This website uses cookies to ensure you have the best experience. Learn more

Dell Analysis

3573 words - 15 pages

Dell Critical Analysis

For the longest time, Dell Inc. has been the top, most efficient personal computer maker globally and a strong competitor in the technology industry. A recent shift in the industry’s focus has forced other companies to change accordingly by acquiring new companies and widening their capabilities, while Dell has remained stagnant. The evolved industry requires innovation in multi-technological products and services, incorporating the Internet and mobile devices, in order to stay competitive in the market. Cliff Edwards’ article “Dell’s Extreme Makeover” points out that while Hewlett-Packard, Apple, and IBM successfully adjusted to, and even in some ...view middle of the document...

Dell began his effort by acquiring new and able personnel, first of which was Ronald G. Garriques, newest head of Dell’s consumer division. Garriquest, previously head of Motorola’s mobile devices business, was given the task of reestablishing Dell as a profitable consumer oriented business and a capable competitor of HP and Apple. The consumer division head started by halting all of Dell’s campaigns and clearly defining the goals of the company, among which was new and innovative design. Dell did not hesitate to add Ed Boyd, a designer at Nike, to his effort. Boyd acknowledged that Dell Inc. was great at tailoring computers to customers’ needs; however, it disregarded their desire for expression. Boyd quickly suggested a customizable design on Dell’s laptops for an additional $75. Initially opposed by the manufacturing team, the idea was finally approved by Michael Dell himself. By 2008, Dell had invited GE’s Brian Gladden to his team as the company’s new CFO. After examining the company’s organization, Gladden and Dell came to the conclusion that the company had to be restructured around its customers, rather than the products it offered. This move greatly increased Dell’s flexibility and split its focus into four groups, consisting of consumers, corporations, small and midsize businesses, and governments and educational buyers. However, unlike before, Dell now offers these groups a wider variety of products and services, even joining efforts with software providers, such as VMware and Microsoft, to incorporate both hardware and software into one attractive package. Dell is also focusing on innovation by selling the world’s slimmest notebook, which measures at 0.39-inches in thickness and comes packaged with Microsoft’s Windows 7 operating system. The Adamo XPS will also incorporate a heat-sensing strip, which will open the laptop’s aluminum lid with a swipe of a finger. The company is also extending into other regions of the technology industry by promising to introduce its own smartphone sometime next year, a plan that many companies have had success with. All of these adjustments and initiatives recently taken by Dell indicate that it is in the right direction towards improvement. The company’s shares have also doubled to a current $16. Michael Dell, however, does not see this as the end of his mission; he sees it as the early beginning. With a new strategy and team in place, Dell Inc. is ambitious to regain its throne as, not only a personal computer manufacturer, but the world’s leading technological service and product provider.
In analyzing Dell’s current situation, it becomes clear that the technology industry is a very fast paced and demanding environment for an electronics manufacturer. The case clearly shows that Dell’s biggest flaw came from its lack of motivation to evolve in accordance with the rapidly changing industrial trends and demands, ultimately causing stagnation and inability to compete. While Dell is the bastion of...

Other Papers Like Dell Analysis

International Marketing - Dell Inc Essay

4253 words - 18 pages Общоикономически факултет Катедра „Икономикс“ ДОКЛАД по „Международен стратегически мениджмънт“ На тема „Dell Inc.“ Изготвили: Проверил: Трифон Трифонов Доц. д-р И. Стойчев Ф.Н. 101337 Калоян Илиев Ф.Н. 101345 София 2014 I

Corporate Governance Essay

975 words - 4 pages Module Five Critical Thinking Assignment Anthony Plank CSU-Global Campus Business Ethics and Sustainability – Org 530-1 Dr. Christopher Zapalski August 13, 2011 Introduction Module Five Critical Thinking Assignment This paper will analyze Dell Computer Corporations corporate governance, sustainability strategy and performance and identify relevant social, environmental and economic

Hp Compaq

1001 words - 5 pages Introduction ‡ Dell Computers and IBM posed threat for HP (Hewlett Packard) and Compaq. ‡ Decision regarding whether HP should merge with Compaq or not. ‡ Carleton S Fiorina strongly in favor of merger while Walter B Hewlett, son of one of the founder member was against the merger. ‡ Certain pros and cons for HP regarding merger: Pros Cons i. Compaq¶s huge storage business i. New CEO could start fresh strategy ii. Compaq¶s Himilaya

Unit Shopper 2 Analysis 1: Computer Shopper

346 words - 2 pages Unit Shopper 2 Analysis 1: Computer Shopper Desktop models • Asus CM6730-US005S Desktop PC with Intel Core i5-3350P Processor,6GB DDR3 Memory,1TB SATA Hard Drive, AMD Radeon HD7470 Graphic C # 7355084 • Description -Immerse yourself in a cinematic experience by connecting to a HD monitor or TV with the HDMI port. Enjoy 7.1 surround sound with high-quality integrated Realtek High Definition Audio. Store your favorite music, photos and video

