This website uses cookies to ensure you have the best experience. Learn more

Differentiating Between Market Structures Essay

1196 words - 5 pages

Differentiating Between Market Structures in Kudler
Vennessa Knight
October 7, 2013
ECO/365
Eugene Kaufman

Differentiating Between Market Structures in Kudler
Kudler Fine Foods is a company that has an unparallel dedication when making the best of products and services available to their consumers. The main goal of Kudler Fine Foods owner Kathy Kudler was to have a high consumer satisfaction rate when her business was first opened. Currently, Kudler Fine Foods has three store locations in California and has a goal to expand the company further. Recently Kudler Fine Foods has taken on successful marketing strategies that have placed the company in a higher profit bracket. Kudler ...view middle of the document...

Patrons of the company are encouraged to take full advantage of the classes and discount programs that the company offers. The way that Kudler has a high customer retention rate is because of the huge discounts they offer to their loyal customers.
Store managers for Kudler Fine Foods know how important their customers are to the company. Without the customer, there would be no Kudler Fine Foods. Managers know that bringing in more customers to their stores would in turn, increase store sales, which then would launch Kudler into higher profit brackets. In addition, Kudler Fine Foods encourages its suppliers to market their products in order to bring more consumers into the specialty food market.
Retaining loyal customers has been top priority at Kudler Fine Foods. Kudler never gives its competitors the chance to take a potential customer or current customer away from their brand. To ensure customer retention, Kudler Fine Foods provides its products at lower costs. Also, Kudler Fine Foods provides its consumers with excellent customer service and makes the shopping process for its customers easy and relaxed, to ensure customer retention. With their lower prices and great customer service Kudler Fine Foods has had the ability to create a certain loyalty to their brand, by retaining customers. With Kudler Fine Foods doing everything to maintain a strong customer base, the company is causing its competitors to spend more just to keep up with them.

Kudler Fine Foods has managed to build a solid reputation for its brand by providing great products and excellent customer service. By effective branding, Kudler Fine Foods has made sure that their customers associate their name with quality products and great customer service. Also, by delivering high quality foods and products, Kudler Fine Foods has seen high profits because their customers like to see that they are getting a more valuable product for their money. Without proper branding and innovation, Kudler Fine Foods would have a poor loyalty to their brand, which would cause the company to see a decrease in sales. Kudler Fine Foods understands that by constantly reinventing itself and providing great products that they will be able to reap high profits. The company has continually managed to reinvent itself, and provide a full service delivery when customers place their orders.
The use of internet marketing has greatly helped Kudler Fine Foods. Through internet marketing, Kudler Fine Foods has been able to give its customers information on all the products and services the company offers. Kudler Fine Foods website offers information to customers on the different products, delivery methods, and exactly where customers can purchase their products from. Kudler’s online...

Other Papers Like Differentiating Between Market Structures

What Is Financial Market? Discuss The Components Of Financial Market?

1323 words - 6 pages . GOVERNMENT: Authorized dealers basically look after the demand-supply operations in financial market. Also works to fill in the gap between the demand and supply of funds. Instruments of Financial Markets: Financial instruments are those securities/items that are being sold in the financial markets. Some of the common financial instruments used in the financial markets are: • Treasury Bills (T-Bills) • Commercial Papers • Certificate of

Kudler Fine Foods Essay

1173 words - 5 pages Differentiating Between Market Structure in Kudler Kudler Fine Foods is a strong competitive force in the marketplace. Kudler Fine Foods are a unique and have exclusive selection of fine foods and wine they offer. One of the main focuses is the gourmet experience offers, which is specific with the type of marketplace where Kudler competes. Kudler Fine Foods also have unique characteristics, such as

At&T Report

2303 words - 10 pages everyone goes about the daily work. The sense of common purpose gets lost to self-centered and narrow viewpoints. When problems occur between functions they are too often referred up to higher levels for resolution, rather than being addressed by people at the same level. This slows decision making and can harm organizational performance. Divisional structures In divisional structures, it groups together people who work on the same product or

Dim Sum Bonds

4815 words - 20 pages modest, at RMB66 billion (USD10 billion). Wider participation and ongoing issuance should lead to a more-differentiating market in terms of issuers’ credit quality and the structuring of debt instruments, including covenants associated with those structures. Our upcoming special comment to address investors’ frequently-asked questions will address this topic in more depth. Euro-RMB bonds4 sold in other financial centers. Chinese authorities may

