products are presented to the customers with several level of packaging so packaging has to be good enough to attract the actual as well as potential customers. The packaging will have three levels. First the gel container then secondary packaging followed by tertiary transit package. 3.0 Product/ Value innovation * Brand

The Game

2493 words - 10 pages different television commercials. Throughout this campaign, BMW has remained consistent to its beliefs of focusing on the substance of the cars themselves. In addition to the high profile national color press and television advertising, individual dealers are encouraged to run their own local campaigns. Local press, radio and bus advertisements are all available from BMW dealer marketing. Additionally, brochures, price lists and dealership point

Marketing Plan

2287 words - 10 pages distributed around the world * Competitive Advantages of Brand * Affordable * Widely accepted by consumers around the world * Company is very well established * Strong advertising * Exclusively promoted (entertainment industry, Dionysus sponsored events and private parties) * Brand preference (usually first choice amongst consumers over other brands of spirit such as

The Fcc

2093 words - 9 pages serving the public interest. * Enforcement Bureau - enforces the Communications Act, as well as the Commission’s rules, orders and authorizations. * International Bureau - represents the Commission in satellite and international matters. * Media Bureau - regulates AM, FM radio and television broadcast stations, as well as cable television and satellite services. * Wireless Telecommunications - oversees cellular and PCS phones, pagers

Related Essays

Event Sponsorship Essay

2123 words - 9 pages the date, invitations, flyers, e-mails and posters Sponsor listing on all at-event signage and in the event program Sponsor recognition and link from the event page on the Arts Council’s web site 20 tickets to the main event Unique Benefits: • • • • • Company name mentioned in all media advertising: print, online and radio (see attached media reach) Sponsor advertisement in event program 20 tickets to the VIP pre-party wine

Advertising Essay

301 words - 2 pages plays on radio or sometimes television. The term “Jingle” refers to an advertisements using music to influence the listeners. Jingle are created to be interesting , attractive and funny so as to the children listeners desire to have the products. An example of this is Vinamilk which is a famous brand in Vietnam. They use a short but effective jingle with a repeat times so that the audience eager to purchase the milk. Another method is

Marketing Project Of Colgate Essay

2567 words - 11 pages -Palmolive advertise their products by using commercial, magazine ads, the radio, ads that are to be placed in dentist offices, billboards, and the sides of buses. * Advertising is done to promote new products, remind consumers of existing products, and also promote the image of the company at hand. We also suggested that Colgate offer special coupons and rebates through their other products, and also food products. * Also

Advertising Essay

1914 words - 8 pages advertisements can be positioned, using the metro, trams , buses , restaurants and so on. The advertising objectives should support main company’s goal and should be discussed with company-client in order to avoid misunderstanding. Tthe advertising roles are based on company’s marketing strategy, like; Increase sales, Increase brand awareness, Tell to customers, Supporting other market efforts SOURCE In order to be different and to gain the