Vrio Analysis

290 words - 2 pages Vrio- Analysis of Toyota Toyota Production System(TPS) Based on the Just- in- Time production, the Toyota Production System built vehicles based on immediate market demands rather than in anticipation of future demands. This unique strategy was created to cut costs and to eliminate waste. Valuable: Yes, because it has been proven to keep production costs low. Rare: Yes, just-in-time production is a popular strategy used by companies in all

Bus 698 Week 5 Dq 2 Supply Base Rationalism

437 words - 2 pages Week 4 DQ 1 Manufacturing.doc BUS 698 Week 4 DQ 2 Quick Response Logistics.doc BUS 698 Week 4 manufacturers and customers relations.doc BUS 698 Week 5 DQ 1 Strategic Partnerships.doc BUS 698 Week 5 DQ 2 Supply Base Rationalism.doc BUS 698 Week 6 DQ 1 3PL.doc BUS 698 Week 6 DQ 2 Leading Edge Supply Strategy.doc BUS 698 Week 6 Final Paper.doc Business - General Business BUS 698 Week 1 Assignment Case Analysis BUS 698 Week 1 DQ 1

External Factor For Business Evaluation

2575 words - 11 pages External Factor Evaluation Paper Example 1: Dell Computer Key External Factors Opportunities Increasing demand for Speed, Memory and Graphic Capability Increasing demand for Portability Emergence and early popularity of "Tablet" Products Improving outlook for PC sales Increasing focus on cost reduction Increased Use of Wireless Technology Increase in Strategic Acquisition Increasing Demand for Green Products Threats Increase in Competition

Mail System Project

1249 words - 5 pages , from In this analysis Robert Simpson presents facts on how he set up Microsoft Exchange 2010 on five hundred mailboxes in a single site running Hyper-V on Dell Servers. He begins by telling the importance of the customers’ requirements, stating the first steps in Exchange solution design is to accurately summarize the business and technical requirements that are critical to making

Laptop Industry

1428 words - 6 pages Laptop Industry Andrea Moultrie The laptop industry is evident that technology in our world today is becoming more advance. Since its increase in demand, laptops are becoming more personal and convenient to the needs of its owner by offering different selections of color, style, and internal hardware. Laptops are becoming more popular in households, businesses, and everyday lives. This analysis will describe growth rates, suppliers

Barilla Spa Case

1206 words - 5 pages ” manufacturing concept. Although Maggiali has been trying to convince his consumers that the JITD would definitely work, he has not made much progress. The program was met with significant resistance by the distributors and Barilla’s own Sales and Marketing organizations. Now Maggiali is looking for possible solutions of the problem. In the following analysis we will provide recommendations, which will help Barilla to successfully implement the

Case Analysis

1988 words - 8 pages Week 3: Case Analysis Assignment: Apple Inc. Geraldo Moraes DeVry University BUSN-412 Business Policy Professor Raef Assaf CASE ANALYSIS ASSIGNMENT: APPLE INC. Apple Inc. designs, makes, and markets mobile communication and media gadgets, PCs, convenient advanced music players, and offers a mixed bag of related programming, administrations, peripherals, organizing arrangements, and outsider computerized substance and applications (Dess

Related Essays

Matching Dell Essay

3121 words - 13 pages order to understand what made Dell so successful from the period of 1984 through 1998 it is useful to evaluate several analysis tools including an examination of Dell’s market segmentation, a STEP analysis, Porter’s Five Forces Model, an evaluation of the company’s value chain, and a CRIG analysis. Market Segmentation The majority of Dell’s customers were large corporations and government entities who ordered large numbers of computers and

Dell Case Study

1998 words - 8 pages slow growthing pace. But it still has a strong financial condition (Ample financial resources to grow the business). The leveerage rarios indicate that Dell’s balance sheet is strong and the capacity to borrow additional funds is great. The company is creditworthiness. Generally speaking, Dell is a successful company in applying its strategy and achieves promising profit and financial performance. 5. What does a SWOT analysis reveal about the

Dell Essay

1079 words - 5 pages Flexibility of the Desktop PC ISCOM 476 April 9, 2012 Professor Gary Kowalkowski Flexibility of the Desktop PC Dell Computer Company founded in 1984 uses the business model of eliminating retailers from the sales channel and selling directly to customers. Dell used this model to deliver customized systems to customers with lower than market average prices. To assist Dell in accomplishing this achievement, Dell used contract manufacturers

Dell Environmental Scan Essay

319 words - 2 pages Stacy Frank MKT-245 November 12, 2013 Daniel Macintosh Dell Computers The purpose for this report is to formulate the acquaintance of Dell Computers. Dell Inc. is formerly the Dell Computer Corporation. Dell and the CEO was a foundation of Michael Saul Dell. For many years Dell Computers has been around and many people are using products of Dell. Dell is the leading seller of personal computers