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Business Research Methods Essay

3411 words - 14 pages

BUSINESS RESEARCH
METHODS

PROJECT ON
GALLUP

INTRODUCTION
Gallup, Inc. is a research-based, global performance-management consulting company. Founded by George Gallup in 1935, the company became famous for its public opinion polls, which were conducted in the United States and other countries. Gallup works with major businesses and organizations around the world.
In 1988, four years after George Gallup died, Selection Research (SRI) purchased the company from its heirs. SRI wanted the Gallup name to use on its polls, which gave them more credibility and higher response ...view middle of the document...

Gallup also offers books with groundbreaking research on business, leadership, wellbeing, and politics, as well as coursework on the factors that drive individual and organizational performance.

Brand-Gallup
Brand Attributes: We strive to build on and reinforce the following qualities that exist throughout our organization. These qualities, which help us fulfill our mission and purpose, are our brand attributes.

Global
We are global in our presence and impact. Our focus on solving the world's foremost problems means our clients benefit from working with top experts - not just on a particular topic or subject, but also in their particular country, region, industry, and marketplace. Combining our people's knowledge and our company's science, we provide our clients with real solutions to their most pressing problems.

Inquisitive
We are driven by intense intellectual curiosity to understand everything about the human condition. Our core science, at which we are the best in the world, is asking a person a question, recording the answer, analyzing the information, and then improving the world based on what we learn.

Scientific
We are an enterprise that acquires, builds, and organizes our knowledge by employing only accepted and rigorous research methods. As the global leader in behavioral economic research, our audiences expect us to use gold-standard methodologies in all our research endeavors.

Experienced
We are extremely experienced in helping clients around the world identify and solve their biggest problems. The considerable experience amassed by Gallup consultants and scientists in researching and advising on a host of behavioral economic issues serves to position them as top experts in their field.

Trustworthy
We always act with integrity and transparency. Constituencies who place their trust in us can be confident we will never betray it. We only propose solutions we can prove our clients need, and never propose solutions they don't.

Powerful
Our experts bring impact, insight, intuition, and proven methodologies to solve the world's most complex and important problems. The solutions we offer our clients are backed by our considerable expertise in behavioral economics combined with a thorough investigation and understanding of their unique situations and challenges.
SERVICES PROVIDED
* Hiring and developing employees, administrators and support staff

* Customer engagement services

* Provides sophisticated tracking and multichannel analysis of a bank's customer and employee relationships

* Finding the right people to manage at the regional, district, and individual branch levels

* Identifying top talent and leadership

* B2b customer relationship management services

* Employee engagement service

* Entrepreneurship development services

INDUSTRIES SERVED
Banking
Gallup partners with many of the world's leading banks and financial institutions to help them understand...

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