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Focusing Marketing Efforts On Specific Groups: Teenagers Or Youth

3502 words - 15 pages

Focusing Marketing Efforts on Specific Groups: Teenagers or Youth
Philip Kotler cited that in Marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. In manufacturing, products are bought as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market. In our daily living, we have to provide those things we really need in life for us to survive by means of buying and purchasing these products or these goods for us to makes satisfy by successfully using it to our daily ...view middle of the document...

and even the babies has needs to.
One thing to be consider in life is the financial problem status where even this product is available in the market and suits to you very well, if the problem is that you cannot afford to buy because you do not have enough money for you to avail that product by means that it is too expensive and not affordable to the budget you had. Can you still avail a product in not affordable price? What and how can you budget to avail it? So you can say that this product successfully catered our needs.
One of the brand or a product that my family usually uses to purchase which successfully cater our daily needs in using brushing our teeth is the Colgate Toothpaste from the company of Colgate Palmolive Philippines Inc., and this said product which have its own unique attractive words that gives the best defined of its product. This Colgate Toothpaste under the manufacturer of Colgate Palmolive Philippines Inc. gives us benefits just like Protection against gingivitis or bleeding gums, plaque and cavities. Colgate Total is clinically proven to provide 12 hour anti-bacterial protection against plaque, gingivitis and tartar and is the only toothpaste clinically proven to limit the buildup of harmful bacteria above and below the gum line. It also gives benefits to you personally especially to gives you Energizing freshness, with cooling fresh confidence and many more to prevent bad breath. It also affects your gum to make it stronger that will lead to destroy your teeth. And this product has an anti-cavity which totally protects your teeth to decay. And to make it more attractive, the company itself created and offer to the market the new designs where it built a different flavors that will customers might choose what they want, this are the different flavor that Colgate Toothpaste have, like Kool Menthol, Spicy fresh, Blue mint and many more. It usually caters customers will preferred to choose for consumption that suitable to what flavors they engage to buy, because this product is not only for the middle ages because if there is a toothpaste for us the teenagers, kids and adults also have their own where they can now choose what flavor they want. Well in the fact that there are a lots of the same product but not the same brand and company which are now competing in the market. Like Happy toothpaste, Close-up, Sensodyne and many more because now on consumers are now sensitive enough in choosing what product might them to choose. The Colgate product is still the same compare to others. But this said product has something to patronize because in my own observation where Colgate is more highly recommended than other product because Colgate has the quality and ability to sustain their product and also it really gives very big and full impact for us the consumers will continue purchasing in a single sachet or in a large portion where people can also buy in a easy way where some can save money and can afford it.
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