Business Strategy Essay

8189 words - 33 pages

business strategy
Individual Assignment

Table content
Content Page number
Executive summary ……………………………………………...………………………..…..2
Introduction 4
Task 01 – Report 6
(LO 1.1) Strategic context 6
(LO2.3) Stakeholder analyzing 9
(LO2.1) Organizational audit 11
Porter’s Value Chain for Coca Cola Company 11
VRIO Framework 14
(LO 2.2) Environmental audit 16
PEST analysis 16
Porter’s five forces analysis 18
SWOT analysis for Coca Cola Company 20
(LO1.3) Different planning techniques 22
Product life cycle 24
BCG Matrix 25
GE Matrix 26
(LO1.2) Criticisms of strategic planning 27
(LO 3.1) Ansoff’s Growth Strategies 29
...view middle of the document...

It helps to the organization to go to the correct path. It describe organizations function, goals, and also described what types of organizations and reason for the being. For many organizations mission statement include present situation and purpose of the organization. A Clear mission statement helps to employees for understanding the organizational decisions, changes, and resource allocation.
In the minimum of the mission statement should defined what the primary customers of the organization are, product and services and the geographical location in operating.
The Coca-Cola Company Mission
Our mission is:
* To refresh the world in mind, body and spirit
* To inspire moments of optimism and happiness through our brands and actions
* To create value and make a difference. (coca cola journey, 2015)
A vision statement is a future-based statement. It describes where the organization goes to the next future time period.
Simple can say, vision is a dream and mission are the paths to achieving the dream.
The Coca Cola Company Vision
To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:
People: Inspiring each other to be the best we can be by providing a great place to work
Portfolio: Offering the world a portfolio of drinks brands that anticipate and satisfy people's desires and needs
Partners: Nurturing a winning network of partners and building mutual loyalty
Planet: Being a responsible global citizen that makes a difference by helping to build and support sustainable communities
Profit: Maximizing long-term return to shareholders, while being mindful of our overall responsibilities
Productivity: Being a highly effective, lean and fast-moving organization. (Coca cola journey, 2015)

Organizational members often work to achieve several overall accomplishments, or goals, as they work toward their mission.
There is two type of objectives.
i. Primary objectives
Primary objectives mean main objectives that organization having.
* Make a profit
* Supply good products and services for the consumers

ii. Secondary objectives
These are not main objectives but without these objective organization can't ran smoothly.
* Maximizing the sales
* Increase the market share
* Cost cutting method
* Product expansion
* Product differentiation
The Coca Cola Company objectives
The main objectives for the Coca-Cola Company are to be globally known as a business that conducts business responsibility and ethically and to accelerate sustainable growth to operate in tomorrow's world. By having these objectives, it forms the foundation for companies in the decision making process. (Coca cola journey, 2015)
Organization goal means strategic objectives that organization management established for guide employees effort. It is an aim of the organization. As an example for the goals, increase the profits,...

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