Benefits Essay

748 words - 3 pages

Karin’s Report

In this report I shall be talking about how 3 different companies (Mc Donalds, Subway and Hilton) segment their markets into 4 areas (Geographical, Demographic, Psychographic and Behavioural) to help them improve.
What is Market Segmentation?
Segmenting the market is when a company decide to take it’s existing market and make it more unique by splitting it into four areas; geographical, psychographic, demographic and behavioural.
Splitting your market in to Geographical segments is seeing where you already source your goods so looking at which cities you are situated in or counties, or you can take one of these areas and look at your urban, rural and suburban segments. ...view middle of the document...

Another is Demographic; this consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. They do this for religion especially because there are so many different cans and can’t s they have to abide to it starts to become quite a niche market, for example if Mc Donalds were to open a shop in a predominantly Muslim based country, they’d have to take into account that the meat would have to be hallow which is a good way of widening the brand to more countries and opens a new market. They also care very strongly about selling business to customer (as is obvious) so they may realize that they have a lot of traffic in a
Karin’s Report
What is Market Segmentation?
Certain store coming off of a slip road, therefore they may think about opening a drive-thru in order to stop people being forced away due to traffic. This would then make the customers happier because they can now get food much quicker and they wouldn’t have to leave their cars.
Overall
It’s about the companies trying to make...

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