The Company Profile: Part of the Bid Process
A business presentation is part of the bid process. It comes after you perform a bid/no-bid analysis, and after the decision to send a letter of intent (LOI). Writing the company profile is part of the offer you submit to respond to the call for tender. The content of the offer (and the content of the company profile) usually depend on the call for tender and on the buyer's needs/requirements.
The content of the offer is sometimes organized beforehand by the buyer. The buyer may give bidders an official document with all the required criteria and documents. Here are examples of possible criteria for the company profile:
head office address
number of employees
other financial figures
Writing a bid and ...view middle of the document...
Responding to a request for proposal (RFP) is a competition.
It's usually the buyer that asks you for information about your business. Do not write too much: it's useless and it could penalize you. But don't forget to provide the company information that the buyer expects. For instance, the buyer may want to know if you've got a quality certification. If yes, say so and attach the relevant certificate. Even if it is not required, think about your specific assets with respect to the project. Do not hesitate to attach official documents to prove something: it's one way to make a difference!
How to Write a Company Profile in a Bid?
Don't beat about the bush! Use short sentences, action verbs, work words, and the active voice to write a punchy company profile.
Before using the company profile template, it's highly recommended that you read the recommendations below.
To write a good company profile, keep in mind that it's important to be concise, and to use short sentences and the active voice. This will have more impact on the buyer decision. Here are 7 steps to create a well-written company profile:
Carefully read all the documents of the bid.
Make sure you've understood all the buyer's requirements.
List all criteria you must highlight (in terms of timing, budget, qualification, abilities, certifications, etc.) and the items that you've got to specifically develop in your offer.
List all the assets (available resources and skills, for instance) that make the difference between you and the other bidders. Do not hesitate to use the resource-based view (RBV) to determine them.
Organize your company profile. Start with general items and end with specific ones, as the company profile template does. Don't forget to create subsections (ex: administrative part, financial part, technical part, etc).
Prove everything with concrete examples, success stories, references, certifications, etc.
Make sure that your company profile is clear, professional, honest, and persuasive.
Re-read your company profile and check to make sure you haven't forgotten required elements and that you haven't needlessly repeated elements.