This website uses cookies to ensure you have the best experience. Learn more

Comparison Of Different Types Of Media And The Impact Of Online Media In The Hotel Industry

1177 words - 5 pages

Comparison of different types of media and the impact of online media in the hotel industry
With more and more people are becoming internet savvy, communicates with the customer through Internet is more efficient and cost effective. Online and social media open up a new way to distribute promotion messages to potential customers. The aim of this paper attempts to analysis the difference between traditional media and online media and how hotelier combine both online and traditional media to drive brand awareness. We will also talk about the impact of online and social media in the hotel industry.

Traditional media are one of the business communication method that distribute messages to ...view middle of the document...

Many scholars believe traditional media still perform a significant part in business communication.

The benefit of traditional media such as television advertisement is able for companies to reach their targeted customer by select the right channel and right air time. So as printed sales materials and fact sheets, it provide opportunities for sales executives to meet the customer face to face. During the face to face selling, sales executives can use their selling technique to sell more product and up sell the guest to buy high tier products. While the disadvantages of traditional media like television advertising is extremely expensive and cannot reach the customer globally. Also, it is quite difficult to measure the business performance. There is also limitation of printed media. It is not particularly attractive compare with online media. Secondly, it is more difficult to update and distribute the messages. Finally, printed media has a greater impact on the environment as printed materials require natural earth resources such as tree and water to produce paper.

The biggest benefits of online media are provides maximum exposure to promote the products globally and at any time. According to the search engine professional, online media proved to be the most inexpensive method to deliver business messages. For examples, companies can upload corporate video on YouTube at no cost or post promotion message on Facebook and twitter to drive online traffic. Companies also can send out an electronic newsletter to let potential customers know the latest business update. In spite of the advantages of online media, it also has some drawbacks. Although more people are becoming tech savvy, online media are available to a limited group of people. Many senior citizens are not interested in online surfing. As such, some of the potential customers may not seen the online promotion campaign if they do not go online. Secondly, social media allow customers to share their experience online, the company may have negative comments from customers if their service is not up to standard.

Dr Vinton Cerf, known as 'Father of Internet' interviewed by Mr Bernard Aboba in 1993, discuss the history and the development of internet. Dr Cerf invented the architecture of the Internet in late 1960s to early 1970s. Dr Cerf mentioned that Internet became more common when the arrival of the world wide web in early 1990s. Internet grew more importantly when broadband internet access became available to the public markets in late 1990s. World Wide Web and electronic mail (e-mail) plays a vital element of internet. It allows people to spread text, photos, and video through a rapid and inexpensive method.

Before the Internet era, most of the bookings are...

Other Papers Like Comparison Of Different Types Of Media And The Impact Of Online Media In The Hotel Industry

The Effect Of The Media On Aggression In Children

1117 words - 5 pages The Effect of the Media on Aggression in Children. Media is of importance to many people for many reasons, including entertainment and escapism. The mass production of televisions in the 1950’s has led to a phenomenon previously unheard of, with statistics showing that as of 2013, 79% of the world has at least one television set per household (TVTechnology, 2013). It therefore stands to reason that children may have easy access to media that

Sports, Media, And The Fans: The Business Of Selling Sports

5363 words - 22 pages been changing their media consumption habits (for all types of media, not just sports) over the past 5 years.44 Turnkey Sports polled 1,100 senior level sports industry executives regarding how many years it will be before online/device streaming of sports surpasses tradition cable viewership. Over half (55%) believe that cable will be surpassed in the next 10 years, compared to only 25% who think that online/device streaming will never surpass

The Effects Of Media On Body Image

2449 words - 10 pages ways to make yourself more beautiful. This becomes your obsession. Your dream is to become a model, but in the very start of your career, a fashion agent tells you that you will have to lose ten pounds in order to find work. This was the beginning of the end for former model and actress Isabelle Caro, just one of the many women affected by the media industry and the negative effects it has on body image. With Isabelle’s obsession to be thin, she

What Were The Major Developments In The Evolution Of Mass Media During The 20th Century?

