Customer Satisfaction With Respect To Mobile Phones

7857 words - 32 pages

Project Report

ANALYSIS OF CUSTOMER SATISFACTION WITH RESPECT TO MOTOROLA MOBILE PHONES

Submitted in partial fulfillment for the award of degree for 3year course in BBA (3rd year) 2005-2008,

Submitted by:

certificate

This is to certify that the project report titled " Analysis of customer satisfaction with respect to Motorola Mobile phones" is submitted in partial fulfillment of the degree of " Bachelors of Business Administration" at New Delhi Institute of Management, New Delhi is a bonafide project carried out by abc under my supervision and guidance and no part of this report has been submitted for the award or any other degree, diploma, fellowship or other similar ...view middle of the document...

1: EXECUTIVE SUMMARY

Ch.2 Industry Overview

Ch.3. Motorola Profile

• History

• Product Profile

• Market Share

• SWOT Analysis

Ch.4. Research Methodology

• Objective of the Study

• Type of Data

• Data Representation Tools

• Sample Size

• Area Covered

• Limitations of the Study

Ch.5. Marketing Strategy of Motorola – An effort to

Bring high levels of customer satisfaction

Ch.6. Findings and Analysis

• Findings based on questionnaire

• General Findings

Ch.7. Conclusion and Suggestions

Ch.8. Annexure

• Bibliography

• Questionnaire

EXECUTIVE SUMMARY

executive summary

The Company: Motorola Electronics India Ltd.

Research objective: to study the mobile market condition in context to position of mobile sales, brands, purchasing factors, features & after sale service of various brands a survey of 100 customers across Delhi in the form of questionnaire was done.

Competitors: the main competitors of Motorola with reference to mobiles are Nokia, Samsung, Sony Ericsson, Lg & Micromax along with certain new entrants.

Conclusions: were derived from results of the survey there are certain facts, which are arrived after analyzing the data. The report gives a detailed account of such facts.

Suggestions: offer some suggestions that are based on the shortcomings of the company, which the company can look upon at.

Bibliography: provides a list of sources from where the various facts & information were collected or gathered.

INDUSTRY OVERVIEW

HISTORY OF MOBILE PHONES

Various cell phones from the past 10–15 years. Legend:
1. NEC Cellstar 500 series (1992)
2. Nokia 2110 series (1994)
3. Nokia 5120 (1998)
4. Kyocera 2135 (2002)
5. Audiovox CDM8300 (2002)
6. Samsung SCH-A650 (2004)

There is one U.S. patent, Patent Number 887357 for a wireless telephone, issued 1908 to Nathan B. Stubblefield of Murray, Kentucky. He applied this to "cave radio" telephones and not directly to cellular telephony as we know it today.However, the introduction of cells for mobile phone base stations, invented in 1947 by Bell Labs engineers at AT&T, was further developed by Bell Labs during the 1960s. Radiophones have a long and varied history going back to Reginald Fessenden's invention and shore-to-ship demonstration of radio telephony, through the Second World War with military use of radio telephony links and civil services in the 1950s, while hand-held cellular radio devices have been available since 1983. Due to their low establishment costs and rapid deployment, mobile phone networks have since spread rapidly throughout the world, outstripping the growth of fixed telephony.
In 1945, the zero generation (0G) of mobile telephones was introduced. 0G mobile telephones, such as Mobile Telephone Service, were not officially categorized as mobile phones, since they did...

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