Bus 508 Assignment 1

2258 words - 10 pages


Submitted by
Joachim Carvelle
October 23, 2011
BUS 508

The spectrum of entrepreneurial approaches reflects a combination of profit-oriented and social responsibility-oriented perspectives. At one end is the approach where the profit motive eclipses social responsibility, for example Steve Jobs of Apple, Inc. At the other end is the approach that, although profit oriented, accords significant priority to social responsibility, for example, Sir Richard Branson of the Virgin group of companies. Steve Jobs, whose persona was indelibly imprinted on Apple opined that “[o]ur belief was that if ...view middle of the document...

In short, according to a Leadership Editor of Forbes magazine, Apple’s ruthless corporate culture is just one piece of a mystery that virtually every business executive in the world would love to understand(Allen, 2011; Denning, 2011a)
Business Principles
Do what you love. 
Steve Jobs exhorted employees to pursue their endeavors passionately, because “People with passion can change the world for the better” (Gallo, 2011).  He found it indispensable in confronting the challenges of leading a creative environment at Apple.
Establish a clear vision to initiate a meaningful change. 
Steve Jobs advocated a clear and expansive vision to harness the power that passion ignited(Zobrist, 2011). Such a vision generated momentum when Jobs and Steve Wozniak co-founded Apple in 1976, and it created the opportunity of a lifetime in 1979. In 1979 Jobs witnessed a demonstration of a crude graphical user interface at Xerox’s research facility in California. While the Xerox engineers restricted their perspective of that event to copiers, Jobs intuitively envisioned a much more extended application. He “stole” the idea (“Good Artists Copy, Great Artists Steal,” 2010) and with persistence and uncanny innovation crafted the foundations for the success of the line of computer products that eventually established Apple in the upper echelons of technology companies.

. Kick start your brain with creative activity. 
Steve Jobs was fond of the expression “Creativity is connecting things”(Jobs, n.d.).  He believed that very diverse experiences were necessary and expressed the view that “[t]he broader one's understanding of the human experience, the better design we will have.” It has been expressed somewhat apologetically that Jobs did not “steal” ideas as much as he used ideas from other industries to inspire his own creativity(Gallo, 2011). However, context aside, Jobs stated unabashedly that “We have always been shameless about stealing great ideas.” (“Good Artists Copy, Great Artists Steal,” 2010).
Sell dreams, not products. 
Steve Jobs sought to anticipate and speak to the wants of consumers, even if they were not sure what those wants might be. He is credited with the declaration that “A lot of times, people don’t know what they want until you show it to them [my emphasis].”  In some ways, that perspective could be viewed as an asset. However, that declaration when coupled with his inimitable style of salesmanship/showmanship (Gallo, 2009) evokes the concern voiced by Professor Galbraith in The Dependence Effect (Halbert & Ingulli, 2009). The concern was that those who owned the means of production employed advertising/sales presentation strategies to persuade consumers to purchase products that they did not know that they needed in the first place (Halbert & Ingulli, 2009, p. 241). Nevertheless, selling dreams is a firmly entrenched modality in modern advertising.

Say no to 1,000 things - simplify life. 
Steve Jobs once said,...

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