Corona Essay

5955 words - 24 pages

Corona Beer: From a Local Mexican Player to a Global Brand
Case Analysis

Chris Brown, Jennifer Roath, Janissa Pheann
BUSA 499
November 30, 2009
Table of Contents:

Business Overview............................................................................................................p.3
Products.................................................................................................................p.3
Structure................................................................................................................p.3
Leadership.............................................................................................................p.3
...view middle of the document...

............................................................................................p.5
Threat of Substitutes.............................................................................................p.5
Threat of New Entrants.........................................................................................p.5
Bargaining Powers of Buyers...............................................................................p.6
Bargaining Powers of Suppliers............................................................................p.6
Intra-Industry Competition...................................................................................p.6
Competitor Analysis.........................................................................................................p.6
Value Chain Analysis.......................................................................................................p.7
Primary Activities.................................................................................................p.8
Inbound Logistics......................................................................................p.8
Operations.................................................................................................p.8
Outbound Logistics...................................................................................p.8
Sales and Marketing..................................................................................p.9
After-Sales Service...................................................................................p.9
Secondary Activities.............................................................................................p.9
Research and Technology.......................................................................p.10
Human Resource Management...............................................................p.10
Firm Infrastructure..................................................................................p.10
Resource-Based View.....................................................................................................p.10
Financial Analysis...........................................................................................................p.11
SWOT Analysis.............................................................................................................p.13
Strengths.............................................................................................................p.13
Weaknesses.........................................................................................................p.13
Opportunities......................................................................................................p.13
...

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