251 words - 2 pages What were the major developments in the evolution of mass media during the 20th century? During the 20th century the latest printing and color printer was development. Back in days newspapers were hand pressed or hand written. Americans were introduced to the internet and mobile phones. Cell phones has improved each year and with new and improved technology. And publishing technology and use of satellite vastly during the 20th century

What Were The Major Developments In The Evolution Of Mass Media During The Last Century

411 words - 2 pages feature, Vonage offers a softphone application that can substitute for an actual telephone. The softphone provides a screen display that the user can interact with for example while connecting through a laptop and using a headset in place of a telephone Conclusion When using these two systems it’s a great investment if you have any businesses. I use these systems for my businesses over in Ghana, West Africa for communication with my employees and CEO team members. References

Influence Of Visual Media

483 words - 2 pages of violence, drugs and vulgar language. For example, in the game Grand Theft Auto, you are on a mission to steal cars, fight with others, and run from the police while on a mission which usually involves searching from drugs. These are the types of video games the children of America are playing today. In return, we have children that believe it is ok to act this way in real life. The social influences of entertainment media tend to be

Effects Of Visual Media

703 words - 3 pages Effects of Visual Media Your Name HUM/176 June 2, 2013 Instructor’s Name Effects of Visual Media As film technology has advanced through the years of development to the media outlet it is today, films have shaped culture and attitudes through stories and other content. As more movies are produced, views and values of society continue to alter based on the images portrayed. These changes in society occur because moviegoers absorb the

Sex In The Media

624 words - 3 pages In this day and age, sex is one of the most predominate tactics used in advertising. Whether its selling diet pills, shoes, perfume, or even promoting a new televison series, sex sells. Since 1983, the percent of ads using sex to sell products rose from 15 percent to 27 percent by the year 2003. Advertising agencies have found that using this type of approach has attracted more buyers and helped them to achieve their main goal of selling more

Effects Of Mass Media

530 words - 3 pages | | |kidnapped or missing. You can post their picture and information in minutes and have it | | |spread from California to Rhode Island within minutes. I believe that the evolution of | | |mass media has had a positive effect on the American culture. I am not sure how it will | | |evolve from here but I am excited to find out

Crime And The Media

1423 words - 6 pages offender to think and behave in a particular way so as to live up to the label and equally to manipulate and direct the thoughts and actions of those that work and manage the system e.g. a label encourages them to take on particular negative perspective or bias towards a person or group of people. This essay will focus on evaluating some aspects of Labelling Theory in relation to crime and the media. Tannenbaum, Lemert and Becker were amongst the

Media And The Courts

524 words - 3 pages killed in concentration camps and she left Germany to Sweden to have a better life. She became a teacher only making a little over minimum wage but yet still gave some money out of her own pockets to sponsor a child and that child’s name was Chris Mburu. The purpose of the film was to educate people about the struggles in Kenya and how a small act of kindness fuels a foundation of happiness. Hilde’s money paid for Chris to go to secondary school

Related Essays

The Impact Of Social Media And Mobile Communication In Your Daily Life

1184 words - 5 pages                 ASSIGNMENT: 1 Write a reflective report on the impact of social media and mobile communication in your daily life. How should an organization manage its information systems to meet the demand of your generation? Executive Summary Social media and mobile communication both are becoming interrelated and major way of communication. The assignment contains exploration of these two major ways of communication

The Impact Of Mass Media On Female Teenagers

2335 words - 10 pages The Harmful Effects of Media on Teenage Girls’ Self Image Media is one of the most effective tools in the world. People learn more from the media than any other single source of information. No matter where people look, they are constantly assaulted with images and ads, whether it is online, watching television, or even walking down the street. Because of the media’s ease of accessibility, it is vital that America understands the subliminal

The Future Of Media Essay

2033 words - 9 pages to create before. The real killer app for marketers isn't the Web - it's email” (Taylor, 2008). Over the next few years I would like to see the end of Internet banner ads and illegal spam and have marketers consider permission based advertising as the norm. Another media source that needs some adjustment is in the area of local cable broadcasting (Straubhaar, 2014). Based on my research, the cable companies are certainly making enough

Tracking The Intersection Of Culture And Media

264 words - 2 pages Tracking the Intersection of Culture and Media – by Drake Johnson Music is a very popular form of media that is used on a very large scale and surrounds us consistently in our daily lives. It is such a popular form of media and will more than likely be around for a very long time. Music is used for many things such as television programs, movies, radio, events, and even played in elevators and offices. It provokes and manipulates