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Corporate Diversification Strategy Essay

624 words - 3 pages

Nama : Sherli Elza Stefanie
NIM : 09/286516/EK/17619
Corporate-Level Strategy harus memungkinkan untuk melakukan fungsi penciptaan nilai pada yang biaya lebih rendah atau dengan cara yang memungkinkan untuk diferensiasi dan harga premium.
Diversification strategy adalah model keputusan perusahaan untuk memasuki satu atau lebih industri baru (yang berbeda dari operasi yang telah mapan) untuk mengambil keuntungan dari perbedaan distinctive competencies dan business model. Manajer strategis sering mengejar diversifikasi ketika perusahaan mereka menghasilkan free cash flow, yaitu, sumber daya keuangan mereka tidak perlu untuk mempertahankan ...view middle of the document...

Menjaga terhadap kegagalan melibatkan pendekatan yang direncanakan secara hati-hati menuju pemilihan proyek dan manajemen, integrasi R & D dan pemasaran untuk meningkatkan kesempatan produk baru akan berhasil secara komersial, dan masuk dalam skala cukup besar untuk menghasilkan keunggulan kompetitif.

2. Acquisition
Akuisisi merupakan cara terbaik untuk memasukkan industri baru ketika perusahaan tidak memiliki kompetensi yang dibutuhkan untuk bersaing dalam sebuah industri baru, dan dapat membeli perusahaan yang tidak memiliki kompetensi-kompetensi pada harga yang wajar. Akuisisi juga metode yang dipilih untuk memasuki industri baru saat ada hambatan tinggi untuk masuk dan perusahaan tidak bersedia untuk menerima kerangka waktu, biaya pengembangan, dan risiko yang terkait dengan pursuing internal new venturing. Akuisisi tidak menguntungkan ketika manajer strategis: (a) meremehkan masalah yang terkait dengan mengintegrasikan perusahaan yang diakuisisi, (b) melebih-lebihkan keuntungan yang dapat dibuat dari akuisisi, (c) membayar terlalu banyak untuk mengakuisisi perusahaan, dan (d) perform yang tidak memadai pre-acquisition screening untuk memastikan perusahaan yang diakuisisi akan meningkatkan profitabilitas perusahaan secara keseluruhan. Menjaga kegagalan akuisisi memerlukan preacquisition screening secara hati-hati, strategi penawaran yang dipilih dengan cermat, desain organisasi yang efektif untuk berhasil...

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