Written by: Alizhanova Asselim tfl 3B
Market Leader ( Longman) , David Cotton, David Falvey, Simon Kent , published in 2005year
Unit 2. Brands
Age: 18-19 years old
Aims and objectives: To improve communicative skills
To explain for SS what is brand and piracy?
To explain and practice grammar part (past simple and present perfect)
To learn by heart new vocabulary and make a practice on it.
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S | 35 | Nescafe | Switzerland |
10 | Mercedes | Germany | 64 | KFC | U.S |
11 | Toyota | Japan | 24 | American Express | U.S |
23 | Pepsi | U.S | 40 | Sony | Japan |
13 | Citibank | U.S | 10 | Toyota | Japan |
14 | Ford | U.S | | | |
20 | Sony | Japan | | | |
21 | Nescafe | Switzerland | | | |
25 | Sumsung | Korea | | | |
49 | KFC | U.S | | | |
50 | Apple | U.S | | | |
68 | Rolex | Switzerland | | | |
59 | Philips | Netherlands | | | |
94 | Burger King | U.S | | | |
After surprising information give them to taste and tell which is better: Pepsi or Cola? Because they will know that could Cola’s brand or Pepsi’s brand influence on them?
Give them 2 columns with words and definitions.
Vocabulary part: Match them to the definitions below.
A brand associated with expensive, high quality products
This person responsible for planning and managing a branded product
The brand with the largest market share
A famous brand with the long story
The ideas and beliefs which consumers have about a brand
The tendency of a customer to continue buying a particular product
Using a successful brand name to launch a product in a new category
The knowledge which consumers have of a brand
Listening: Why brands matter?
Lynne Fielding a marketing specialist is talking about branding. In the first part she talked about Why we need it and in the second part about the successful branding. Give chance to listen it again and stop it in each sentence for explaining any difficulties.
SS read an article about the Fashion prices and discuss