How Coca-cola hrm activities can help organization...
HRM Activities: A case study of the Coca-Cola Company
Human resource management (HRM) involves the management of employees in an organization. It involved various activities which comprises of recruitment and selection, training and development, rewarding and appraisal, motivation, directing, and controlling employees (Eslami N & Nakhaie H., 2011). HRM can also be referred to as the framework of philosophies, procedures, policies and practices used in the management of the existing relationship between employers and employees (Wilton, 2010). The five broad categories as discussed by Wilton (2010) include:
a) Resourcing- The ...view middle of the document...
The two HRM activities addressed will be recruitment and training, for employees with family responsibilities.
Coca-Cola Company HRM overview
Coca-Cola Company operates as a multi-local enterprise rather than a global organization. Its business is usually tuned to suit the needs of the local communities in the countries it operates in. HRM department of the corporate is mandated to provide a link between the various divisions and groups that make up the Coca-Cola family. HRM activities are achieved in two ways; dissemination of a common HR policy within the organization and development of internationally minded mid-level executives, which prepares them for senior management responsibilities in the future. The corporate mission has a philosophy of allowing local businesses to develop unique human resource practices that suit the local business environment. For instance, there is a philosophy of remuneration that requires the compensation package to be competitive with the leading company in the local market (Amfuso, 1994).
a) Recruitment and selection process at Coca-Cola Company
Coca-Cola Company has an open recruitment process that starts with publishing adverts to both print and online media. Everybody who feels qualified for the position is encouraged to apply for the position, including those with family responsibilities. Selection processes are different depending on the nature of the position being applied for. Various tools are used in the selection process including the following (Aowrangajab 2010).
a) Interviews- They are designed to reveal the character of an individual and their experiences. The applicants are asked hoe they behave in different situations and are required to maintain honesty. The interviews are meant to make the applicants understand their roles if selected and also to ensure that is what they were looking for.
b) Group exercises- Coca-Cola Company encourages team work and the applicants are required to show how effective they can work with other people. The exercise is also meant to show the level of communication and influence when dealing with other people.
c) Presentations- The applicants are given a topic and are required to show their ability to communicate to a group of people.
d) Psychometric tests- The tests are meant to examine the potentials and abilities of a person. A personality assessment tool is used to assess specific things on the applicant.
b) Employee training at Coca-Cola Company
HRM at Coca-Cola focuses on acquiring and retaining highly skilled employees to maintain its position in the market. Employees are treated as assets and any condition or procedure that enhances unity and performance are highly valued. The company invested in ensuring job security to it workers by providing them with the necessary training (Aowrangajab, 2010).
Coca-Cola Company has established a university (Coca-Cola University) which provides various courses to company employees....