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Fast Food Globalization Essay

2790 words - 12 pages

Jeremy Klee
International Business 02W & CRW
Research Paper 9/25/13

Globalization has been like an epidemic spreading across the business world in the last few decades. There is no denying that the true pioneers of spreading their business internationally have been the fast food industry. No other industry has had the perfect combination of staying true to its business roots but at the same time adapting themselves to the different countries they operate in better than the fast food industry. No matter where you go in the world you can get a Big Mac and it will taste exactly the same as it does here, but there are also many different options that customers in the United States ...view middle of the document...

Many of the fast food chains use test kitchens that they place in different parts of the world and their job is to test different food items that may be put in certain markets (Travel Channel 2013 and John Berman, Mary Marsh). These people are the experts to what flavors or various culture differences of the countries they are trying to make products for. It is important to know that because that is where a lot of the food items shown throughout came from; they are a result of months of rigorous testing.
Europe is a continent that is well known for their different varieties of food. It is easy to see that many American fast food chains may have a hard time competing in such a competitive food environment. There are many different cultures that are represented in Europe each that has its own unique food traditions. First thing I got to mention is that all most all fast food restaurants in Europe have wine as a beverage choice others also have beer so that gives a nice transition to France (Travel Channel 2013). France has actually taken quite well too many of the American fast food chains, but they usually want their own unique style to be shown in their foods. Many people may already know that a quarter pounder with cheese in France is called a Royal with cheese, because like many countries of the world France uses the metric system (Susan Nasar). A more unique food item that is offered in French McDonalds is the McBaguette which is a sandwich that has two hamburger patties with lettuce and a special mustard sauce that is on a baguette (Travel Channel). The French also apparently enjoy pizza so Pizza Hut introduced a pizza in France that is made with local cheeses and sweet ingredients (Travel Channel). England is close to being the most American like country there is in the world, but even they have some interesting food choices. Surprisingly Indian cuisine has big impact on British cuisine both Dominos and Subway offer foods with Indian flavors. Dominos has a tandoori chicken pizza and Subway has options to put Indian spices on a sub even on top of a sub that contains an entire English breakfast on it including meat and eggs (Travel Channel). Starbucks in the United Kingdom offers a falafel Panini the traditional Middle Eastern sandwich that is placed on ciabatta bread instead of the traditional pita bread (Travel Channel). Starbucks also has a dessert that is called a chocolate covered cornflake square which is exactly what it sounds like it is sort of like a cornflake brownie that both children and adults love (Lauren Donaldson). Some of the more interesting food offering found in other parts of Europe like the Big Rosti at McDonalds in Germany which has a potato pancake with bacon, cheese, cheese sauce, in between a bacon-and-cheese bun (Lauren Donaldson). In Poland Burger King offers a chicken nugget burger which is basically a chicken sandwich that is made with three chicken nuggets with lettuce, mayonnaise, and a special curry sauce...

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