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Claytan Essay

3220 words - 13 pages

Executive summary
Claytan Fine China (tableware) Sdn. Bhd (CFC) is the only surviving pioneer in Malaysia’s ceramic industry. CFC manufactures stoneware and fine china tableware which contributes part of tableware product line under Claytan Group. The company intends to invest in China as part of its international expansion project.
The cultural distance between Malaysia and China is small. Based on Hofstede’s Value Dimensions Framework, China has almost similar cultural dimension compared with Malaysia. Malaysia is a collectivism society whose give priority to the goals of the group than personal goals. Besides that, there is high power distance between society members. Cultures that are ...view middle of the document...

, China has a low economic instability compared to other emerging countries. CFC is applying global product structure in its organizational structure. As the company has tall organizational structure, it needs longer time in the decision making process.
To lead and motivate the subsidiary’s subordinates, the company should provide a good working conditions and a friendly work environment. Employees feel good about going to work; this provides the motivation to sustain them throughout the day. Besides, Leaders should give explicit instructions to their subordinate as employees are high need for job security in collectivism society. Subordinates must be assigned to work in group at workplace as closely linked individuals who see themselves as belonging to one team.

Company and business description
Claytan Fine China (tableware) Sdn. Bhd (CFC) was set up in 1995. CFC manufactures stoneware and fine china tableware which contributes part of tableware product line under Claytan Group. On the other hand, CFC also manufactures artware which includes flower vases, lampstands, decorative sculptures, and ashtrays (Claytan, 2013). All of the products manufactured by CFC are marketed under the Claytan brand, which serves both household market and hospitality industry.
As the only surviving pioneer in Malaysia’s ceramic industry, the company offers more than 100 types of different designs for tableware at a mid-range price. The wide variety of designs for its tableware helps CFC being capable of supplying the demand for both conventional and contemporary products. Besides, CFC’s tableware and artware can be customized according to customer’s need and specifications. The premium quality of tableware also considered as core competencies of CFC. All of the CFC’s products comprise of chip resistant, ultra high chipping resistant and high temperature resistant. In short, CFC’s tableware is highly functional as well as lends a touch of elegance.
CFC has engaged in international trade of tableware. CFC’s tableware is export to China, Japan, Europe, United Kingdom and ASEAN region which represent a large portion of international market share. The tableware production capacity of CFC has achieved 1.5 million pieces per annum (Claytan, 2013).
CFC has received abundant of local and international certificates such as ISO 9001:2000, Halal certificate and ASTM C738-81 USA FDA standard as a confirmation and recognition of its products. The company vision is aspire to be recognized internationally as a reputable and reliable manufacturer of ceramic products serving the market worldwide and people in their daily lives.

Cultural Dimension in China

Collectivism v.s individualism
China is one of Asian countries which embrace collectivism culture. Harmony should always be maintained among each other in Chinese society. Direct confrontations are strictly avoided. The concept of “face” or “mianzi” is important in Chinese culture. Good relationships are...

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