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Afbs Essay

2377 words - 10 pages

FOUNDATION TO BUSINESS STRATEGY
ALDI
ALDI is one of the world’s leading grocery retailers with more than 7,000 stores across 70 countries. The company originates from Germany, where it was founded in 1913 as one of the first retailers to offer self-service. Since opening its first store in 1913, ALDI has established itself as a reputable retailer operating in international markets including Germany, Australia, UK, and the U.S. What distinguishes ALDI from its competitors is its pricing strategy without reducing the quality of its products. In fact, in some cases ALDI’s products are 30% cheaper than those offered by its competitors. ALDI can do this because the business operates so ...view middle of the document...

ALDI understands that its customers want value for money, but do not want to compromise on quality ALDI is able to offer quality products at low prices as it buys in great volume. The fact that ALDI buys such large quantities of these products allows greater leverage in negotiating the best possible prices with its suppliers. Buying large quantities of each product allows ALDI to pass these savings to its customersALDI’s has developed close, long-term relationships with its suppliers, believing that longevity and trust in its business relationships are essential to ensure high quality and reliable products.
ALDI wants every employee to have a rewarding career, with opportunities to grow and develop, whether they work in stores, the distribution center or in management teams. ALDI expects its people to be committed, hard-working and take ownership of their responsibilities. In return, employees receive market leading salaries and unrivaled progression opportunities within the retail sector. Over 85% of its Directors are recruited from within the company, demonstrating the importance placed on training and development and rewarding performance. ALDI is able to deliver excellent customer service due to its highly motivated and skilled workforce. In order to meet the increased recruitment demands placed on the business, ALDI launched the ALDI Academy. The Academy is a new national department to improve and standardise the training and recruitment processes at each stage of the employee life cycle. ALDI is keen for its employees to develop and to use their own judgement in their specialist areas. From the moment they start, with a thorough induction, staff are given trust and responsibility. Their efforts are recognised and, through regular performance reviews, are motivated to improve. ALDI’s management structure is designed to encourage co-operative decision making and foster a sense of trust. For those with a degree, ALDI has a Graduate Area Management Programme that is one of the most rewarding and sought-after in the UK. Graduates are trained in all aspects of the business, from store operations to finance, property to logistics and after a year are expected to be a fully functioning Area Manager, looking after three to four stores. ALDI believes that quality products should be made responsibly and is committed to an ethical supply chain. This means that making or growing goods do as much good and as little harm as possible to the communities and environments in which it takes place. This includes a clear regard for workers’ and human rights. ALDI makes sure that the products it sells have all been grown, caught and made with care for the environment and that all workers are treated fairly. It’s important to ALDI that it is seen as a trusted company. Nearly half of all ALDI’s products are produced in the UK, with its range of everyday fresh meats being 100% British. It also offers regionally sourced fruit and vegetables, helping consumers to...

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