This website uses cookies to ensure you have the best experience. Learn more

Corporate Social Responsibility Essay

3828 words - 16 pages

Qn 1
1.     The Natural Environment
One of the more common ways marketers demonstrate social responsibility is through programs designed to protect and preserve the natural environment.
a)    Many companies are making contributions to environmental protection organizations, sponsoring and participating in clean-up events, promoting recycling, retooling manufacturing processes to minimize waste and pollution, and generally reevaluating the effects of their products on the natural environment.
b)    Green marketing refers to the specific development, pricing, promotion, and distribution of products that do not harm the natural environment.
c)    Although demand for economic, legal, and ethical ...view middle of the document...

(3)   The right to choose means that consumers should have access to a variety of products and services at competitive prices; they should also be assured of satisfactory quality and service at a fair price.
(4)   The right to be heard ensures that consumers’ interests will receive full and sympathetic consideration in the formulation of government policy.
3.     Community Relations
a)    Social responsibility also extends to marketers’ roles as community members.
b)    Individual communities expect marketers to make philanthropic contributions to civic projects and institutions and to be “good corporate citizens.”
c)    From a positive perspective, a marketer can significantly improve its community’s quality of life through employment opportunities, economic development, and financial contributions to educational, health, cultural, and recreational causes.

The Benefits of Corporate Social Responsibility

* Public Relations. Each CSR effort can offer many public relations and media opportunities. Example: If a company makes a donation to a community service project, they would likely send a press release to relevant media outlets. Their story could be picked up and included in publications, broadcasts and online news sites, thereby spreading their company message in several directions for little additional cost. Follow up stories showing how the donation has made an impact can amplify and extend the life of the company's message in the media.
* Human Resources.Corporations that can demonstrate their commitment to the social good can be attractive to top talent who share their set of values. For example, Generation Y (also known as the Millennial Generation) is often identified as a very civic minded population who would be attracted to employers with socially responsible values.
* Sponsorship Marketing Opportunities. Corporate sponsorship of charitable events can keep the company's name in front of target audiences in a more subtle way than traditional sales efforts. If an audience realizes that a company shares their own personal values, they may be more likely to buy from that company.
* Team Building. Particularly when a company's values are shared by employees, charitable efforts can become team building exercises that improve staff morale and job satisfaction.
* Reduced Costs. While CSR projects do have costs, often those costs can be less than traditional marketing channels. As well, the resulting benefits of the efforts can reduce other costs. For example, as discussed above, CSR efforts can attract top talent which can reduce human resource recruitment costs. Green and sustainability initiatives could reduce waste and its associated costs. Projects that generate positive mentions in the media can reduce the need for paid marketing and advertising.
* Expanded Customer Prospect Base. While most buyers buy on "value," there are some groups of customers that buy on "values." This is particularly the case for union...

Other Papers Like Corporate Social Responsibility

Corporate Social Responsibility Essay

2294 words - 10 pages VII. Corporate governance in foreign investments, privatization and the significance of insolvency regimes 7.4 Grand corruption involving privatization Submitted by: Ma. Jolina M. Boloso BSA 3-1 Submitted to: Prof. Carolina Guerrero May 10, 2014 Table of Contents I. Corruption and privatization ………………………………………………. 2 What structure help prevent corruption …………………………………. 3 II. Examples of Grand corruption involving

Corporate Responsibility And Marketing Strategies Of Apple Inc

1117 words - 5 pages corporate social responsibility activities, apart from providing innovative product store the customers .Corporate social responsibility is an important product to companies because it builds up the reputation of a company by showing the society that the company is not only after generating profits but also intends to support the society in other ways. The employees, suppliers and public members are all necessary for support. As for Apple Inc

Ethics And Corporate Responsibility In The Workplace And The World

2849 words - 12 pages Ethics and Corporate Responsibility in the Workplace and the World Ethics and Corporate Responsibility in the Workplace and the World In recent 0years, most companies are striving to become a benefit corporation (B-corporation). This legal form of corporation is to provide legal protection to management that want to both maximize shareholder income and pursue a social or environmental agenda (Andre, 2012). This paradigm shift is due to

