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Business Analysis Of Google

1358 words - 6 pages

Business Analysis of Google

Business analysis of Google
Google began as a search engine called “BackRub” created by Larry Page and Sergey Brin in 1996 (Google Corporate Information). This search engine “used links to determine the importance of individual web pages” (Google Corporate Information). In 1998, these two Stanford University graduates had finished their work and created the company called Google (Google Corporate Information).
Google offers a wide range of products and services in a range of different languages (Google Corporate Information). The product that started it is the web search, which allows the searching of billions of web pages (Google ...view middle of the document...

SWOT Analysis
SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats where the strengths and weaknesses deal with internal items and opportunities and threats deal with external items (SWOT Analysis).
Strengths:
The name Google has become a trusted household name (Google Inc.: SWOT Analysis, 2008). It receives its publicity through word of mouth (Google Inc.: SWOT Analysis, 2008). The interface is user friendly (Google Inc.: SWOT Analysis, 2008). Google uses UNIX web servers for indexing the web pages (Google Inc.: SWOT Analysis, 2008). Several employees have PhDs, and they are consistently trying to make the goal of faster, efficient, and relevant searches (Google Inc.: SWOT Analysis, 2008). “By 2003, Google has already powered over 75% of the 300 million searches conducted daily in the U.S. and 300 million plus outside the U.S.” (Google Inc.: SWOT Analysis, 2008). Google’s interface is written in many languages so people across the world can use it (Google Inc.: SWOT Analysis, 2008). To keep website searches up-to-date, Google has a PageRak program that gives the user the most relevant pages first (Google Inc.: SWOT Analysis, 2008).
Weaknesses
The ranking technology Google uses can be manipulated by spammers (Google Inc.: SWOT Analysis, 2008). This technology does not look at web pages’ traffic patterns (Google Inc.: SWOT Analysis, 2008). “Google’s Cost Per Click advertising charging and ranking policy is confusing and makes it difficult for marketers to predict where their ads would be positioned and how much they would cost” (Google Inc.: SWOT Analysis, 2008). Some of Google’s advertising programs were seen as less effective (Google Inc.: SWOT Analysis, 2008). Some of the search algorithms make many mistakes (Google Inc.: SWOT Analysis, 2008). “Google’s business model is complex, depending upon both google.com and mass market portals for its revenue” (Google Inc.: SWOT Analysis, 2008).
Opportunities
“Google can increase switching cost by tracking users’ search histories with their permission and could remind users through emails for the relevant search updates as per their personal interest” (Google Inc.: SWOT Analysis, 2008). Google has the potential to become like Yahoo and MSN with the addition of chat rooms, email systems, multimedia, product search, private database, and print media (Google Inc.: SWOT Analysis, 2008). They can make personalized and local searching better with a listing local advertisers (Google Inc.: SWOT Analysis, 2008).
Threats
If Google would terminate contracts with places like AOL, they would lose the bulk of its revenue (Google Inc.: SWOT Analysis, 2008). Google does not have the corner on this market. Competitors can surface at any time with a faster, better product (Google Inc.: SWOT Analysis, 2008). Because Cost Per Click is confusing, Google could lose many of its advertisers (Google Inc.: SWOT Analysis, 2008). Some of Google’s competition offer services that Google does not...

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