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Case Study

405 words - 2 pages

In today’s era, almost all things are classified according to their value, price, reputation, quality, and most especially social class. From ball pens to cars, all material things have distinction to other products of the same kind. In view of the perfumes shown to us, Bench body and Dolce and Gabbana, one would automatically judge the two differently. The products have the same purpose: to make people smell good. But people would perceive it as to which one smells better, which one is more classy, which one is more expensive, or which one is more famous. When it comes to social class, ...view middle of the document...

On the other hand, practical people who do not have enough money are more likely to choose the less expensive perfume, Bench body spray. In the Philippines, the Bench perfume is more familiar and affordable, and thus Filipinos view it as common and of less value than the Dolce and Gabbana perfume. But of course, there are some people who choose either of the two perfume depending on their preference of smell.
Criticizing the two perfumes economically speaking, the Bench body spray saves more money because of its cheaper packaging, tin cans, than the other perfume which uses glass. Though Dolce and Gabbana contributes to the economy by increasing the import market and foreign investment in the country, Bench contributes more because of its probable higher market sales in the Philippines since it is more practical and well-known among the Filipinos. Furthermore, in stocks and distribution in the country, Bench body spray has more in the country.
In terms of personal views, people certainly differ in preference. For Kaycee, she would buy the Bench perfume because she is not a fan of perfumes and it’s impractical to buy an expensive cologne since it will be washed off anyway. If I, Joenelle, have enough money, I would prefer Dolce and Gabbana because the fragrance is better, and usually high-end perfumes last longer- which is my main criteria in choosing a perfume.

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