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Bank Of America Essay

1902 words - 8 pages

Manage information system
Yung-Hsun Hung
Due date: 10.10.2012

1. What benefits does mobile banking provide to consumers? Why haven’t more many consumers adopted mobile banking yet?

The first benefit the mobile banking offers is that you can use the bank service at any time. When you are traveling, you may not have access to a bank of ATM machine. However, if you have a cell phone, you may be able to set up mobile access for your bank account so that you can check your balance and transfer funds while on the road.
Account security is another key benefit for mobile banking. While you are making transactions in business trip, you can also check your bank account on your cell ...view middle of the document...

Another major concern is compatibility. Mobile banking is not available on every device at the period of 2010. Some banks do not provide mobile banking at all. Others require you to use a specific mobile banking application which only available on the most popular smart phone, such as iPhone and Blackberry. If you do not own a smart phone, the types of mobile banking you can do are usually limited. Checking bank account balances via text message is not a problem, but more advanced features such as account transfers are generally not available to those phones which are not smart phone. Thus, part of reasons is that customers have not adopted yet are because the mobile banking did not promote the security properly and some devices that cannot support mobile banking software.

2. What is BofA’s motivation to offer mobile banking to its customers? What are the associated costs and risks to the bank?

The motivation for BofA’s is that it foreseen that the smart phone will become popular in the following years. With more cell phone companies launch their smart phone, the more platforms are available for BofA’s mobile banking software. Therefore, BofA was considering investing into the mobile banking industry. Besides more platforms will be available, BofA also can cut the cost through increasing its mobile service. Mobile services as well as ATM transactions should eventually cost less than handling transactions within a branch. Moreover, by ramping up the relationship with customers and put people more in control of their money. This will eventually increases loyalty and engagement. As a result, the relationship with customers will become stronger, and new customers will be likely to join BofA because of its complete service.
The associate costs and risks would be the security for mobile banking. Similar to the threats we see in the traditional online banking, such as phishing attacks and spyware, while other threats would be thieves getting hold of a customer’s device. While the world is moving faster than bank’s and financial services firm’s security department can keep up, bank has to consistently invest a huge amount of money to make sure the mobile banking security, and sometimes the efforts may not work out. Since there are still a number of security and fraud detection capabilities that do not exist in mobile devices in the period of 2010, the flaw of security system for mobile banking will still be an issue for Bank of America.
3. What lessons can the bank learn from its online banking operations? What are the costs and benefits of having customers migrate to online banking?

The first lesson the bank can learn and improve is its security issues. While making online payments or transferring money from on account to another, the online banker are always concerned about the hackers and anti-social elements. Hacking enables the unethical hacker to penetrate the accounts of online bankers, and spend their money....

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