Corporate Responsibility: Marketing

1171 words - 5 pages BA560-Corporate Responsibility: Marketing D. Keith Callahan Grantham University Abstract Should businesses be held liable for negative effects of their products on the very customer who chooses to buy it? In Pelman vs. McDonalds is a cause that was brought on behalf of a group of young people who claim that McDonald’s food is responsible for their obesity and ill health. The courts dismissed the case, but it brings up many correlations with

Assignment 2: Ethics And Corporate Responsibility In The Workplace And The World

1118 words - 5 pages learning outcomes associated with this assignment are: • Analyze and evaluate laws that protect against discrimination in the workplace. • Examine and assess employee rights to health and safety in the workplace. • Analyze environmental protection laws and assess their impact on organizations. • Use technology and information resources to research issues in law, ethics, and corporate governance. • Write clearly and concisely about law, ethics, and corporate governance using proper writing mechanics.

Corporate Csr

455 words - 2 pages Profit Maximization and Corporate Social Responsibility Over the past few decades’ American companies have been obsessed with maximizing profits. This obsession has resulted in big businesses having some of the highest profit margins in history. To shareholders, this news couldn’t be better. But many times these high profit margins have come with a great price, and it is not the businesses that are paying for it. Milton Friedman’s famous

The Role Of Corporations

1057 words - 5 pages The Role of Corporations SOC 120: Introduction to Ethics and Social Responsibility December 1, 2008 The Role of Corporations The recent financial crises on Wall Street command a need for higher ethical standard in business. The behavior displayed by corporate heads has caused society, as well as other business to doubt the ability of these corporations to do the right thing. Because of the day-to-day demand of organizational

Csr On Oil Industry

430 words - 2 pages foremost concern of British petroleum, it is very logical that industries like British Petroleum will be highly incorporated as inputs to come up with sound policies that will reflect the preferences and general welfare of the society. In addition, it can be said that the findings of the study indicated that along with the corporate social responsibility commitment of the company is their environmental protection strategies, human resource management

Mr Larry

644 words - 3 pages Planning Corporate social responsibility has become a major element of strategic planning in today’s organizations. Managers encounter an increasing and varied demand from the stakeholders due to corporate social responsibility. It is evident from the demand that social responsibility has a connection with the profits that an organization makes. Employees and other stakeholders should portray social responsibilities by working together with the


457 words - 2 pages Businesses worldwide are increasingly worried about the impact of their business activities on society. They also recognize that the world they live in presents a growing array of demands, pressures and risks that are not signalled through markets or the traditional political processes on which they have relied for a very long time. Thus, many have implemented into their operation the so-called corporate social responsibility (hereinafter also

Business Ethics And Its Results In The Workplace

391 words - 2 pages business ethics says that it is more of a focus on religion than effective management. “Altering people’s values or souls is not the aim of an organization ethics program however managing values and conflict among them is…” (Kirrane, 1990). Business ethics should be about conflict resolution and value management. Certain other segments of people in management believe that business ethics equals corporate social responsibility. That however is not

Related Essays

Cigna Corporate Social Responsibility Essay

964 words - 4 pages Examples of Corporate Social Responsibility “The concept of corporate social responsibility means that organizations have moral, ethical, and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law” (Corporate Social Responsibility, 2009). While Corporate Social Responsibility (CSR) can be practiced by companies in many different ways, the most well known examples are

Timberland’s Corporate Social Responsibility Essay

628 words - 3 pages Case Study: Timberland’s Corporate Social Responsibility- Under New Ownership 1. How would you characterize Timberland’s exercise of its corporate power in society? Is Timberland using its influence responsibly? If so, how? Timberland’s exercise of its corporate power in society would be characterized as socially responsible since the company has created a commitment to giving back to society and its organization’s stakeholders

Corporate Social Responsibility Essay

1577 words - 7 pages For many companies Corporate Social Responsibility policy has become a window-dressing of respectability. Discuss with reference to theory and to at least two expamples of companies Corporate Social Responsibility is known as CSR . It is now become popular from the last 10 years. What is CSR and why does it important for the business. The answer is CSR aims to ensure that companies run their business in a ethical way. This mean they need to

Corporate Social Responsibility Essay

1964 words - 8 pages Corporate Social Responsibility Literature review Today, the highly competitive business environment demands an increasingly sophisticated market strategy. In order to satisfy customer’s needs and gain competitive advantages, companies have to take consistent effort to create further value in to their products or services. In the meantime, worldwide government’s policy and legal system are adding more pressure on environmental sustainability