Customer Satisfaction With Respect To Mobile Phones

7857 words - 32 pages

Project Report

On

ANALYSIS OF CUSTOMER SATISFACTION WITH RESPECT TO MOTOROLA MOBILE PHONES

Submitted in partial fulfillment for the award of degree for 3year course in BBA (3rd year) 2005-2008,

Submitted by:

certificate

This is to certify that the project report titled " Analysis of customer satisfaction with respect to Motorola Mobile phones" is submitted in partial fulfillment of the degree of " Bachelors of Business Administration" at New Delhi Institute of Management, New Delhi is a bonafide project carried out by abc under my supervision and guidance and no part of this report has been submitted for the award or any other degree, diploma, fellowship or other similar ...view middle of the document...

1: EXECUTIVE SUMMARY

Ch.2 Industry Overview

Ch.3. Motorola Profile

• History

• Product Profile

• Market Share

• SWOT Analysis

Ch.4. Research Methodology

• Objective of the Study

• Type of Data

• Data Representation Tools

• Sample Size

• Area Covered

• Limitations of the Study

Ch.5. Marketing Strategy of Motorola – An effort to

Bring high levels of customer satisfaction

Ch.6. Findings and Analysis

• Findings based on questionnaire

• General Findings

Ch.7. Conclusion and Suggestions

Ch.8. Annexure

• Bibliography

• Questionnaire

EXECUTIVE SUMMARY

executive summary

The Company: Motorola Electronics India Ltd.

Research objective: to study the mobile market condition in context to position of mobile sales, brands, purchasing factors, features & after sale service of various brands a survey of 100 customers across Delhi in the form of questionnaire was done.

Competitors: the main competitors of Motorola with reference to mobiles are Nokia, Samsung, Sony Ericsson, Lg & Micromax along with certain new entrants.

Conclusions: were derived from results of the survey there are certain facts, which are arrived after analyzing the data. The report gives a detailed account of such facts.

Suggestions: offer some suggestions that are based on the shortcomings of the company, which the company can look upon at.

Bibliography: provides a list of sources from where the various facts & information were collected or gathered.

INDUSTRY OVERVIEW

HISTORY OF MOBILE PHONES

Various cell phones from the past 10–15 years. Legend:
1. NEC Cellstar 500 series (1992)
2. Nokia 2110 series (1994)
3. Nokia 5120 (1998)
4. Kyocera 2135 (2002)
5. Audiovox CDM8300 (2002)
6. Samsung SCH-A650 (2004)

There is one U.S. patent, Patent Number 887357 for a wireless telephone, issued 1908 to Nathan B. Stubblefield of Murray, Kentucky. He applied this to "cave radio" telephones and not directly to cellular telephony as we know it today.However, the introduction of cells for mobile phone base stations, invented in 1947 by Bell Labs engineers at AT&T, was further developed by Bell Labs during the 1960s. Radiophones have a long and varied history going back to Reginald Fessenden's invention and shore-to-ship demonstration of radio telephony, through the Second World War with military use of radio telephony links and civil services in the 1950s, while hand-held cellular radio devices have been available since 1983. Due to their low establishment costs and rapid deployment, mobile phone networks have since spread rapidly throughout the world, outstripping the growth of fixed telephony.
In 1945, the zero generation (0G) of mobile telephones was introduced. 0G mobile telephones, such as Mobile Telephone Service, were not officially categorized as mobile phones, since they did...

Other Papers Like Customer Satisfaction With Respect To Mobile Phones

Networks, Telecommunication Essay

1893 words - 8 pages , considering the characteristics of mobile coupons, they can be made time- and/or location-sensitive. Thus, companies can use time-sensitive coupons to target their customers at times when sales are low due to the time of the day or due to seasonality. Furthermore, companies can use m-coupons as opportunities to improve company-consumer relationships. They can send m-coupons to customers who are unhappy with a product or service as part of their customer

Customer Loyalty Malasia Essay

4026 words - 17 pages average it cost orange £256 in 1996 to recruit each new customer, reflecting the cost of introductory offers, subsidized phones and advertising. With almost a million customers, therefore, reducing the churn rate from 20% to 10% would bring about annual savings of over £25 million (Palmer, 1998). In the same way, studies conducted in the financial services industry show that increasing customer retention (or customer loyalty) by 5 percent could lead to

Mobile Databases

506 words - 3 pages transport about a geographical area. Base applications are two-way gadgets, set ups in set locations that complete gadgets with the cellular designs to and from the set provides. For any cellular structure, factors are regarded as: * Users are not connected with a set regional site * Mobile managing gadgets * Transportable wireless networks * Mobile managing limits They are usually low-power gadgets such as cell mobile phones, portable

