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Career Developent Essay

1705 words - 7 pages

Kudler Foods has implemented a sales plan aimed toward achieving the new goal of delighting new and existing customers. The plan consists of three parts; however, this proposal will present a plan for the new customer focused programs. The Kudler sales team will successfully implement new programs designed to increase revenue and decrease costs. To attain this goal, an evaluation of the current sales team members will need to take place. Based on this evaluation of skills management will select several members of the current staff as well as hire some new employees to create a well-rounded, highly skilled team. The team’s responsibilities and functions will change and there will be an ...view middle of the document...

Once the team is in place all members will participate in an extensive training program. This program will enhance the skills of current employees as well as offer training to new employees. The program will consist of Internet classes, web-based training, and seminars. It will encompasses sales training, including how to find new customers, retaining current customers, listening to customers’ needs and how to meet those needs, customer service seminars, effective communication, and time management. Quality customer service equals repeat business, which equals increased sales. The new services will bring more diversity into the client base; therefore, the training program includes classes on diversity. The primary goal of the training program is to form a cohesive team.
New programs offered initially will include cooking class socials and a frequent shopper program. The cooking class socials will consist of in store parties to show customers how to prepare specialty foods. Trainers teaching the classes will include world-renowned chefs, celebrities, and food experts. For this program, the sales team is responsible for promoting the classes to existing customers and new customers in higher income areas. The second program offered is for the frequent shopper. Kudler will track purchasing behavior for individuals, and then use this information to develop and offer high value incentives using a loyalty points program. The sales team will receive in-depth training, and is responsible for promoting this program to current customers.
The performance management program developed for the sales team will allow employees to receive regular performance feedback to assist in achieving success. The supervisor will provide employees with frequent and specific performance feedback and performance rewards. Individual monthly meetings will give employees feedback on successes as well areas for improvement. This monthly meeting provides an opportunity for the employee and supervisor to address performance objectives and goals. Both the employee and supervisor are players in the development of individual goals and creating a professional development plan. Working together on this process ensures that both the employee and supervisor have a clear, concise understanding of the expected performance.
In the event that there are areas that need improvement, the sales manager provides guidance and assistance to the employee for improving performance and specific deadlines are set for meeting these objectives. Training opportunities are available and offered to the employee to help improve performance. Kudler Foods has an established discipline process and when necessary, the sales manager will follow this process. Performance problems addressed in the monthly performance meeting not resolved within the appropriate period require follow-up with a written notice expressing the required improvement plan and any consequences of not meeting the...

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