Communication Modality Used For Marketing in Health Care: Email
Miscommunication can be a significant challenge in the health care market. Strategies to improve communication with patients include a variety of communication modalities. Consumers and providers both benefit from the variety of communication modalities; one specific beneficial mode of communication used is e-mail. Providers, who have good communication relationships with patients led to patient satisfaction and trust. Patients have a sense of connection with providers and organizations when they can communicate with the provider at any given time. Although there are several communication modalities, new technologies like ...view middle of the document...
Patient care and outcomes generally have positive influences on the health care market when communication between patients and providers are clear and concise. Health care organizations as well as patients have many advantages communicating via e-mail. General communication between patients and providers was once a barrier; patients are more involved with their health care and address concerns more frequently than in previous years. E-mail has had a positive effective on the health care market; many organizations have taken advantage of this technology.
Communication via e-mail has many benefits to patients of all ages and races. Parents can communicate via e-mail with pediatricians, adults can schedule appointments, request refills, inquire about billing questions, and seek medical follow-up. E-mail in the health care market has advantages for patients such as convenience, access to care, patient satisfaction and quality of care. Interactions between patients and providers can be done without the need to schedule appointments, which allows physicians to provide more attention to patients who require their immediate attention.
Communication between Consumers and Providers
Maintaining patient confidentiality is an important aspect relating to the values of the health care market. The importance of maintaining patient confidentiality when using e-mail as the main source of communication is staying compliant with the Health Insurance Portability and Accountability Act (HIPAA). Patients need to trust providers to maintain the level of confidence. Providers have to adhere to HIPAA regulations and not following the regulations is a violation of this legislation. Physicians have a legal and ethical obligation to maintain patient privacy, and confidentiality. Privacy concerns can have a negative affect on how patients select future treatment options, providers, and services. Patients have high expectation when dealing with their privacy; physicians and organizations have to remember that all forms of communication have to protect patient privacy. The use of e-mail is an effective resource of communication between consumers, and providers because e-mail allows patients to be more intimate with their provider.
E-mail Communication and the Health Care Market
E-mail communication differs from other communication modalities for several reasons. E-mail encourages consumers to stay involved with their diagnosis, treatment, and allows feedback from providers. Patients can set reminder notifications to ask their provider specific questions, request refills, and schedule, or reschedule appointments. Other communication modalities have benefits for consumers but do not fully encourage patient involvement. With all communication modalities patients have to want to be actively involved in their medical care.
Media and social networking has changed how communication in health care is delivered. Media networking has changed how patients...