Computers Essay

329 words - 2 pages

Lesson 16: Site Content and Metadata

16-23

Case Study

Sole Search Strategy
The Web site for Fleurs flower shop was appearing in search engines, but its competitors' sites were all ranking above Fleurs in search engine results. Jasmine, the site developer for Fleurs, had read somewhere that the number of times a keyword is used on a page will influence the page's ranking. So she decided to add a page to the site that repeated the word "flowers" 1,000 times. Surely this strategy ...view middle of the document...

Jasmine created the page, posted it to the Fleurs site, linked to the page and submitted it to the major search engines. A couple weeks later, she performed some Web searches to check the ranking for Fleurs. She found that her new "flowers" page failed to appear at all in search engines, and in addition, the entire Fleurs site had actually dropped in ranking on many search engines. Jasmine wondered what she had done wrong. She posted a message asking about her strategy to a Web developers mailing list group. She quickly learned from group members' responses that although it is possible to optimize a site's relevance so search engines can more easily rank it, her strategy actually makes search engines useless, which search engine programmers would never allow and thus take measures to prevent. * * *

As a class, discuss this scenario and answer the following questions. • If Jasmine's trick had worked and all Web developers could employ it, why would it make search engines useless? How would it affect site rankings? How would it affect relevance? What are some valid, productive ways that Jasmine can improve her site's ranking in search engine results?

© 2010 Certification Partners, LLC — All Rights Reserved Authorized to be used in American Public University System. To report abuse, go to www.CIWcertified.com/abuse.

Version 1.0

Other Papers Like Computers

Computer Classification Essay

952 words - 4 pages CLASSIFICATION OF COMPUTERS By the type of data they manipulate · Digital computers. A computer that stores data in terms of digits (0's and 1's) and proceeds in discrete steps from one state to the next. The states of a digital computer typically involve binary digits which may take the form of the presence or absence of magnetic markers in a storage medium, on-off switches or relays. In digital computers, even letters, words and whole

Dell Environmental Scan Essay

319 words - 2 pages Stacy Frank MKT-245 November 12, 2013 Daniel Macintosh Dell Computers The purpose for this report is to formulate the acquaintance of Dell Computers. Dell Inc. is formerly the Dell Computer Corporation. Dell and the CEO was a foundation of Michael Saul Dell. For many years Dell Computers has been around and many people are using products of Dell. Dell is the leading seller of personal computers

Pc Technology

376 words - 2 pages | PC Technology Advancement | | ITT TECH | | | | Personal computers have long been a mainstay for homes around the globe. With uses such as internet surfing, communication, homework and finance tracking and business the personal computer has been a valuable asset. As the computer evolves during the next 20 years the possibilities seem endless. Here are some of the ways computers may evolve in the next 20 years

Mainframe Vs Personal Computer

414 words - 2 pages local electronic store and purchase a powerful PC at a reasonable price. As for mainframe computers you cannot just run out and buy one unless you are very wealthy. The main difference the two, that everyone notices is the size. Mainframe computers only come in one size, extra-large. Personal computers come in a variety of shapes and sizes. Mainframe computers and personal computers both have their advantages and disadvantages. The

Hrm Final

491 words - 2 pages easy enough for a child to use and versatile enough for applications ranging from astrophysics to arcade-style games. As a consequence of their decreasing size and cost, computers can be found today in virtually every corner of American society, from research facilities and corporate headquarters, to schools and homes. You need only look around a business office to see evidence of the computer revolution. In a large office you might find a

Computer Hardware

521 words - 3 pages Computing hardware evolved from machines that needed separate manual action to perform each arithmetic operation, to punched card machines, and then to stored-program computers. The history of stored-program computers relates first to computer architecture, that is, the organization of the units to perform input and output, to store data and to operate as an integrated mechanism. Before the development of the general-purpose computer, most

Case 1

1760 words - 8 pages Introduction At the Tysons Corner division office of Allied Software Corporation, which is a developing software company, Dave is one of four program managers who works under the supervision of Alex, the general manager of the company division office. On his team, Dave has fifteen members, nine of whom have been in the company for more than two years. In order to meet a Monday deadline, Dave’s team takes the computers from the finance

Computer Evolution

811 words - 4 pages The History of Computers Thousands of years ago calculations were done using people’s fingers and pebbles that were found just lying around. Technology has transformed so much that today the most complicated computations are done within seconds. Human dependency on computers is increasing everyday. Just think how hard it would be to live a week without a computer. We owe the advancements of computers and other such electronic devices to the

Information System

321 words - 2 pages 1) Name and describe the principal technologies and trends that have shaped contemporary telecommunications systems? 1- Telephone networks: they handle voice communication; they were built by telephone companies using voice transmission technologies. 2) Computer network: they were built by computer companies seeking to transmit between computers in different locations. 3) Broadband: connections provided by telephone and cable

Triumph Of The Nerds

288 words - 2 pages the wonderful world of computers has become since its inception in the late 70's and early 80's. He shares with us the beginnings of "code" and what its purpose was and how essential it has now become in our productivity and personal lives for our computers. Produced in the mid 90's this movie had not realized the possibilities or potentials for where the personal computer would be later in that era, as well as into the new millennia and beyond

Apple Case Study

755 words - 4 pages Apple Inc. Case 10 – Teams 1-4-6 Apple, Inc. in 2010 Overview Despite the effects of ongoing poor economic conditions in the United States, Apple Inc. celebrated record quarterly revenues and unit sales of computers during its third quarter of 2010. In addition, the company’s newly released iPad tablet computer had sold 3.3 million units between its April 3, 2010 launch and the June 26, 2010 quarter end. The company also sold 8.4

Related Essays

New Computers Essay

556 words - 3 pages Minich & Sons Insurance Co. From the desk of Chris Minich Jr. Re: Purchase of new computers Three of the desktop computers that are currently being used by our clerical workers are getting to the point where they are slow, have reached internal storage capacity and are generally out of date. To continue to be competitive in the marketplace they will need to be replaced. These three computers all have internal hard disks with 50GB of storage

Computers Essay

266 words - 2 pages Remote Access Control Policy Definition The following are types of Remote Access Control Policy I would like to put into place to make sure our company’s data is secure. We need to get the right security measures so the correct people can have access to the data they need to do their job. I would start by setting up a Remote Authentication Dial-In User Service (RADIUS), a VPN, Firewall, Local Biometrics, RSA – F.O.B. by using a security key

Computers Essay

779 words - 4 pages In this lab, you will demonstrate the ability to examine and investigate the different types of motherboards and CPUs used in a computer. Required Setup and Tools Photos of motherboards and CPUs are provided in the lab worksheet. However, if possible, the case cover of a desktop computer should be removed in order to get a look inside the system at the motherboard. The system should be unplugged and off when this work is done. You also need

The History Of Computers Essay

842 words - 4 pages Babbage we now have the information, design and modern computers. Babbage's machines were among the first mechanical computers, although they were not actually completed, largely because of funding problems and personality issues. The data and program memory were separated, operation was instruction-based, the control unit could make conditional jumps, and the machine had a separate Input Output unit (I/O). Colossus was the world's first