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Audience Analysis

685 words - 3 pages

Audience Analysis
Gloria Aguilar
October 23, 2011
Catherine Cain-Turner

Audience Analysis
In business we often communicate with a diverse group of people that come from different backgrounds and within the organization, from different divisions and responsibilities. Communication happens in different ways within an organization, by e-mail, memos, phone calls and many times in meetings. To effectively conduct in person meetings, it is important to know the audience and their characteristics, considerations on the diversity of the audience, appropriate channels of communication to ensure that the message is effective.
In business, when organizing a meeting, your audience may ...view middle of the document...

Diversity is often interpreted to include dimensions which influence the identities and perspectives that people bring, such as profession, education, parental status and geographic location.
As a concept, diversity is considered to be inclusive of everyone. In many ways, diversity initiatives complement non-discrimination compliance programs by creating the workplace environment and organizational culture for making differences work. Diversity is about learning from others who are not the same, about dignity and respect for all, and about creating workplace environments and practices that encourage learning from others and capture the advantage of diverse perspectives.
This guide provides an introduction to key library and online resources in the area of workplace diversity, including practitioner resources, journals, consultant directories, and more.

What do we mean when we speak of diversity at the Foothill-De Anza Community College District? The Human Resources & Equal Opportunity Office offers one definition:
"Diversity refers to human qualities that are different from our own and those of groups to which we belong; but that are manifested in other individuals and groups. Dimensions of diversity include but are not limited to: age, ethnicity, gender, physical abilities / qualities, race, sexual...

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