Communication Competency, is it a Skill or an Art?
Communication is the ability to effectively give or receive ideas, information, signals or messages. Competency is one's knowledge or skill that enables a person to act effectively in any situation. The ability of someone to communicate competently, takes practice of this skill and the art in getting the information across for the audience to correctly understand, the interweaving of language. The idea of communication competency being an art or skill can be argued once we know what the differences ...view middle of the document...
Storytelling is considered a form of communication that one would consider art. It uses creativity to tell a story. Writing a speech has to be creative in keeping the audience interested in your topic.
Communication competency is the ability to achieve your communication goals in a manner that maintains the relationship on terms acceptable to those involved (Ronald Adler). It is the adequate ability to pass along or give information, to make known by talking or writing (McCroskey 1984). If a contractor has a meeting and it is great for them but terrible for the client’s needs, this is not competent communication. Communication competency is determined by the successful outcomes for all people involved. It is a “we” not “me” attitude. Comedians such as Chris Rock display communication competency in the ability to tell a story effectively and have people understand the meaning. The speeches of JFK are another form of communication competency, anyone who is anyone remembers most or all of what he spoke about. If people in a training meeting liked the talked, but did not understand what it had to do with their training, this cannot be communication competency. If a storyteller at the children’s library told a story and the children were able to come back and describe the story, this is communication competency.
McCroskey writes “The...