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Discuss The Different Ethical Positions That Various Stakeholders Are Taking In The Use Of Corporate Funds For Research Into Obesity

5469 words - 22 pages

Obesity is an epidemic occurring predominantly in the western world.
Obesity is an epidemic occurring predominantly in the western world. The phenomenon is closely associated with changing lifestyles and the consumption of fast food and soft drinks. However, the fast-food companies and the Coca Cola company are major contributors to obesity research.

Discuss the different ethical positions that various stakeholders are taking in the use of corporate funds for research into obesity

This report will first discuss the major stakeholder fast food and Soft Drink Corporation ethical positions in making decision in funding researcher into obesity,

Business main motive is to earn ...view middle of the document...

The stakeholders are more or less salient depending on these factors.

Legitimacy refers to the perceived validity or appropriateness of a stakeholder’s claim to a stake. Therefore, owners, employees, and customers represent a high degree of legitimacy due to their explicit, formal, and direct relationships with a company. Stakeholders that are more distant from the firm, such as social activist groups, NGOs, competitors, or the media, might be thought to have less legitimacy.

Power refers to the ability or capacity to produce an effect—to get something done that otherwise may not be done. Therefore, whether one has legitimacy or not, power means that the stakeholder could affect the business. For example, with the help of the media, a large, vocal, activist group such as the People for the Ethical Treatment of Animals (PETA) could wield extraordinary power over a business firm. In recent years, PETA has been successful in influencing the practices and policies of virtually all the
fast-food restaurants regarding their suppliers’ treatment of chickens and cattle.

Urgency refers to the degree to which the stakeholder claim on the business calls for the business’s immediate attention or response. Urgency may imply that something is critical—it really needs to get done. Or it may imply that something needs to be done immediately or on a timely basis. A management group may perceive a union strike, a consumer boycott, a contaminated product, or a social activist group picketing outside headquarters as urgent.

Egoism has two variants, descriptive or normative. The descriptive (or positive) variant conceives egoism as a factual description of human affairs. That is, people are motivated by their own interests and desires, and they cannot be described otherwise. The normative variant proposes that people should be so motivated, regardless of what presently motivates their behavior.

Teleological theories focus on the consequences or results of the actions they produce.
Utilitarianism is the major principle in this category. It recommends taking the action that results in
the greatest good for the greatest number.
Deontological theories, by contrast, focus on duties. For example, it could be argued that managers have a duty to tell the truth when they are doing business.

Business is interrelated with the different stakeholder and has responsibility to every stakeholder, without the support of one stakeholder; it is not possible to run business successfully

. Therefore maintaining a good relationship with every stakeholder is required

Fast food and soft drink corporation has different responsibility, its responsibility towards society is to provide the

Any action taken by organisation has a responsibility and accountability for the affect that occur due to the action.

Morally researcher, sponsor and consumer all are responsible for their action and need to be more cautious making decision which might...

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