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Discussion 1 Week8 Essay

353 words - 2 pages

* Discussion 1: “ Motivation, Personality, and Emotion.” Students will respond to the following:
 
Discuss how could Maslow’s motive hierarchy be used to develop marketing strategy for the following; pick two (2):
a. Redkin shampoo
b. Dasani bottle water-Physiological
c. Blackberry
d. Crest Whitestrips
e. Chili’s Bar and Grill
f. American Bird Conservancy
 
Give an example of how marketers create need and demand. Discuss the ethical issues that are relevant. Explain your reasoning.
 
Describe how motivational conflict might arise in ...view middle of the document...

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Give examples of situations where loyal customers might be converted by competing brands.
 
Discuss how this insight is related to the difficulty marketers have when trying to get consumers to stop engaging in behaviors that are dangerous for them, such as the use of illegal drugs.

* Imagine yourself as a small-business owner with 10 employees. Create a one (1) paragraph memo explaining the training, evaluation, our compensation, and benefits policy of your company.

We are pleased to confirm your employment with our company. This memo reflects the outline of the training, evaluation, compensation, and benefits of the company. Your training will begin on Monday August 1, 2011 and will be conducted by your department team leaders. At the end of your week training you will receive an evaluation to complete and return to your team leaders. Your annual base e salary discussed in your original offer letter will be paid in bi-weekly increments. We currently provide health and dental insurance as well as other benefits. You will be eligible to receive the benefits packet after 90 days of employment.
* With the same business in mind, create a motivational and labor-relations strategy.  Please be as creative as you like.

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