Cisco Systems Background Research Essay

583 words - 3 pages

Cisco Systems, Inc. was founded in 1984, its corporate headquarters is located in San Jose, California. Cisco is one the most prominent corporation's in The Silicon Valley.
Cisco was founded by a husband and wife team, who were both working for Stanford University. They were unable to email each other from offices in separate buildings or across the campus, due to technological shortcomings at that time. They wanted to create the ability to email each other from their separate buildings across the campus.
Cisco is a global marketing corporation, they've definitely have created a global brand name for themselves. Cisco designs, manufactures, and sells networking equipment. The Internet of Everything brings together people, processes, data, and things, to make connectivity more relevant and valuable than ever.
Cisco markets their belief that the customers come first, they've created a long-lasting customer base with strong partnerships and relationships. They ...view middle of the document...

In the industry we call Cisco "the marketing machine"; not necessary the best to market in product and solutions, but the best on how to market and gain marketshare.
URLs: www.Cisco.com and www.Wikipedia.com and www.Forbes.com
---------------------------------------------------------------------------------------------------------------------------------------Cisco Systems, Inc. was founded in 1984, its corporate headquarters is located in San Jose, California. Cisco is one the most prominent corporation's in The Silicon Valley.
Cisco was founded by a husband and wife team, who were both working for Stanford University. They were unable to email each other from offices in separate buildings or across the campus, due to technological shortcomings at that time. They wanted to create the ability to email each other from their separate buildings across the campus.
Cisco is a global marketing corporation, they've definitely have created a global brand name for themselves. Cisco designs, manufactures, and sells networking equipment. The Internet of Everything brings together people, processes, data, and things, to make connectivity more relevant and valuable than ever.
Cisco markets their belief that the customers come first and in creating long-lasting customer partnerships. Cisco is very strong in the relationship building of their customer base. They work closely with their customers to identify their needs and provide solutions that support their success. The concept of solutions being driven to address specific customer challenges has been with Cisco since its inception.
Cisco has shaped the future of the Internet by creating unprecedented value and opportunity for their customers, employees, investors and ecosystem partners and has become the worldwide leader in networking - transforming how people connect, communicate and collaborate.
Cisco is most definitely a marketing machine. I've worked in the technology industry for over 16 years. In my opinion and many others within the industry; Cisco does not always have the best product or solution, but they are the Marketing experts. In the industry we call Cisco "the marketing machine"; not necessary the best to market in product and solutions, but the best on how to market and gain marketshare.

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