Creativity Essay

2920 words - 12 pages



I Rinita Malwankar the student of K. G. Joshi and N. G. Bedekar College, T.Y. BMS (VIth semester), hereby declare that I have completed this project on Creativity (Indian Management Thoughts & Practices) for the academic year 2009-2010. This information submitted is true & original to the best of my knowledge.

Date: Student signature,
(Rinita Malwankar)


I take an opportunity to express my earnest gratitude and extreme joy at being bestowed with an opportunity to get an interesting ...view middle of the document...

And unlike many phenomena in psychology, there is no standardized measurement technique.
Creativity has been attributed variously to divine intervention, cognitive processes, the social environment, personality traits, and chance ("accident", "serendipity"). It has been associated with genius, mental illness, humour and REM sleep.[1] Some say it is a trait we are born with; others say it can be taught with the application of simple techniques. Creativity has also been viewed as a beneficence of a muse or Muses.
Although popularly associated with art and literature, it is also an essential part of innovation and invention and is important in professions such as business, economics, architecture, industrial design, graphic design, advertising, mathematics, music, science and engineering, and teaching.
Despite, or perhaps because of, the ambiguity and multi-dimensional nature of creativity, entire industries have been spawned from the pursuit of creative ideas and the development of creativity techniques.

Leonardo da Vinci is well known for his creative works.
Creativity has been associated with right or forehead brain activity or even specifically with lateral thinking.
Some students of creativity have emphasized an element of chance in the creative process. Linus Pauling, asked at a public lecture how one creates scientific theories, replied that one must endeavor to come up with many ideas then discard the useless ones.
Another adequate definition of creativity, according to Otto Rank, is that it is an "assumptions-breaking process." Creative ideas are often generated when one discards preconceived assumptions and attempts a new approach or method that might seem to others unthinkable.


* By Linda Naiman defines creativity as the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don't act on them, you are imaginative but not creative.

* Rollo May, The Courage to Create

“Creativity is the process of bringing something new into being...creativity requires passion and commitment. Out of the creative act is born symbols and myths. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness–ecstasy.”

* Sternberg & Lubart, Defying the Crowd
“A product is creative when it is (a) novel and (b) appropriate. A novel product is original not predictable. The bigger the concept and the more the product stimulate further work and ideas, the more the product is creative.”

Distinguishing between creativity and innovation
It is often useful to explicitly distinguish between creativity and innovation.
Creativity is typically used to refer to the act of producing new ideas, approaches or actions, while innovation is the process of both generating and applying such creative ideas in some specific...

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