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Business Policy Essay

796 words - 4 pages

Chapter IV
Internal Analysis

I. Analysis of the company’s existing strategies
Herman Miller is a globally recognized provider of furnishings and related technologies and services, based in Zeeland, Michigan. The company’s corporate mission is simply this: “Inspiring Designs to Help People Do Great Things.” Herman Miller designs and those developed in partnership with world class independent designers solve real problems for people wherever they work, live, learn, and heal. In line with their vision to meet the needs and aspirations of a growing global population, Herman Miller places great importance on design, the environment, community service, and the well-being of their customers ...view middle of the document...

It begins with three guiding principles; positive transparency, products as living things, and becoming greener together. | Above average volume of shares and several recognitions like the Forest Stewardship Council Leadership Award | IMPROVE |
| | | |

III. A. Strengths
* Strong commitments to R&D
Herman Miller (MLHR) challenges the furniture industry by giving much emphasis on problem-solving design and innovation through extensive product research and development. This results to more modernized and customer-focused furnishings compared to other competitors which gives MLHR a competitive advantage. – Product R&D/ Technology Development

* Environmental Advocacy
Evidenced by smart use of resources, environment-friendly production facilities and eco-inspired designs through Design for Environment (DfE) team, Herman Miller has made environmental protection a major priority. (Environmental Advocacy, Herman Miller, 2015) Due to this, MLHR shares are higher than average volume and it has been globally recognized for its commitment to conserve and protect the ecosystem. – Operations

* Brand Integrity and Good Company Reputation
Aside from being known for its quality products, Herman Miller has been recognized as one of the corporate social responsible leaders by allowing its employees 16 paid hours each, annually, to work with charitable organizations of their choice. It also initiated community programs such as Habitat for Humanity, Women to Women International, and We Care which currently brings joy to thousands of children in 27 cities in U.S. and Canada. – General Administration

* High Standards of Product and Service Quality
Herman Miller ensures that their suppliers complement their product portfolio and strengthen their total offering to customers. All inputs must undergo testing procedures like Flame Retardancy, Crocking and Ultra-Violet Light Resistance,...

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