television's most powerful closing 21H) 3 years for a 2004 season, NBA games in order to 43 languages in 212 countries in the play, the Alliance's unique digital TV channels NBATV in the United States has 180. million subscribers, the market value of the original Hill 151 "million dollars soared to: 3 million. Even if the ratings are in the United States I wish the situation decline, they promote the event through the world completely recovered lost ground last year, NBA market outside the United States reached 4.3 billion dollars in revenue.
2.3 The game held overseas, expanding influence in the world NBA
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Iaj time, NBA professional basketball club also and continental championship contention with the crown, which The competition is conducted on every continent, greatly expanded the impact of NBA in the past 20 years overseas, NBA's overseas markets as countries increasingly close links between, and continuously made late.
2.4 painstaking efforts, the Chinese market
2004 NBA in China held in Beijing, Shanghai and two preseason games, point tenderness unprecedented enthusiasm for the Chinese fans, two games of the hot ticket sales are abnormal, some tickets may turn fired several times the child in short supply. The Chinese fans for their dedication to the authentic NBA game, a skilled player, passionate cheerleaders, fans closer to the stadium Snapshots, so that the fans felt the NBA, the atmosphere. After the game, NBA Brand enjoys popular support, NBA jersey, T-shirts, hats, shoes and other sharp rise in sales, this is the NBA's investment is a long-term investment, NBA commissioner David Stern has said that Congress, the largest outside the United States market.
From the above analysis we can see that the era of globalization has come to Sports, NBA accelerated globalization of American culture in the global spread of American culture to accelerate the penetration in the world. And also the globalization of American culture in the NBA overseas, the development of a broad stage, and the simultaneous development of economic globalization will increasingly NBA-scale as the world's top sport.