Apple Incorporated: The Definition Of Success

3259 words - 14 pages

Apple Incorporated: The Definition of Success

Business Policy

October 31, 2011


Table of Contents
Contents
Company Overview 3
Business Model and Scope 3
Primary Strategy 3
Target Market 4
Apple, Inc. Background Investigation 4
Industry and Competitive Analysis 5
External and other pertinent market conditions 6
SWOT Analysis 6
Financial Analysis 7
Action Plan & Recommendations 7
Epilogue 8
Works Cited 9

.

Company Overview
What is the definition of success? Apple Inc. surpasses this criteria of being a dominate business that's close to perfection. With record high performances, this company proves it is a force to be reckoned with. Along with 300 retail ...view middle of the document...

For Apple's hardware manufacturing program, the costs are lower and the quality is higher giving them the competitive edge. According to the reviewers, Apple's design and creativity draws other companies around them and inspires copycats because of its technological proficiency and ground-breaking design (The Apple Loop).

Finally, taking a look at Apple's retail area, they have the top notch products that customers line up for. The most popular products are their iPhones and iPads. Other products include their Mac books, iTunes, iPods, iLife, iOs, and Apple TV.

Primary Strategy
Apple's primary strategy is a broad differentiation strategy because they focus on introducing new products that will attract a broad spectrum of buyers and have a high competitive advantage over their rivals. Apple incorporates this strategy by moving away from ordinary computers and going towards expanding consumer electronics. Since having this strategy, Apple has been at the head of innovation with consumer electronics, introducing important products focused towards the advanced mobile market with their iPhones and the home entertainment industry with Apple TV. Apple is known for its values of artistic design not only in their product, but in their advertising campaigns as well. Along with their differentiation strategy, Apple has a sales strategy to never announce a product before it's going to hit the market.

Target Market
Understanding what the product is about is the key to deciding the target market. Nearly all of Apple's products are based on the quick and easy access to the web, email, or music without having to be sitting at home at a stationary desktop (Marshall, 2010). Nearly everybody’s lives are focused around the Internet or multimedia in some way or another, so the portability and multi-touch features of the newer Apple products are important factors to most consumers.
Take for example the Apple iPad, it would be the ideal tool for students, professionals, parents, and even grandparents. The iPhone is ideal for anybody really, but mostly professionals on the go that need access to the internet, email, and phone all at once. In short, there is an Apple product for everyone, so it’s safe to say Apple’s target market is for anybody fifteen and above with an income of about three-hundred dollars a month.

Apple, Inc. Background Investigation

From its humble beginnings as the brain child of a couple computer geeks, Apple Computer Company has evolved into a leader in the consumer electronics industry and the largest technology firm in the world. Apple Computer Company was founded on April Fool's Day 1976 by Steve Jobs, a college drop-out and video game maker, Steve Wozniak, a computer engineer and programmer, and Ronald Wayne, who sold his stake in the company two weeks later. They launched their endeavor selling a handmade Apple I computer created in Jobs' garage that was so basic that it didn't...

Other Papers Like Apple Incorporated: The Definition Of Success

Industry Analysis- Apple

1090 words - 5 pages , deliberately passing out misinformation in an effort to find leakers and keep the media unsure of its current developments. Therefore Apple's methods result in more hype surrounding product launches. In some cases, Apple deliberately leaks information to the public to gauge potential viability of products such as the Apple iPad. Structure THE STEVE JOBS ERA One of the keys to Apple’s success is that it is an incredibly collaborative company

Reasons Behind Apple's Success Essay

1334 words - 6 pages Question: What are the reasons behind Apple’s success? Before getting into the reasons behind the success of Apple, let’s first know a bit about the company itself. Apple, Inc. is an electronics and software company based in California, USA. Originally known as Apple Computer, the company is familiar to most people as innovators of the personal computer as it is known today. Apple Computer had introduced many of the now-commonplace features

Marketing Mix Of Ipad

3469 words - 14 pages marketing mix should be analyzed and if necessary, adapted to ensure that the right balance is achieved to give the product or service the very best chance of success in the market place. Apple is a successful company and its previous product iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. In 2010, Apple launched an innovative product – “iPad” in US, which is a tablet

Apple

306 words - 2 pages Over the past seven years, Apple has seen great success due to its imaginative and fresh way to do the business. Through continuous innovation, Apple has developed a series of exceptional products with imaginative design and style. Specifically, Apple has made its products popular among the customers through effective marketing strategy. To some extent, innovative marketing, and sleek and enticing communications is the primary reason for the