Virgin Mobile

651 words - 3 pages . Customers are given easy ways to vote for their favorite videos on shows such as MTV’s “Total Request Live” through their phones. They can also personalize phones by adding new characters like graphics, ring tones, text alerts and voice mail. In addition to the MTV-branded content, Virgin Mobile provides text messaging, online real-time billing, rescue ring, wake-up call, fun clips, the hit list, music messenger and movies. Text messaging is an

Term Paper On Nokia

1854 words - 8 pages teach us until we understand what we supposed to do with the project work. Last but not least, my friends who were doing this project with us and sharing our ideas. They were helpful that when we combined and discussed together, we had this task done. Executive Summary Nokia is a mobile telecommunications company, and offers far more than just mobile phones for everyday use. They offer networking solutions

Nokia Marketing Plan Analysis

4090 words - 17 pages it can. And the N series of Nokia phones are the typical representatives to fit this market. They have already become a kind of electronic product with a high price. In customers’ view, it is worthwhile to by such a mobile phone at a high price because of the application of new technology and improved efficiency. With a high price, this market offers Nokia with generous profits as well as a high-technology image of Nokia.   While in the market

Gb Innovation

1030 words - 5 pages - e.g. making the product smaller (e.g. netbooks v. laptops, i-pad v. computer, wireless printers v. wired printers), or more energy efficient, or to do multiple things (e.g. mobile phones that act as cameras, computers, combined printer/copier/ scanner etc. as well), or powered in different ways (e.g. solar powered watches), or (overlapping with production efficiency) using different materials (which may be lighter, or more eco-friendly), or

Competitive Strategies

1923 words - 8 pages companies because they provide the same services. In 2004 AT&T merged with Cingular Wireless. This merger gave Cingular customers a wider network to use their cell phones in over 100 countries. A merger can improve the standing of the smaller company and give the customers better service. Mergers can also be used to save struggling companies. Currently T-Mobile and Sprint are working on merging together to save themselves. The two companies do not

Swot

2545 words - 11 pages including mobile voice, messaging, data and converged services to more than 60 million customers. The Vodacom brand was born in 1993, when few people had yet heard of cell phones, kicking-off with clarity of vision that it continues to sustain. From their roots in South Africa, they’ve grown their mobile operations to include networks in Tanzania, the Democratic Republic of Congo, Mozambique, and Lesotho. Vodacom has more than 7000 employees

E-Banking

2243 words - 9 pages one too, because there are no geographic boundaries with the Internet. The Internet also provides a level playing field for small banks who want to add to their customer base Efficiency- Banks can become more efficient than they already are by providing Internet access for their customers. The Internet provides the bank with an almost paper less system. Customer Service and Satisfaction- Banking on the Internet not only allow the customer to

Ontela

906 words - 4 pages Ontela PicDeck (A): Customer Segmentation Targeting and Positioning Harvard Case Solution & Analysis Introduction Ontela started its operations in the year 2006. The company was established in Seattle. The primary business of Ontela was to offer a technology service to the customer which would allow the users or the subscribers to transfer pictures and other data from their cell phones to their computers, laptops, email inbox and other

Related Essays

A Comparative Investigation And Evaluation Of Oracle9 I And Sql Server2000 With Respect To Performance And Scalability

3061 words - 13 pages A Comparative Investigation and Evaluation of Oracle9i and SQL server2000 with respect to Performance and Scalability By Phathisile Sibanda Supervisor: Mr John Ebden Computer Science Department, Rhodes University 26 September 2005 Abstract: Performance and scalability are two omnipotent factors determining database availability and reliability. This is especially true for modern computer systems due to the inclusion of the Internet in

Tmobile Essay

747 words - 3 pages T-Mobile Promotes with Celebrity Sidekicks Case Summary: T-Mobile is the fourth largest cell phone provider in the United States. AT&T plans to pay $39 billion to buy Deutsche Telekom's T-Mobile USA in a deal that is expected to attract intense regulatory scrutiny as it creates a new U.S. mobile market leader. Key Marketing Issues Product T-Mobile provides a wide range of mobile phones with different features which target customers in

S Budgeting Is A Key Component In Managemnent Short And Long Term Planning

6989 words - 28 pages phones with unique designs and technology features that provide quality camera, music player, web application and entertainment functions (Global Data 2011). Research draws attention to the fact that although Sony Ericsson is the leader in mobile manufacturing, it faces strong competition from rivals like Apple, Nokia and Samsung. Further investigation reveals that with the limitation of their technology Sony Ericsson has lost significant

Bank Of America Essay

1902 words - 8 pages able to view their account statement, transfer funds between accounts, be notified of large payments, and will have immediate and full control over their finances. Next-generation mobile banking service will deliver significant improvements in instant access, security and immediate transaction processing with lower cost. Banks will get higher levels of customer satisfaction and increased loyalty by providing anywhere, anytime banking. Banks will