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Final Paper Mkt421

341 words - 2 pages

The effect professional selling may have on your offering
After careful consideration of the different types of promotional strategies to be used, businesses sometimes decide that including some forms of promotional selling can affect the marketing in a positive way; however, promotional selling has its own set of positive and negative feedbacks. Initially, the main focus of promotional selling is to use the employees as the main representatives not only for the product itself but also for the company as a whole by investing in their appearance, attitude, ...view middle of the document...

d.). In relation to Jump Juice, Nike decided promotional selling wasn’t its main focus; however, it did consider having the product knowledge passed down to store representatives in sporting goods facilities as well as considering product placement. By applying the correct tactic with promotional selling, Nike is able to maintain control over logistics that negatively and positively affect the launching and long-term success of their product.
Lastly, by understating the advantages and disadvantages of promotional selling, Nike can take a step further and improve upon the promotional selling tactics that already exist. By focusing on product knowledge, Nike ensures that at point of sale, their consumers will be given some form of specialist personal selling for their product, which statistically increases the rate of purchase. Additionally, by focusing on product placement, Nike can also control and adjust the location of jump juice within retailers worldwide to ensure the best spot for consumer purchase.

Reference
Riley, J. (2012, September 23). Promotional Mix - Personal Selling. Retrieved November 30, 2014, from http://www.tutor2u.net/business/marketing/promotion_personalselling.asp

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