Colgate Companys Essay

647 words - 3 pages

COLGATE'S COMPANY

Colgate was as a result of research made by William Dutch back in 1806, in New York City. He began with soap, a candle and a starch. Since then, Colgate has led to evolvement of many other products in the market such as, Colgate soap, perfumes, tooth brushes and toothpastes. This has also led the establishment of Colgate dental cream. Initially Colgate was one group but eventually happened to break into different companies, which includes; Colgate Palmolive company, oral and dental products, which includes both toothpaste and toothbrushes. The Palmolive Company mainly dealt with the production, supply and provision of products which included soaps, toothpaste and ...view middle of the document...

This, therefore, lead to Colgate losing most of its customers. They decided to educate the people and involve the community at large. Colgate brought about sponsorships, and they were able to get their product back to the market.

The company decided to compete in the market as this initiated them towards their products. In order to get product doing well in the market, they would produce a similar product in each market they got into. The company located places where it was within their reach and accessible as their provision of that commodity. Also, they enjoyed the economies of scale as they took the advantage in its products as they produced standard commodities, which could be exported.

When it came to pricing, ensured that they had control of the product in the market. This came as a result of lowering the cost of different items in the market. It allowed the company to standardize the commodity worldwide through the reduction of cost deliveries. It also made sure that the relationship with its customers was exceptionally courteous....

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