Chain

6682 words - 27 pages . Colgate-Palmolive * 12. PepsiCo * 13. Samsung * 14. Nike * 15. Inditex * 16. Starbucks * 17. H&M * 18. Nestle * 19. Research In Motion (RIM) * 20. Caterpillar * 21. 3M * 22. Johnson & Johnson * 23. Cummins * 24. Hewlett-Packard * 25. Kimberly-Clark Exploring Apple's supply chain secrets by Steven Sande Nov 4th 2011 at 3:00PM One of the unsung heroes in the success of Apple over

Apple Sales

5490 words - 22 pages Apple store through a customer satisfaction survey (See Appendix D) - A follow up e-mail for customers giving them the chance to learn more about the products they have just purchased and thanking them for their business iii. Innovative Apple’s sales success has also been the result of continuing innovation in a small number of key products. Due to Apple’s innovative DNA, there are numerous products for people to enjoy in a variety of

Mr Craig Walker

1133 words - 5 pages innovation thanks to the award winning desktop and notebook computer known as OX X operating system (Yoffie & Slind 2008). Apple management style has been documented and used to study how to be a successful business. Steve Job was a pioneer in the way he took the company leadership to become a top company. Apple success is no secret even if secrecy is part of their strategic strategy. They invest in their employee and this help them not

An Apple A Day

1378 words - 6 pages relationship that granted them the exclusivity agreement discussed by Satariano and Burrows. With suppliers being an expert on their own product, this incorporated and proved to be a valuable information source as they “geared up” for production. The alliance being formed, Apple advanced into the procurement of hundreds of these lasers at a cost of $250,000.00 per laser. Apple remained hopeful and confident as they literally “re-invented the

Apple Inc- Swot

721 words - 3 pages Apple Inc. is a very successful producer of computer software and hardware that leads in its competitive industry. To evaluate the progress, success, and faults of the company, the SWOT analysis is used. SWOT analysis stands for Strength, Weakness, Opportunity and Threat for a particular organization, which can help in formulating a strategy for its business and can also help in analyzing its internal environment (Strengths & Weakness) and

Reaserch In Motion

1566 words - 7 pages category where none existed before” (Castaldo, J., 2007). Surely RIM was poised for success; however, three short years later, the industry is wondering if RIM can compete with the likes of Apple and Google with their new devices running on their revolutionary iOS and Android operating platforms. The future of wireless industry is constantly improving and the future category where none existed before” (Castaldo, J., 2007). Surely RIM was

Apple's Social Performance

1302 words - 6 pages use of customized online media platforms and services can enhance the firm's image. A section of Apple success is attributed to its dominance in the digital market. The company offers online streaming service, and on the go sales where fanatics such as hipsters can purchase a track of their favorite celebrity at an affordable price. Stakeholders can opt to introduce more cost-friendly online purchase platforms that are interlinked to Apples

Related Essays

Customer Need: A Key Element For The Success Of Company

1336 words - 6 pages Customer Need: A Key Element for the Success of Company As Doyle (1994, p.39) mentioned, consumers can choose the product they want that makes the competitors try to attract more consumers from each other. It suggests that customers play an important role in marketing. If a company wants to win the competition, it might need to put consumers at the first place, meet the needs of consumer more effectively (Doyle, 1994, p.39). The famous

With Reference To Examples, Evaluate The Success Or Otherwise Of Urban Regeneration Schemes In Combating The Causes And Consequences Of Urban Decline

929 words - 4 pages With reference to examples, evaluate the success or otherwise of urban regeneration schemes in combating the causes and consequences of urban decline (40) Urban decline was a problem faced by many inner city areas in the UK from the 1970’s onwards, and occurs when people move out of an areas because of factors such as deindustrialisation and depleting job availability. This leads to areas becoming unsightly, dangerous places to live which

Apple Inc. Case Study Analysis

1803 words - 8 pages computer (1978). It had a plastic case and colour graphics and immediately launched the company to success, earning Apple over $100 million by 1980, the year the company first offered stock to the public. In 1979 Mr. Jobs saw a prototype personal computer during a visit to Xerox’s Research Center. A range of ideas about computer design and graphical user interface followed and Apple presented the Macintosh (1984) becoming the first personal computer

Apple Company Essay

1700 words - 7 pages , 2012). For instance, Apple has segmented its company into a software company, hardware company, retail company and services company. Most corporations in the world can handle one or two of these subdivisions or disciplines, but only Apple has incorporated four units and they are all working in harmony. Incorporating these segments into a company helps a business to diversify its operation and spread the risk of the investment to other