This website uses cookies to ensure you have the best experience. Learn more

Consumer Behaviour Mini Project Essay

877 words - 4 pages

Project Report

ON

"BUYING BEHAVIOUR TOWARDS
FAIRNESS CREAMS"

REVIEW OF LITERATURE & PROBLEM STATEMENT

In the present era of competition the very existence of any business depends upon its customer bank. Customer is the king in present business world. Gone are the days when producer or seller used to rule the business world. Today customer is the main pillar on which any business stands. Due to entry of the MNC's there is cut throat competition in the market. They have already established in urban markets and now rural and suburban areas are the thrust areas.

I have chose "To Study the Consumer Buying Behaviour towards Fairness Creams" to have a deep knowledge of consumer ...view middle of the document...

DATA COLLECTION

The following techniques were adopted for data collection
1. PRIMARY DATA
Primary data collected through face to face interviews while filling up questionnaires.
100 RESPONDENTS from the town of THANJAVUR.

2. SECONDARY DATA
Relevant information gathered from magazines, newspapers and project reports that formed the secondary data.

3. COMMUNICATION APPROACH
Face to face interviews through questionnaire taken as the communication approach since it are a better method in cases where slight probing is required.

OBJECTIVES OF THE STUDY

BUYING BEHAVIOUR TOWARDS FAIRNESS CREAMS

1. To study the current Indian market for fairness creams.
2. To analyze the relationship between a specific brand and its buying behaviour.
3. To assess whether advertising is influencing the buying behaviour of the consumers.
4. To study the impact of the brands of fairness creams on the consumers buying behaviour.

SCOPE OF THE STUDY

The scope of the study covers almost all categories of fairness creams. The whole appraisal of fairness creams will be angle of customer satisfaction. Any substitutes of fairness creams like soaps or natural products will not be considered. Also fairness creams locally made by the unorganised sector and which are not branded will not be considered.

QUESTIONNAIRE

BUYING BEHAVIOUR TOWARDS FAIRNESS CREAMS

Personal Details
Name _______________________________________________
Age _________________________________________________
Sex :
Male Female

Qualification:
Graduation Post Graduation
Intermediate Others

Monthly Income [FAMILY]

Less than 8,000 8001-16000
16001-24000 24001 and above

1). Do you use fairness creams?

a. Yes b. No

2). Are you aware of brands available in market? If yes then name few of them:

a. _______________________
b. _______________________
c. _______________________
d. _______________________

3). Give the ranking to following factors that influence your purchase decision
While buying fairness creams?
a). Price b). Quality c). Brand Image
d). Promotional Offers e). Word of mouth f). Availability
g). Ranges available h). Advertisement I). Others

4). Rank these brands on the basis of factor given below:

...

Other Papers Like Consumer Behaviour Mini Project

Nirvana Essay

528 words - 3 pages class customer base seeks out new status markers and mini-luxury experiences in a convenient, nearby location. Our well-researched and conservative sales forecasts project sales over $200,000 in the first year, with continued moderate increases through year 3. We project a net profit in the first year of over $20,000, with steadily increasing net worth. Mission Our goal is to provide the finest premium coffee, teas specialty chocolates and pastries to residents of the Solon, OH area in a relaxed and meditative atmosphere.

Project Management Essay

4471 words - 18 pages existence was in jeopardy if they did not turn things around. Mini-Oxidation's Third Launch Attempt To coordinate the third launch of the mini-oxidation system, Vyas assembled a single six-person development team with representatives from various functions located in the United States and India. Because Janice Wagner had demonstrated strong project management skills, Vyas named her...as the team leader. (Exhibit 3 de tails committee membership

Ob 401 2011 Session 1 Introduction To Ob

2975 words - 12 pages lectures, case studies, and tutorial exercises, and assessed during the quizzes. The 2nd learning outcome related to personal development is assessed through self-awareness exercises and the group project. The 3rd learning outcome related to teamwork is assessed through a self- and peer-evaluation exercise. MODULE DESCRIPTION : The module of Organisational Behaviour (OB) situates the manager’s individual behaviour with respect

A Study Of The Product Launch & Targeting Strategy Followed By Emami Fair & Handsome

6633 words - 27 pages purchasing decision corroborates the same. Factors influencing Buying Behaviour Methodology In order to develop hypotheses that were both relevant to this project and insightful, it was imperative to conduct a study of the market to glean data about the product and its related marketing. This exercise constitutes what is commonly known as Marketing research. Marketing research is the systematic design, collection, analysis, and reporting

