This website uses cookies to ensure you have the best experience. Learn more

Blue Ocean Strategy Essay

753 words - 4 pages

Blue Ocean Strategy
Trenton Gatling
May 4, 2015
Jose Medina

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization or new businesses can use to create and capture their own blue oceans. (blueoceanstrategy)
The Blue Ocean Strategy is a direction that a new business entering into the market can utilize to maximize profits and eliminate worries about competition. This concept is based on the fact that if your business introduces a new item that is useful to the consumer, your item will do well because there is no other item that it can be compared to. For example, the “Scrub Daddy” in a newly ...view middle of the document...

3. Creates an uncontested market place – If the product stands alone, there will be no competition because this product will be the only product newly introduced into the market.
4. Empowerment through tools and framework – It will provide your organization with the tools that will separate you from the competition.
5. Step by step process – Provides guidance on the current state of play in the entire industry and gives instructions on converting noncustomers into buying customers.
6. Maximizes opportunity – Allow for testing your product and additional ideas on refining the product to maximize profits and minimize risk.
7. Builds execution into strategy – Gives the consumer the opportunity to understand this new product to include communication and visual identification of the product
8. Winning outcome – The value of the product and the use of the strategy will create a win for the consumer, the organization, the employees, and the investors.
A product that might be considered a blue ocean move would be the “Scrub Daddy”. This product just entered the market and the initial advertising and sales indicates that it will become very popular with the consumer. This product is very useful and at the present time, there is no other...

Other Papers Like Blue Ocean Strategy

Saxonville Case Essay

2643 words - 11 pages different choices that have to be made. Careful thought must be taken to understand which way is the best road for the company. For Saxonville Sausage and Ann Banks, the new marketing director, they need to focus and develop a strategic plan before expanding into this Blue Ocean area of the market and figure out a way to differentiate their product from other companies. The goals have been developed, which include launching a successful line of

Ibm Casestudy Essay

2802 words - 12 pages channels had to be potentially weighed. Strategic implementations With the routes (segments) worked out the question still remained, to concentrate on one service line or to engage in all? Blue Ocean Strategy and answer to quality customer equity management; We recognize this strategy in IBM marketing implementations. We note a systematic approach to making the competition irrelevant. IBM looks across alternative industries and across strategic

New Service Design

3612 words - 15 pages stable supply channels aligned with the product offering. Competition among suppliers is initially thought to be low since product quality is paramount. A local product supply is desired given the unknown quantity of products required and the perishable nature of the ingredients used in the kitchen. Overall, we are of the opinion that this restaurant model is a “Blue Ocean” concept finding uncontested space in an otherwise “Red Ocean” competitive

Branding A Shaving Gel

3267 words - 14 pages of the biggest hurdles we had to cope with in preparing our term paper. * We did not illustrate our promotional strategy broadly because of lack of scope. * Due to lack of knowledge we could not focus on the following areas: a. Blue Ocean Strategy. b. 22 immutable laws of branding. 2.0 Target Market Analysis It is very important to identify the target market carefully, understanding the target market is as vital as

Supply Chain Management

4341 words - 18 pages supply chain strategy which is concluded by suggestions and recommendations to the current Nike’s supply chain management. 2 OVERVIEW OF NIKE Nike is the world’s largest seller of footwear, sportswear, clothing and sports equipment supplier that is headquartered in Oregon in the United States. Nike was started in January 1964 by Bill Bowerman and Phil Knight though in that particular time, the company was known as Blue Ribbon Sports. Blue

Syllabus Of Mba 3rd Trim(Gitam, Hbs)

2945 words - 12 pages competitive strategies - Portfolio Analysis and its limitation - BCG matrix and GE matrix - Building competitive - advantage for a firm - Strategy versus tactics and making a Strategic Choice - ‘Blue Ocean Strategy’. UNIT IV: Strategy Implementation and Control: Corporate Strategy - Business Strategy - Functional Strategy and Global Strategy - Issues in Strategy Implementation and Balanced Score Card. UNIT V: Corporate Governance and Corporate

