This website uses cookies to ensure you have the best experience. Learn more

Corporate Diversification Strategy Essay

624 words - 3 pages

Nama : Sherli Elza Stefanie
NIM : 09/286516/EK/17619
CHAPTER 10
CORPORATE DIVERSIFICATION STRATEGY
Corporate-Level Strategy harus memungkinkan untuk melakukan fungsi penciptaan nilai pada yang biaya lebih rendah atau dengan cara yang memungkinkan untuk diferensiasi dan harga premium.
Diversification strategy adalah model keputusan perusahaan untuk memasuki satu atau lebih industri baru (yang berbeda dari operasi yang telah mapan) untuk mengambil keuntungan dari perbedaan distinctive competencies dan business model. Manajer strategis sering mengejar diversifikasi ketika perusahaan mereka menghasilkan free cash flow, yaitu, sumber daya keuangan mereka tidak perlu untuk mempertahankan ...view middle of the document...

Menjaga terhadap kegagalan melibatkan pendekatan yang direncanakan secara hati-hati menuju pemilihan proyek dan manajemen, integrasi R & D dan pemasaran untuk meningkatkan kesempatan produk baru akan berhasil secara komersial, dan masuk dalam skala cukup besar untuk menghasilkan keunggulan kompetitif.

2. Acquisition
Akuisisi merupakan cara terbaik untuk memasukkan industri baru ketika perusahaan tidak memiliki kompetensi yang dibutuhkan untuk bersaing dalam sebuah industri baru, dan dapat membeli perusahaan yang tidak memiliki kompetensi-kompetensi pada harga yang wajar. Akuisisi juga metode yang dipilih untuk memasuki industri baru saat ada hambatan tinggi untuk masuk dan perusahaan tidak bersedia untuk menerima kerangka waktu, biaya pengembangan, dan risiko yang terkait dengan pursuing internal new venturing. Akuisisi tidak menguntungkan ketika manajer strategis: (a) meremehkan masalah yang terkait dengan mengintegrasikan perusahaan yang diakuisisi, (b) melebih-lebihkan keuntungan yang dapat dibuat dari akuisisi, (c) membayar terlalu banyak untuk mengakuisisi perusahaan, dan (d) perform yang tidak memadai pre-acquisition screening untuk memastikan perusahaan yang diakuisisi akan meningkatkan profitabilitas perusahaan secara keseluruhan. Menjaga kegagalan akuisisi memerlukan preacquisition screening secara hati-hati, strategi penawaran yang dipilih dengan cermat, desain organisasi yang efektif untuk berhasil...

Other Papers Like Corporate Diversification Strategy

Banyan Tree Essay

333 words - 2 pages the call to arms of embracing the environment and empowering the people, we seek to continue being an agent of social and economic development through responsible tourism. Our triple bottom line (economy, society and environment) help direct our sustainable development by inspiring associates, guests, and partners to take a wider consideration encompassing a long term view when making business decisions.” Strategy Overview BT has a vision to

Corporate Strategy Analysis Discussion Summary

390 words - 2 pages Corporate Strategy Analysis Discussion Summary All company have different way of keeping there company’s on top of the market. Coke takes on a new take on the drinks that they supply. Their goal is to be the leader in beverage. You don’t have to focus on keeping up with other company’s just have really good products and come up with new products for your company. Coca cola beginning to offer other beverages is vertical integration, they

Dr Pepper Snapple Group Energy Drink Case Study

1334 words - 6 pages MARKETING CASE NO. 1 DR PEPPER SNAPPLE GROUP, INC. ENERGY BEVERAGES   Definition of the problem The Dr Pepper Snapple Group, Inc. senior company management has developed a corporate strategy to target high-growth and high-margin beverage businesses. The firm is the only major domestic nonalcoholic beverage company in the US without a significant branded energy drink of its own while this beverage market is the fastest growing

Business Management

1447 words - 6 pages decline & reinvigorating growth toward profitability through asset & cost surgery, selected market & product pruning, piecemeal productivity improvements. - Corporate-level strategy - Vertical integration Vertical integration becoming its own supplier or distributor through backward integration, forward integration. - Transaction costs Every market transaction involves some transaction costs, search costs, negotiation cost

