This paper discusses about the corporate social responsibility (CSR) theories and models. Application of corporate social responsibility theories and models is also applied on the Football Club Barcelona, which reflects the company's interest for CSR. Theoretical background of CSR theory and model is also presented in the paper. Company background, CSR report and company criticism is also covered in the paper. Findings of the paper reflect that the company is committed for socially responsible behavior and has taken some groundbreaking measures to ensure their obligation for CSR theories.
Corporate social responsibility is the wider phenomena that are considered as a ...view middle of the document...
Market image of companies is becoming a success factor that is now assumed by the management. Many organizations which were not in a state to even prolong their business for a longer time period are now on the top rank just due to their initiatives towards the use of ethical and socially responsible practices aimed to deliver awesome results. It is also now presumed that once an image is built, it is impossible for an organization to rectify the situation straightforwardly. One major breakthrough can be attained only under some initiatives. Social initiatives taken by organizations make them great actor in the image of society that transformed the average players into the position of market leaders, and the industry to which they belongs hardly matters.
There are various Football clubs, which are performing their duties of maintaining a socially responsible behavior aimed to deliver their tremendous contribution to the society for the welfare. Football clubs which followed the footprints of socially responsible behavior are setting some new benchmarks of socially oriented organizations. Football club of Barcelona is one of the foremost organizations who had adopted some social initiatives to create standards in the society by favoring the social environment. There will be a discussion of theoretical approaches of corporate social responsibility, company background, and corporate social report analysis and company criticism.
There are various theories of corporate social responsibility that are developed to provide a hand to the organizations which are eager to attain a positive position in the mind of the target market. Corporate social responsibility is related to the obligation an organization has for the society. The CSR theories state that it is the obligation of organizations to perform their business operations by keeping the view of stakeholders. It is expected from the organizations to be socially responsible. CSR is a strategic necessity that is considered as a critical success factor for the organization (Corporate Social Responsibility 2009). There are mainly four theories of CSR, which are applied by the organizations to develop image of a socially oriented firm. These are as follow:
Instrumental theory: According to this theory of CSR, firms are viewed as an instrument for the generation of wealth only. The social activities performed by the organizations are aimed to attain the expected economic outcomes, which are totally oriented towards wealth creation. After a number of examinations, this theory of CSR is placed into the domain of valid theory. It establishes a relationship between the CSR policies and the economic results. It favors the use of social activities for the attainment of economic objectives of wealth maximization. It applies mainly three approaches that are maximization of shareholders value, strategies for attaining competitive advantage and marketing related to cause.