Jcpenney Retail Strategy

6212 words - 25 pages employee Ellen DeGeneres; she has shot several commercials and is now the official spokeswoman of JCPenney. The main theme with this new strategy is centered on “Fair and Square”. The entire JCPenney appearance is being changed. JCPenney has introduces a new logo which is in the shape of a square and reminiscent of the American flag; also aided by the introduction of the blue where the letters JCP are written. To compare the old and new logo

Global Business

5436 words - 22 pages happy. So that our design team group try hand for research the suit material for doing this ideal. New Product Introduction of EKIN The new product is name SPS I. Our new product is design with two colours and addition our brands logo at beside in one of the shoe. The base of the shoe is with black colour and the body of the shoe is with white, black, and blue threes colour. SPS I have the size with 6, 7, 8, 8.5 and 9. In special case, we will

Starbucks, A Lifestyle

2755 words - 12 pages  increasingly separated from history, tradition, and nature, the siren is appealing to many  people and has become almost like a Mother Nature figure for the digital age. She also acts as a  connection to Seattle due to its proximity to the Pacific Ocean.     The second design in the evolution of the Starbucks logo is a  modernized version of the siren and the first application of green  in the logo. The design was meant to be a switch from “old

Business Study

6660 words - 27 pages . Purchased by Kavin Kanagasabai ( on June 18, 2012 Kimberly-Clark Andean Region: Creating a Winning Culture OB- 72 p. 12 glamour. K-C had an intern program that included PhDs and MBAs from the best schools. Even though the region’s business results were excellent, de Bedout had approached the author of Blue Ocean Strategy to help ensure that the region would move to the next level of performance, and in meetings was

Effects Of Climate Change On The Economic Development Of Viet Nam

8925 words - 36 pages prominent ones are continental drift, volcanoes, ocean currents, the earth's tilt, and comets and meteorites. In our assignment, we pay more attention to the causes that are made by human being rather than the natural ones. b. Human causes The Industrial Revolution in the 19th century saw the large-scale use of fossil fuels for industrial activities. These industries created jobs and over the years, people moved from rural areas to the

Related Essays

Blue Ocean Strategy Essay

357 words - 2 pages Blue Ocean Strategy Summary by Jay Robinson Source: Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne Red Ocean: Companies compete for customers Chapter 1 Blue Ocean: Company creates new market Chapter 1 Value Innovation Decrease costs GOAL Increase value to consumer Chapter 2 Analytical Tools and Frameworks • Strategy Canvas • Four Actions Framework • Eliminate-Reduce-Raise-Create Grid 3 Characteristics of

Blue Ocean Stragtegy Essay

696 words - 3 pages Blue Ocean Strategy MKT/421 Blue Ocean Strategy The blue ocean strategy in marketing is a original tactic to establishing a consumer base. Instead of competing in a congested marketplace with prevailing establishments, a blue ocean strategy aims to form an original market segment that has no other present companies, or, in other words, finds or is able to create a target market with no competition at all. Since technology and

Blue Ocean Paper

778 words - 4 pages Blue Ocean Strategy Paper University of Phoenix Marketing MKT/421 Michael Wells June 10, 2014 Blue Ocean Strategy Paper Blue Ocean Strategy is a business strategy for businesses to overcome ones competition in a unique way that will separate themselves from the competition. According to Kim, W., & Mauborgne, R., “The blue ocean include the potential industries that do not exist at present and all the untapped market spaces and

Cirque Du Soleil Essay

653 words - 3 pages Cirque du Soleil Case Q1. Outline briefly the environmental factors contributing to the demise of the traditional circus, and compare the offering of the traditional circus with the offering of Cirque du Soleil. Q2. Analyse Cirque du Soleil’s Blue Ocean Strategy and assess the sustainability of the proposed diversification strategy. Environmental factors contributing to the demise of the traditional circus Legal &amp