Pestel-Analysis Of Bmw

4799 words - 20 pages automobile manufacturer BMW is one of these highly regarded and venerated automobile brands. The enterprise BMW Group assert their top position in the premium segment with a new record in global sales of about 2.1 million automobiles in 2014. The additional brand MINI could hold the level of its sales from the previous year and, for the first time, Rolls Royce Motor Cars was able to increase the sales over 4.000 units in 2014, and thus assert the

Marketing Eco-Shack

3896 words - 16 pages parts which are introduction of the scenario, followed by identifying the consumer segment, business segment, merits and demerits of cost oriented pricing, branding and positioning and an alternative pricing approach for the eco shack. Behaviour segmentation variable for consumer market is an appropriate way to identify the consumer segment for the Urban- Eco Shack. This process of segmenting the market involves analyzing the behavior of

S Budgeting Is A Key Component In Managemnent Short And Long Term Planning

6989 words - 28 pages . 2. Current Situations 2.1 Market Summary Sony Ericsson’s mobile phones have been targeting market ranging from young adults to white collars. In this wide range of target markets, Sony Ericsson has produced mobile phones with features that meet the needs of recreational purposes to business phones for a consumer. Sony Ericsson has identified its target markets by using different market segmentation such as demographic, psychographic and

Essay Question

2687 words - 11 pages . Companies disclosing personal data to a third party must, with certain exceptions, adhere to the notice and choice principles. A third party must subscribe to the safe-harbor principles. Reasonable steps must be taken to ensure that data collected are reliable, accurate, complete, and current. Companies must ensure that they are readily available and affordable independent mechanisms to investigate consumer complaints, obligations to remedy

Marketting Mgt Segments

6754 words - 28 pages nearly 200 operating companies manufacture and market thousands of branded health care products in hundred of categories. In this final project, I am going to do a research on the marketing plan of Colgate-Palmolive. These marketing plans are the importance way to make them successful to obtain their goals. I will mention about their Marketing plan in consumer segment especially in some famous products in Malaysia. At the last of this report

Fffff

7450 words - 30 pages , TNT and ESPN. Once I updated that, I did my daily input of programs into myevents. Then I did a mini-project regarding Punk’d and seeing the ratings along each of the 8 older seasons along with the newest 9th season. I tracked ratings from people between 12-24, along with ratings for women and men as subsets. After I ran that report, I was supposed to give insight to why the latter seasons of punk’d, arpund 2006 and 2007, did so poorly, and why

Industry Analysis- Apple

1090 words - 5 pages INDIAN INSTITUTE OF MANAGEMENT INDORE ORGANIZATIONAL BEHAVIOUR - II APPLE INC. SUBMITTED TO: PROF. S. JAYAVELU SECTION D – GROUP 10 SIDDHARTH MODI | 2013PGP389 | VISHNU MURTHY K | 2013PGP449 | ABHISHEK GARG | 2013PGP009 | RITIKA BAJAJ | 2013PGP325 | RANBIR SINGH | 2013PGP316 | JOPHIN M GEORGE | 2013PGP170 | APPLE INC. Introduction Apple Inc. is an American multinational corporation headquartered in California. It

Related Essays

Consumer Purchase Analysis

434 words - 2 pages Project #1 – Consumer Purchase Analysis Due: 27 Oct 15 (submit at start of class) This requirement is used to bridge the topics of marketing research and consumer behaviour (CB). It is to be completed as an individual effort. Select a product category (suggestions are listed as follows): • Frozen dinner/entrée, • Athletic equipment other than apparel, • Footwear, • Electrical appliance, or • China, crystal, or silverware

Apple 1 Essay

1027 words - 5 pages marketing communications of the company on the behaviour of its loyal (consumer). Customer ? * (To measure the consumer loyalty of The Boots Company) she crossed this line. * To put forward (innovative) ? recommendations for Boots, how they can enhance their effectiveness in implementing marketing communication activities .she asked about innovative. Research Questions 1) Why does the Boots need study for buying motive and attitudes

Creative Brief Essay

353 words - 2 pages Product Name: Marshmallow Mystery Overview: Marshmallow Mystery will be a very healthy cereal that contains 11 essential vitamins and mineral in each serving. The ingredients in Marshmallow Mystery will still consist of the core ingredients of the products the company is currently producing. The new item that will be added to the cereal is a colorless marshmallows. The mini marshmallow flavors will be banana, strawberry, blueberry, blackberry

Consumer Behaviour Skoda Analysis

1067 words - 5 pages MKTG2204: Consumer Behaviour Assignment 1 Topic 1: How the Knowledge and Associations of a Brand Influences Decision-Making Introduction The competition in today’s car environment is becoming increasingly intense, as car manufacturers search for any edge over competitors for securing a larger market share. Car manufacturers are beginning to realise the importance of marketplace awareness of their brand within the minds of consumers, and