Checkpoint 1 Answers Essay

672 words - 3 pages

1. (TCO A, B, C) Describe a value proposition and provide an example. How important is value to the consumer? (Points : 5)

There is no universal definition of the term value proposition. Value proposition in marketing is a statement that summarizes why a consumer should buy a product or service. Basically, value proposition should convince a potential consumer that the product or service will solve his/her problems and it is impossible to live without that product or service. Value proposition can be in form a statement or an ad. Prime example is Apple iPad ad. Apple does not have a convincing written statement on this product, but what they have is very convincing ad.

From a ...view middle of the document...

In order to be have a successful relationship marketing program, a company should recognize the four key constituents of relationship marketing: Valuing customers, employee as value creating assets, suppliers as assets, and partners as valuable assets.
I came across the following example of relationship marketing-----
-------
I just returned from picking my 14 year-old-son up from a travel baseball fundraiser event. He always returns with the best stories. Story of the day: Mom, I asked this one lady if she wanted to donate for our little league. She said, “NO”, that she had already donated for another team. I talked with her for awhile, anyways. I found out that her grandson plays ball and I asked her how his team was doing. We talked for awhile about a couple of other things, like pitching and stuff…and then she gave me $5.00 before she left! WOW! Relationship marketing at its finest. Even after he was told “NO”…he did not discount the person or the relationship. He socially engaged the person, without any thoughts about what he could “get” out of it. Don’t know about you, but I think that’s Relationship...

Other Papers Like Checkpoint 1 Answers

Jail Responsibilities Essay

589 words - 3 pages Jail Responsibilities Monique Priorello September 23, 2012 One of the main responsibilities of a jail is to give the officers the correct “Police Correspondence” courses. This is because these courses give the officers the effective basic training that they need to do things such as; Writing of Memoranda, Police Reports, and Civilian Letters. What needs to be done first is make sure that there are NO errors. This means in

Mgt330 Essay

638 words - 3 pages Starbucks Nefertiti Wright Sangita Patel October 15, 2012 STARBUCKS 2 STARBUCKS - 1 - [no notes on this page]I. Job description a. Baristas II. Job specifications a. Duties III. Form of departmentalization STARBUCKS 3 Starbucks Starbucks have been named in the 100 best companies to work for. Starbucks has many job opportunities for people, which require the right job specifications. The employees create uplifting

Fight Club

917 words - 4 pages Fight Club is a story of the narrator’s struggle to gain control over his life. He is in search for an identity in the form of manhood. His masculinity is so repressed because of the absence of a father figure in his life. Because of this he creates Tyler, his alternate personality. Tyler is nothing like anyone the narrator has met, he is self assured and completely free. The narrators alternate personality Tyler Durden is the ultimate alpha-male

The Powers Of The Health And Safety Representative

254 words - 2 pages The Powers of the Health and Safety Representative A health and safety representative has the power to: Identify Workplace Hazards The health and safety representative has the power to identify workplace hazards. This power is usually exercised by conducting workplace inspections. Obtain Information from the Employer The health and safety representative is entitled to the same information available to a joint committee member. Under the Act

Lesson Plan

6476 words - 26 pages Component of the KBSM English Language syllabus. A brief explanation of the short story genre has been provided together with suggested activities, teaching steps and worksheets/handouts. An answer key with suggested answers has been provided at the end of the guide to assist you. There is also an assessment section with contextual questions and ideas for authentic assessment and a glossary at the end of each story. We recommend that the

Management

1227 words - 5 pages Coca-Cola Global Business and Marketing Strategy Introduction As domestic markets mature, it is becoming more and more fashionable for organisations to seek growth through opportunities in foreign countries. Faster communication, new technologies and improved transport links are making international markets more accessible and businesses pursuing a global position can experience an upsurge in brand awareness and cost effectiveness. Global

Facing Poverty With A Rich Girl's Habit

783 words - 4 pages Facing poverty with a rich girl’s habit Adele Strader Professor Chryst English Composition October 22, 2012 Facing poverty with a rich girl’s habit was written by Suki Kim and published in the New York Times on November 21, 2004. The most important point that Suki want to make was that (1) what we have in life can be taken away in an instant (2) do not go bankrupt in South Korea (3) that a person must adapt and endure

3-4-50 Paper

572 words - 3 pages -4-50 paperLack of exercise is a key contributor to disease and death among many people in the United States, regardless of age. It is a well-known fact that exercise results in a healthier lifestyle. Along with tobacco use and poor nutrition, lack of exercise is one of the main issues that people have which leads to high blood pressure, obesity, and other serious health problems. According to a study by UCSD School of Medicine and SDSU

Capitalism

836 words - 4 pages motivation of the entrepreneur is to obtain the maximum profit in the shortest possible time; the benefit is considered a logical reward for the risk assumed by the businessman. Prices are published to consumers and they make the choice according to their needs. Source. http://es.wikipedia.org/wiki/Capitalismo Christoph Deutschmann, «A pragmatist theory of capitalism», Socio-Economic Review, Oxford Journals, 2011, Volume 9, Issue 1, cap. 3, p. 90

Sociology

1177 words - 5 pages is negative: they’re seen as lazy, drug users, alcoholics, and worthless. This study recovers some of the homelessness perspective for an American audience through research, data, and an interview by a homeless person living in Georgia. This study will allow explanations and will challenge three widely held assumptions of the homeless people living in America: 1) Homeless people are lazy; 2) Homeless people are all drug and alcohol users and

Mental Health Community Service Essay

509 words - 3 pages Ladesca Smith Nursing 162 Community Volunteer Service Assignment Why you chose this agency? I chose this Sharing God’s Love, because I was interested in what kind of services they provide. I also wanted to know if there was any help out there for the people in need with mental illnesses. I also had lots of my kid’s old clothing that I needed to get rid of, so I donated it to them. Describe the population the agency serves. The

Related Essays

Lafarge S.A Essay

2924 words - 12 pages /definition/teamwork.html > [Accessed 02 October 2012]. Lafarge (2012) Leader in a sustainable world [Internet], Available from: < http://www.lafarge.com/05192009-group-corporate_Brochure_2009-uk.pdf?xtmc=leaderinasustainableworld&xtcr=1 > [Accessed 02 October 2012]. * Lafarge (2012) Principles of Action [Internet], Available from: < http://www.lafarge.com/wps/portal/1_2_3-Principes_d_action > [Accessed 02 October 2012

Finance Essay

665 words - 3 pages Financial statements are the most common tool used for making business decisions. They consist of the balance sheet, income statement and statement of cash flows. The analysis tools used affect all aspects of a company not just a few. A systematic review of the resources a company used to achieve its mission is cost control. Cash flow should be kept at necessary levels for operations is one of the major benefits of cost control. It is a very

Analysis Of Operation Blue Star And Its Effects On The Gandhi Dynasty

934 words - 4 pages The period of time including and following Operation Blue star is considered a dark time in India and black spot in Indian history. It is a time Indian would rather forget, yet still to this day debate about. Was Indihar Gandhi correct in instating operation Blue Star, inflicting damage to the Golden temple, and being responsible for the killing of anywhere from 492 (official reports) to 1500 (estimates run as high as) civilians, which lead to an

Regretful Decisions Essay

930 words - 4 pages Regretful Decisions There are many individuals in a child’s life that helps mold them into a well-rounded adult. In most cases, this guidance comes from the child’s parents or other older, but in Sonny’s case, this guidance was expected from his older brother. In the short narrative, Sonny’s Blues, Sonny’s life was adversely affected by the decisions that his older brother made. The decisions that his brother made include leaving Sonny to stay