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Analisis Contabilidad Essay

3144 words - 13 pages

Comentarios Marian – Rodrigo Carrasco, viernes 11 de abril de 2014:

1. Si sube PIB, elasticidad disminuye, más inelástica.

Si baja el PIB, elasticidad aumenta, más elástica.

Mientras más inelástica, mejor para el productor y peor para el consumidor.

Si elasticidad sube, mejor para la gente pobre.

Precios diferenciados, más gente que compra, se llega a más mercados. Más clientes entran en el juego de la compra, por lo menos en la diferenciación de primer grado. Más personas dispuestas a adquirir el bien si hay diferenciación de precios.

Gente de menores ingresos, mayor bienestar cuando la elasticidad sube, porque va adquiriendo capacidad de cambiarse a otro producto si el ...view middle of the document...

Esto podría generar arbitraje, pero con regulaciones se reduce la posibilidad de arbitraje.

Una clínica privada también podría comprar por volumen mediante licitación y vender los medicamentos a un precio menor que el del retail.

Evito el arbitraje dirigiendo el medicamento barato directo al que lo necesita, no dándole demás para que no pueda revender, consumidor debe demostrar que requiere el medicamento en la dosis que está solicitando, un doctor tampoco puede recetar demás, debe dar lo justo, es decir, sería una regulación a pacientes y doctores, para evitar arbitraje. Sin estas regulaciones se daría el arbitraje, personas solicitarían mas medicamentos de los necesarios para venderlos a un precio más bajo que el del mercado. En ese contexto de todas formas serían unidades limitadas, no grandes cantidades que inunden el mercado y obliguen a bajar los precios de mercado.

Si esa gente que recibe medicamentos gratis es una buena parte del mercado, a farmacias le convendría bajar los precios para llegar a ese segmento.

Genéricos son más baratos, licitaciones son de genéricos.

3. En la pregunta uno, país más pobre elasticidad es mayor. Pib es más alto, elasticidad menor, pago igual.

Según la 3, elasticidad precio menor por medicamentos en los países de menores ingresos podría sugerir que precios son mayores en los países de bajos ingresos, sí, afirmación verdadera, porque en una situación de demanda mas inelástica, ya vimos que eso significa que oferta se puede ajustar a un precio mas alto (buscar fundamento libro). Elasticidad precio de la demanda es mayor, la oferta del productor debe ajustarse a la demanda del mercado. Esto generalmente significa un precio mas bajo.

De qué otra forma explicar esto. Que los medicamentos son más caros en los países mas pobres… porque se ajustan a la demanda de los que pueden pagar, y los que no pueden pagar acceden a los medicamentos de otra forma… subsidios del estado, licitaciones de hospitales, medicamentos gratuitos (genéricos).

Al haber mas genérico gente va a dudar de ellos y con una estrategia publicidad adecuada pueden posicionar un medicamento original a un precio mas alto.

Cuando se habla de esta elasticidad en la pregunta, relación con originales, no genéricos, dejar clara esa diferencia.

4.

a. estrategia de precio y publicidad para los genéricos,

b. estrategia de precio y publicidad para los originales

considerando que ambos tienen competencia tanto de medicamentos genéricos y originales

país pobre consume mas genéricos, en un país rico genéricos no se venden más, porque poder adquisitivo sube, compran cosas de mejor calidad. Si en un país cualquiera tengo ambos, cuál estrategia seguir:

Original: Publicidad orientada a la calidad de los productos, seriedad, estudios, testeos, trayectoria laboratorios, i+d. Por eso el precio es más alto, paga lo justo, te vas a la segura, efectividad medicamento y tratamientos. Precio más alto pero breve tiempo, mas...

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