Brand Is Essay

898 words - 4 pages

To truly reach employees and make your messages stick, you need to approach them as any company would approach their potential customers.

Sound crazy? We will attempt to de-crazy it for you. Check it out:

Employees are consumers of your messages, just as your customers are consumers of your product. Like your customers, your employees are busy. Their attention is being pulled in a dozen different directions at any given moment. Therefore, it takes strong, authentic and cleverly presented messages in order to cut through the day to day clutter and really reach an employee.

And we’ve found that when employees are treated not as assembly line producers, but rather as humans whose ...view middle of the document...

There are many ways to make your employees feel proud. Rewarding them is not something you can fake or buy off with shiny plaques or small bonuses. It’s something that has to feel real. You have to make them feel like they are always on a mission. They need to always feel good about the work they do for you.

The good news: this is really not a difficult goal to accomplish when you create authentic, emotional and dynamic employee messaging. Starbucks is doing it. So is Apple. So is L’Oréal.
And here’s another study:

Big River Telephone, BMW Canada and Charter Communications – all three of these companies have leaders that continually stressed the importance of treating employees with the same respect and value as customers to achieve long-term business success. This approach is currently delivering growth for all three of these organizations.

And recent studies of factors common to successful companies, conducted by Max Clarkson have found that those companies whose goals reflect the interests of not just major shareholders and owners, but give serious consideration to employee and customer satisfaction — produce better results. This tells us that those companies focusing exclusively on the financial interests of shareholders at the expense of customers and employees are actually shortchanging themselves. They are, in fact, weakening the organizational conditions that would account for 40 to 80 percent of their overall growth and profitability over the long term.

Another study found that those companies with the highest employee and customer retention rates (“loyalty”) also earn the strongest profits. Put simply, if you pay attention to those conditions that empower employees to do a good job, customers will stick around and in turn, revenue and profits will grow.

...

Other Papers Like Brand Is

Brand Analysis Of Batman

297 words - 2 pages Marketing in practice (Pre Assignment -1) Nandit Pathak (0225/48) Definition of a brand: A brand is a name, symbol, phrase, picture or any other such object that is used to identify a product (or service), giving it certain intangible characteristics other than those that the commodity would have and instill trust and assurance of consistency of product in the user of the product. The antonym of brand (in the marketing context) is commodity

Brand Analysis Document

1090 words - 5 pages a first-past-the-post basis. If your brand is not available for study, you must make an alternate selection. It is therefore recommended you select several music brands that interest you and seek approval for your preferred brand as early as possible. If you have not submitted a brand for approval by this deadline, the mark for your brand analysis assessment will be reduced by 5 points. Based on Davis’ key branding principles as a guide

Pacific Brand Case

2013 words - 9 pages these Timeless bras with these segments in mind they will sell to the customer targeted. Also, I chose these segments because if the bra is at a convenient location, and easily located in store, and a well-known brand name these customers of cluster 1 will buy because they are not into fashion and want the choice to be made for them seemingly by PBG and put the bra out there for them to select. The attractiveness of these segments for PBG are not

Favorite Brand Paper

1705 words - 7 pages Favorite Brand Paper MKT/421 June 4, 2014 Nike Nike Inc. was first founded in 1964 as “Blue Ribbon Sports” by Bill Bowerman and Phil Knight. It wasn’t until 1971 that it was re-named “Nike” after the Greek winged goddess of victory, strength, speed, glory, and fame. The Nike “swoosh” is meant to represent the wings of the goddess Nike, as she was often depicted in mythology with. The iconic swoosh was

Advertising Radio Fm Brand

393 words - 2 pages Advertising Radio FM Brand A young, gorgeous woman is standing in front of her apartment window dancing to the 1970s tune, “All Right Now” by the one – hit band free.  Across the street a young man looks out of his apartment window and notices her.  He moves closer to the window, taking interest.  She cranks up the volume and continues dancing, looking out the window at the fellow, who smiles hopefully and waves meekly.  He holds up a bottle of

Pepsi Evolution Of Brand

679 words - 3 pages solely on the fact that their logo although remembered is never the iconic logo that Coca-Cola has become. As you can see below it seems as though Pepsi is crying out to find their identity, and Coca-Cola stays true to who they are. The impact of Pepsi’s brand change in 2009 was immense. They paid millions of dollars to put their new image onto the market, and paid even more money to take their old image off the market. May experts believe

The Role Of Brand And Brand Equity Marketing

645 words - 3 pages Introduction In the current world of business, every company is concerned with instituting measures to brand itself within the market and gain an appreciable competitive advantage over other players in the market. Most of the companies concentrate on what makes a brand strong and how to build a strong brand. In this regard, these questions can only be answered by applying Customer-Based Brand Equity (CBBE) model. This model facilitates in

Walmart Customer Based Brand Equity

967 words - 4 pages Customer Based Brand Equity – Wal-Mart Class Discussion Wal-Mart is a transnational mega corporation operating in 27 countries with more than 11 000 stores. In Canada alone, Wal-Mart operates 396 retail outlets quite an impressive number considering they have only been operating in Canada for just over 20 years. Wal-Mart in terms of Brand Equity is quite a contradiction. They continue to lose overall brand value and yet are still the

How Businesses Develop Brand Loyalty

1175 words - 5 pages Abstract Brand loyalty is one of the most powerful marketing tools available, and it ensures that your products will be desired again. Many consumers develop loyalty to products of all types. Cars, electronics, clothing, and even groceries are often chosen based on prior experiences with particular brands. There are many ways to create and maintain brand loyalty. Three of those ways include rewards programs, customer satisfaction, and

International Brand Management - Coca Cola

1730 words - 7 pages decades now. It has been recognized as one of the most valuable brands and retained No.3 position on the list of Best Global Brands, after Apple and Google. Now the brand is still continuing to evolve and to stay ahead of trends through constant innovations. It is intriguing to take a closer look at how Coca cola climbed up to the top and adapted itself in a changed world. Brand Typology: Experienceà Credence Coca cola always seeks to

Generic Products Vs Brand Name

1103 words - 5 pages Do generic products really save you money? With the price of living getting higher and higher as very year passes, people are looking for alternative ways to save money. The main reason for buying generic products, saving money, is simple enough. But there's also the satisfaction of not giving in to the marketing hype and buying something just because a company promotes it everywhere. The generic labels may not be as fancy as the brand-name

Related Essays

Brand Extension Essay

1312 words - 6 pages DSBSPGDM09022 BRAND EXTENSION “Brand extension is using the leverage of a well known brand name in one category to launch a new product in a different category.” Brand Extension is the use of an established brand name in new product categories. This new category to which the brand is extended can be related or unrelated

Brand Theory Essay

267 words - 2 pages /or as adding value. Consequently for the legal perspective brand is a sign or set of signs certifying the origin of a product or service and differentiating it from the competition. And according to American Marketing Association (AMA), a brand is a "name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition(Keller

Brand Management Essay

539 words - 3 pages Term Paper on Brand Management: Brand management is the application of techniques of marketing to the definite product, product line or brand. Brand management is supposed to create the system of values concerning the certain product of brand so that creating its image. Branding is the process of the creation of the positive client’s attitude towards the product with the help of the advertisements, wrap, trademark and other elements which

Brand Building Essay

500 words - 2 pages Unit Two Discussion Board Brand-Building By Victoria Justice When creating a new product marketers look at the factors that are the most important they try to develop products and/or services that are eye catchers to the targeted group or generation (Kolter& Keller, 2012). It is important when creating a new product or service to keep the main focus on the customers. Many Marketers today use music, movies, and famous celebrities to