Chrysler Tqm Essay

2668 words - 11 pages

Term project
Operation Management
CHRYSLER:
[pic]
Total Quality Management

Submitted to Dr. Chafik Abid
CONTENTS

-Introduction………………………………………………….
-Chrysler Total Quality management……………………….
-Chrysler SWOT Analysis……………………………………
-Chrysler service Quality……………………………………..
-Chrysler service and dealership Problems (Middle East)…
-Chrysler Service solution…………………………………….
-Conclusion…………………………………………………….
-Work Cited……………………………………………………
INTRODUCTION:
DaimlerChrysler AG with its businesses Mercedes-Benz Cars, Daimler Trucks, Daimler Financial Services, Mercedes-Benz Vans and Daimler Buses, is a globally leading producer of premium passenger cars and the largest ...view middle of the document...

TQM has three main principles. The first and major TQM principle is to satisfy the customer--the person who pays for the product or service. Customers want to get their money's worth from a product or service they purchase. A second TQM principle is to satisfy the supplier, which is the person or organization from whom you are purchasing goods or services. The third principle of TQM is continuous improvement. You can never be satisfied with the method used, because there always can be improvements. Certainly, the competition is improving, so it is very necessary to strive to keep ahead of the game.
CHRYSLER TQM:
At DaimlerChrysler, quality always comes first.
Automotive parts help keep passengers safe. This has been the company’s belief since the company was founded. All employees at the company are focused on the customer and committed to continuous quality improvement. The company works under the principle that quality always comes first: the entire product manufacturing process is the process of quality control. The standard of quality that earned the company Deming Prize in 1961 and allowed it to receive QS9000 accreditation in 1996 is still present in its Total Quality Management (TQM) activities. As part of TQM, Chrysler’s top executives determine quality objectives, create frameworks, and lead the Consumer Satisfaction (CS) Improvement Committee, Quality Assurance Council, and TQM contests, which serve an important motivational role for employees. Each year the CS Improvement Committee defines the main goals, and then directs focus on improving these areas. In fiscal 2003 attention focused on strengthening the quality assurance system at Chrysler's production bases in Europe and china. In addition to this, in March 2004, all companies (all business departments and departments with associated roles) received the European automobile industry quality management system qualification, ISO/TS 16049:2002.

CHRYSLER SWOT ANALYSIS
Strengths:
As the number two auto manufacturer in total revenues DaimlerChrysler has positioned itself as an industry leader, with this come many strengths:
The DaimlerChrysler umbrella covers many well-known brands such as Dodge, Chrysler, Mercedes Benz, and Jeep. This means DaimlerChrysler has strong brands that are recognizable in almost every part of the world. Within these brands DaimlerChrysler also has wide variety of automobile products that span all price ranges and model types, from economy cars to luxury models. Brands such as Jeep are recognized worldwide for off-road and SUV vehicles, while Mercedes Benz is one of the highest quality luxury car makers in the industry. DaimlerChrysler is even represented in the realm of ultra luxury with its Maybach brand which competes directly with manufacturers such as Bentley and Rolls Royce.

In the arena of American car makers the Chrysler brand stands out as a leading innovator in vehicle design. Chrysler is well known for category breaking models such as the...

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