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Clasic Airline And Marketing Essay

428 words - 2 pages

Classic Airlines and Marketing
University of Phoenix
Marketing
MKT/571



Classic Airlines and Marketing
Classic Airline is the fifth largest airline in the world, has 375 jets, located in 240 cities and has 2300 daily flights. After 25 years of service Classic has 32,000 employees and in the past year has earned a profit of 10 million out of 8.7 billion in sales, but they face many challenges. The challenges that Classic Airlines faces are the uncertainty of flying and the effect it has on the industry. In the past year Classic has experienced a 10% decrease in share process and the rising cost of fuel and labor have limited the ability of Classic to compete ...view middle of the document...

Development of a marketing plan that focuses on the needs of the customers while allowing the airline to increase profits and attract new customers could be beneficial to Classic Airline,
Market-oriented planning strategic planning is the managerial process of developing and maintaining a viable fit between the organization’s objectives, skills, and resources and its changing market opportunities” (Kotler & Keller, 2006, chpt 1., p. 23). Classic Airlines’ key to success is to reconnect with their customers.
Classic made amazing advancement by using customers’ interviews and could add value to the Frequent Flier Program and its customers. The information obtained from the customers, Classic could focus on the needs of the customers and updated the rewards program.
The biggest challenge for Classic comes from the demographic environment, which the travelers of today are more prices aware. The macro-environment changes will affect the possible passengers’ volume. Because of the increased prices of the airline, corporate businesses are looking to receive the biggest value for the lowest cost. Classic could increase their passengers activity with a well thought out marketing plan.
Classic Airlines major challenge was the lack of a good marketing plan to keep them up and competitive in the industry. Every company will need to keep up-to-date with the ever-changing demand of the customers. All companies, including Classic must have strategies to meet the expectation and develop a strong foundation in which to build upon.

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