Air Asia - Strategi Management

3247 words - 13 pages travellers on the scene, it is inevitable that AirAsia will keep on growing. With hubs in KL, Bangkok, Jakarta, Sabah and Sarawak, AirAsia operates in a region with the world’s largest population, Asia. AirAsia’s strategy for growth is based on the potential demand from this region, which is huge indeed. Section (a) described the Ansoff Matrix and how it can be used by organisation. In another words, at the corporate level, the decision makers

Study Guide

1091 words - 5 pages the business’s mission and goals. o Corporate strategies determine the business in which a firm operates. o Types of corporate strategies • A growth strategy encourages an organization to expand its current markets or products, through concentration, vertical or horizontal integration, or diversification. • In a stability strategy, organizations continue to do the same things they have done in the past, causing the

Diversification Strategies

1289 words - 6 pages engage in varied operations.” (Merriam-Webster, 2012) In a business, when you produce a variety of goods or invest in different markets it is a strategy that provides a back-up in the event that one good or investment goes south. Diversification strategies can be either beneficial or harmful to a company. Comcast Corporation and Eastman Kodak Company are two companies that made the decision to diversify themselves, but it led to different outcomes

Procter And Gamble

2777 words - 12 pages LEVEL STRATEGY A corporate level strategy is the overall strategy for a diversified company. After analyzing the intern and the extern environment of P&G we present now the corporate level strategy of the company. It’s a diversification with related link, means that is an strategy use to enter in a new sector of industry but with a link with it basic sector. P&G started its activity with the factory of soap then quickly diversified in the

Nucor Corporation

2495 words - 10 pages Nucor’s strategy; discuss the organizational structure and management philosophy at Nucor. Identify three HRM issues related to strategy implementation and recommend actions to address these issues. I will be given my own recommendations for related or unrelated diversification that the company would need to address. 1. The trends in the steel industry Nucor Corporation is the second-largest steel producer in the United States and has had net

Critical Analysis

2436 words - 10 pages 1. Summary: Exploring value creation from the corporate foresight activity The article Exploring value creation from the corporate foresight activity explains in details, both technical and the human aspect, the value creation from the future research. As the future research involves a monitory as well the human capital the return on investment is an important debate. While discussing the return on investment the time line is also a concern

Capstone

2564 words - 11 pages designed to deliver innovative solutions to both corporate and government entities, by providing them with essential services they require. Lockheed Martin innovate strategy can be categorized as a radical innovative style. This particular innovative strategy provides significant technological breakthroughs and creates new knowledge, increasing their growth and revenue through risk. Recognized for their radical innovation The U.S. Department of

Related Essays

Crown Cork And Seal Notes Essay

428 words - 2 pages benchmarks page 338, cut salary and increased sales, price of stocks 30 fold, income/profit grew Avery: -Growing plastic, light weight, petroleum (goes against the diversification plan of Connelly), no recycling, carbonation in less than 4 months, -Acquiring Continental Can Canada, get plastic, market share, expansion world-wide, increasing bargaining power with suppliers. However, strong competition, conflict in culture Strategy: -Corporate: Growth, expand market share. Stability=product and market don’t change, accustom to what consumers want -Business: R&D (no basic research), Recycle, Diversification (New material packaging)

Cirque Du Soleil Essay

653 words - 3 pages Cirque du Soleil Case Q1. Outline briefly the environmental factors contributing to the demise of the traditional circus, and compare the offering of the traditional circus with the offering of Cirque du Soleil. Q2. Analyse Cirque du Soleil’s Blue Ocean Strategy and assess the sustainability of the proposed diversification strategy. Environmental factors contributing to the demise of the traditional circus Legal &amp

Merger, Acquistion, And International Strategies Essay

797 words - 4 pages where they could advance the arts that go into the products if you know what I mean. You need business level as well as corporate-level strategy for a company to help with it running smoothly. Every little bit to help is a great thing if you want success. Corporate-level strategy covers the strategic scope of an organization as a whole. Most of the time this is the only one needed. Corporate-level through management is helpful to gain a

Bs 2013 Unit Description Essay

862 words - 4 pages , directional policy matrices, SPACE, Profit Impact of Market Strategy (PIMS). 3 Strategy evaluation and selection Market entry strategies: organic growth, growth by merger or acquisition, strategic alliances, licensing, franchising Substantive growth strategies: horizontal and vertical integration, related and unrelated diversification Limited growth strategies: do nothing, market penetration, market development, product development