When it comes to business success, managers are an essential part. They play many different parts. According to an article by K. Cieslinska entitled “The Basic Roles of Manager in Business Organization”, as sited from R.W. Griffin (2000), a manager is the person responsible for realization of management process and makes plans, decisions, organizes, supervises and controls human, finances and information resources (Cieslinska 2007). Another view of what a manager is taken from A. Pocztowski, also cited in Cieslinska’s article suggest that managers are charged with “the art of reaching goals by proper using the finance, material and human resources” (Cieslinska 2007). ...view middle of the document...
co.uk n.d.). The production functional area is responsible for ordering supplies to make products, store and check raw material, assembling products, care for machinery, i.e. A production manager oversee the production process and makes the production schedule, sees to cost effectiveness, and ensures that merchandise is produced on time and that the quality holds up to company standards amongst other duties.
• Research and Development (R & D). Innovation is a must for a company to keep up with the needs of consumers. The R & D functional area is responsible for developing new products and making improvements on current products. R & D needs will depend on the company’s products. For example, Starbucks may create a new line of gourmet coffee. The responsibilities of a R & D manager would be research, design and development of new products or prototypes and meet the company needs, keeping in mind that best new products that will bring in the most revenue.
• Administration. Administration is a requirement of all organizations. This functional area includes preparing and filing documents, routing mail, sending out emails and faxes to appropriate parties, i.e. The role of a manager would be to support administrative roles by supervising the staff, planning and organization, the execution of the administrative goals of the company.
• Customer Service. It is important for a business to have trained customer service representatives to answer questions, concerns, or complaints from the customer. Customers expect to speak to customer service representatives that are knowledgeable, courteous, and prompt to address their need. The role of a manager could be policy development, manage staff, and promote outstanding customer service.
• Sales. Sales is important because it generates revenue for the company. Even if a company has top-of-the-line products, if they do not sale any, those products are a waste. The sales functional area arranges sales promotions, answers customer questions about the product, gives sales quotes or estimates, i.e. The manager’s role in sales would be planning, people development, and continuously reviews of sales activity.
• Distribution. The functional area makes sure that goods are delivered undamaged and as scheduled. Distribution also ensures safety of the delivery vehicles, stores get what they order, completing delivery documents, routing the delivery vehicles, i.e. The duties of a manager would be take care of storage and the distribution of goods.
• Marketing. Marketing is important to make the public aware of a company’s services. Although there is a designated marketing department or person, all employees should know the company and its offered services such as products, price, promotions, and where consumers can buy the product. The role of the manager is to focus on long and short-term marketing strategies for the company.
• ICT. With all the automation and computers,...