Nokia

2732 words - 11 pages networks. Between 1992 and 1996, the company exited from the rubber and cable businesses as well. Nokia in India Nokia entered the Indian market in 1994. The first ever GSM call in India was made on a Nokia 2110 mobile phone on its own network in 1995. When Nokia entered India, the telecom policies were not conducive to the growth of the mobile phone industry. The tariffs levied on importing mobile phones were as high as 27%, usage charges

Business Management

1447 words - 6 pages . Multidomestic strategy: A multidomestic strategy puts emphasis on differentiating products & services to adapt to local markets. Decisions are decentralized, products & services are tailored to local use. Markets can expand rapidly. Prices are differentiated by market. Pressure for local adaptation is high; pressure for lowering costs is low. Strengths: Ability to adapt products and services to local market conditions. Ability to

Performance Management

410 words - 2 pages , product quality and expansion of products to become a market leader. (Lockett, 1992) The philosophy of performance management is based upon a number of concepts such as integration of all organisational structures in order to achieve business objectives. All organisation values and communication of such goals and objectives should have a clear and defined mechanism enabling employees to manage and clarify their roles of responsibilities. Learning organisation should be developed through perfomance management enabling empowerment, partnership with employees. (Armstrong & Barron, 1998)

Branding A Shaving Gel

3267 words - 14 pages would set our business strategy. Determining the target market and then take actions according to the requirement is fundamental. Our product is Ultra Care shaving gel and as saving gel is mostly a gent’s product so our target market would be primarily hairdressing Salon of urban cities like Dhaka, Sylhet, Rajshahi, Bogra, Chitagong and Khulna under geographic segmentation and secondary target market would be the men who are between the age of 16

Toms Marketing Plan

2472 words - 10 pages .......................................................6 3.3. Fitting in with the changing marketing environment...................7 4. Conclusion...........………………………………………………………....8 5. References………………………………………………………………...9 1. Executive Summary In the era of globalization and highly competitive business world, it is the goals and desire of every company to take a good portion of market share for their products in the market place. People in different geographic

Starbucks Marketing Analysis

1813 words - 8 pages new stores. At a time when the market was flooded with cheap, 50 cent coffee, Schultz decided to sell whole beans and premium-priced coffee beverages by the cup. His primary market was affluent, well-educated, white-collar patrons (skewed female) between the ages of 25 and 44. Starbucks branding strategy was divided into three components: coffee, service, and atmosphere. The company prided itself on offering the highest-quality coffee in the

Arks And Spencer's Business Strategy

3072 words - 13 pages resource based theories Marks and Spencer has core competencies and distinctive capabilities which should be utilised to enhance efficiency. * There is a gulf between the food and clothing sectors at Marks and Spencer, but Marks and Spencer has a good reputation with suppliers and customers so possibly re-defining the clothing business strategy and differentiating it more will cause growth in this sector. * The Generic business strategy and

Related Essays

Differentiating Between Market Structures Essay

499 words - 2 pages University of Phoenix Material Differentiating Between Market Structures Table Compare the four market structures by filling in the table. | |Perfect competition |Monopoly |Monopolistic competition |Oligopoly | |Example organization |Meat Packaging Company |Satellite

Supply And Demand Paper

603 words - 3 pages Running Head: Assignment: Supply and Demand Paper Assignment: Supply and Demand Paper XECO/212 University of Phoenix Appendix C Differentiating Between Market Structures Table and Questions Fill in the matrix and describe differences in public and private goods, common resources, and natural monopolies. Use your book and the Tomlinson video tutorials as a tool to help you answer questions about market structures

Strayer Eco Paper 1

1386 words - 6 pages result, variations in the product have been observed. By differentiating the products, the property of homogeneity of products do not hold anymore. This has turned the market for low wave microwavable food industry to a monopolistically competitive industry. Monopolistic competition is characterized by active competition between a numbers of sellers. Therefore, if a firm raises its price, then the consumers will shift to other firms. This

New Heritage Doll Essay

4900 words - 20 pages one to suit their needs (Carpenter, Bauer & Erdogan, 2010). The different types of structures are as well defined by the organizations needs and capabilities and usually range between simple bureaucratic structures to functional and divisional structures and even more complex matrix structures. Bureaucratic Structures Bureaucratic structures follow strict hierarchies in terms of management of operations. Such structures are usually